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Hello, I’m Firnanda Putri Salsabilla, a bachelor in International Relations (Universitas Jember) turned performance marketer with hands-on experience in running Social Media Ads on Meta, Google, and TikTok, backed by strong research and creative thinking. I thrive in collaborative, cross-functional teams and am driven by performance, ROI, and growth. I’m committed to continuous optimization, data-driven decision making, and delivering impactful campaigns that resonate with audiences and meet business objectives.…Hello, I’m Firnanda Putri Salsabilla, a bachelor in International Relations (Universitas Jember) turned performance marketer with hands-on experience in running Social Media Ads on Meta, Google, and TikTok, backed by strong research and creative thinking. I thrive in collaborative, cross-functional teams and am driven by performance, ROI, and growth. I’m committed to continuous optimization, data-driven decision making, and delivering impactful campaigns that resonate with audiences and meet business objectives.

Firnanda Putri Salsabilla

Digital Marketer, Copywriter, Performance Marketer, +5

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Hello, I’m Firnanda Putri Salsabilla, a bachelor in International Relations (Universitas Jember) turned performance marketer with hands-on experience in running Social Media Ads on Meta, Google, and TikTok, backed by strong research and creative thinking. I thrive in collaborative, cross-functional teams and am driven by performance, ROI, and growth. I’m committed to continuous optimization, data-driven decision making, and delivering impactful campaigns that resonate with audiences and meet business objectives.…Hello, I’m Firnanda Putri Salsabilla, a bachelor in International Relations (Universitas Jember) turned performance marketer with hands-on experience in running Social Media Ads on Meta, Google, and TikTok, backed by strong research and creative thinking. I thrive in collaborative, cross-functional teams and am driven by performance, ROI, and growth. I’m committed to continuous optimization, data-driven decision making, and delivering impactful campaigns that resonate with audiences and meet business objectives.

Available to hire

Hello, I’m Firnanda Putri Salsabilla, a bachelor in International Relations (Universitas Jember) turned performance marketer with hands-on experience in running Social Media Ads on Meta, Google, and TikTok, backed by strong research and creative thinking.
I thrive in collaborative, cross-functional teams and am driven by performance, ROI, and growth. I’m committed to continuous optimization, data-driven decision making, and delivering impactful campaigns that resonate with audiences and meet business objectives.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

Indonesian

Fluent

English

Advanced

Work Experience

Freelance Account Representative at CV. Sinergi Wira Utama

February 1, 2025 - Present

Executed digital sales strategies for Indibiz and IndiHome, driving a 31% increase in new customer acquisitions through targeted online campaigns. Strengthened customer relationships by delivering responsive support and personalized solutions, contributing to a 28% boost in customer satisfaction scores. Managed online billing processes effectively, ensuring 95% on-time payment rate through proactive communication and follow-ups. Analyzed campaign and sales performance metrics, optimizing strategies that resulted in a 24% growth in sales from digital channels.

Performance Marketer at date.mates

December 1, 2024 - Present

Executed targeted Meta Ads campaign strategies aligned with business objectives, driving conversion and increasing lead growth. Enhanced brand awareness by optimizing ad creative to the target audience in Meta Ads, resulting in a significant rise in link clicks and impressions. Monitored and optimized the ads regularly based on performance metrics, achieving a notable reduction in CPL. Conducted A/B testing by testing different elements in the campaigns to reduce CPM.

Digital Marketing Associate at RevoU x Hameeda

November 1, 2024 - Present

Analyzed potential marketing channels to optimize business objectives, leading social media campaigns that would be highly effective on the product. Executed targeted social media ads campaign strategies aligned with business objectives, estimating CVR of 18.94%. Created relevant ad creative mock-ups for Meta Ads and TikTok Ads by highlighting top sellers with compelling copy. Analyzed previous TikTok campaigns based on spend, revenue, ROAS, and cost per purchase as primary metrics.

Paid Advertising Specialist at jastipbyassa

September 30, 2024 - September 23, 2025

Executed targeted social media ads campaign strategies, leading to high engagement with the target audience. Enhanced brand awareness by optimizing ad creative for Meta Ads, resulting in increased link clicks. Created compelling ad creatives for TikTok Ads, boosting button clicks. Developed impactful social media content for Instagram and TikTok to strengthen brand identity and grow followers.

Paid Advertising Project Manager at Olah Rasa RevoU Project

August 31, 2024 - September 23, 2025

Executed targeted social media ads campaign strategies aligned with business objectives, driving a 48% increase in lead growth. Created compelling and relevant ad copy for Google Ads, achieving a 50% increase in lead growth. Enhanced brand awareness by optimizing ad copy tailored to the target audience in Meta Ads, resulting in a 42% increase in reach. Implemented the campaign for Google Ads by identifying relevant keywords using Google Keyword Planner, which led to a CTR of 8.12%, significantly above the F&B industry benchmark.

Event Coordinator at BSO SDM (Semi-autonomous Body of School of Diplomacy and MUN)

November 1, 2021 - September 23, 2025

Created and managed a detailed event plan for International MUN, resulting in a successful event that raised over 62% revenue. Developed a marketing and promotional strategy for the event, resulting in a 97% increase in attendance. Supervised a team of 4 event staff, ensuring seamless execution and achieving a 95% satisfaction rating from attendees.

Event Coordinator at PEMILU HIMAHI Universitas Jember

April 1, 2021 - September 23, 2025

Created and managed a detailed event plan, ensuring seamless event execution and positive feedback from attendees and stakeholders. Implemented a secure and reliable online electoral system during COVID-19, resulting in 85% of registered voters using their voting rights. Evaluated event success and submitted a post-event report, providing valuable insights and recommendations for future events.

Freelance Account Representative at CV. Sinergi Wira Utama

February 1, 2025 - Present

Performance Marketer at date.mates

December 1, 2024 - Present

Executed targeted Meta Ads campaign strategies aligned with business objectives, driving conversion and achieving a 39% increase in lead growth. Enhanced brand awareness by optimizing the ad creative to the target audience in Meta Ads, resulting in a 94% increase in link clicks and a 65% increase in impressions. Monitored and optimized the ads regularly based on performance metrics, resulting in a 29% lower CPL. Conducted A/B testing by testing different elements in the campaign, successfully lowering CPM to 11%.

Digital Marketing Associate at RevoU x Hameeda

November 1, 2024 - Present

Analyzed potential marketing channels to optimize the business objectives, which led to social media campaigns that would be highly effective on the product. Executed targeted social media ads campaign strategies aligned with business objectives, which estimated 18.94% CVR. Created relevant ad creative mock-ups for Meta Ads and TikTok Ads by highlighting the top three best sellers’ products alongside a compelling ad copy. Analyzed previous TikTok campaigns based on amounts spent, revenue, ROAS, and cost per purchase as primary metrics.

Paid Advertising Specialist at jastipbyassa

September 1, 2024 - Present

Executed targeted social media ads campaign strategies aligned with business objectives, which led 78% of targeted audiences to join the channels. Enhanced brand awareness by optimizing the ad creative to the target audience in Meta Ads, resulting in a 59% increase in link clicks. Created compelling and relevant ad creative for TikTok Ads, resulting in a 28% increase in button clicks. Developed impactful social media content for Instagram and TikTok, strengthening brand identity and increasing followers by 26%.

Paid Advertising Project Manager at Olah Rasa RevoU Project

August 1, 2024 - September 23, 2025

Executed targeted social media ads campaign strategies aligned with business objectives, driving conversion and achieving a 48% increase in lead growth. Created compelling and relevant ad copy for Google Ads, successfully achieving a 50% increase in lead growth. Enhanced brand awareness by optimizing ad copy tailored to the target audience in Meta Ads, resulting in a 42% increase in reach. Implemented the campaign for Google Ads by identifying relevant keywords using Google Keyword Planner, which led to a CTR of 8.12%, significantly above the F&B CTR industry benchmark.

Event Coordinator at BSO SDM (Semi-autonomous Body of School of Diplomacy and MUN)

November 1, 2021 - September 23, 2025

Created and managed a detailed event plan for International MUN, resulting in a successful event that raised over 62% revenue. Developed a marketing and promotional strategy for the event, resulting in a 97% increase in attendance. Supervised a team of 4 event staff, ensuring seamless execution and receiving a 95% satisfaction rating from attendees.

Event Coordinator at PEMILU HIMAHI Universitas Jember

April 1, 2021 - September 23, 2025

Created and managed a detailed event plan, ensuring a seamless event execution and receiving positive feedback from both attendees and stakeholders. Implemented a new secure and reliable online electoral system during COVID-19, resulting in 85% of registered voters using their voting rights. Evaluated event success and submitted a post-event report, providing valuable insights and recommendations for future events.