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I created, produced, and co-hosted a podcast about sports and beer for four years from 2018-2022 called "Bears, Birds, and Brews." This experience, along with my standup comedy and tech + marketing background, makes me feel that I am qualified to be considered for an interview, and I'd like to talk further. According to AI, I'm a creative strategist with 10+ years blending journalism, digital marketing, and tech to tell compelling stories, drive engagement, and scale content operations. I adapt at translating brand goals into data-driven campaigns, UX-informed content, and multilingual experiences. I'm known for infusing humor, clarity, and heart into everything from SEO copy to live event coverage. I'm seeking roles at the intersection of content and product in mission-driven, innovative environments.…I created, produced, and co-hosted a podcast about sports and beer for four years from 2018-2022 called "Bears, Birds, and Brews." This experience, along with my standup comedy and tech + marketing background, makes me feel that I am qualified to be considered for an interview, and I'd like to talk further. According to AI, I'm a creative strategist with 10+ years blending journalism, digital marketing, and tech to tell compelling stories, drive engagement, and scale content operations. I adapt at translating brand goals into data-driven campaigns, UX-informed content, and multilingual experiences. I'm known for infusing humor, clarity, and heart into everything from SEO copy to live event coverage. I'm seeking roles at the intersection of content and product in mission-driven, innovative environments.

Asif Lakhani

Content Strategist, Copywriter, Digital Producer, +1

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I created, produced, and co-hosted a podcast about sports and beer for four years from 2018-2022 called "Bears, Birds, and Brews." This experience, along with my standup comedy and tech + marketing background, makes me feel that I am qualified to be considered for an interview, and I'd like to talk further. According to AI, I'm a creative strategist with 10+ years blending journalism, digital marketing, and tech to tell compelling stories, drive engagement, and scale content operations. I adapt at translating brand goals into data-driven campaigns, UX-informed content, and multilingual experiences. I'm known for infusing humor, clarity, and heart into everything from SEO copy to live event coverage. I'm seeking roles at the intersection of content and product in mission-driven, innovative environments.…I created, produced, and co-hosted a podcast about sports and beer for four years from 2018-2022 called "Bears, Birds, and Brews." This experience, along with my standup comedy and tech + marketing background, makes me feel that I am qualified to be considered for an interview, and I'd like to talk further. According to AI, I'm a creative strategist with 10+ years blending journalism, digital marketing, and tech to tell compelling stories, drive engagement, and scale content operations. I adapt at translating brand goals into data-driven campaigns, UX-informed content, and multilingual experiences. I'm known for infusing humor, clarity, and heart into everything from SEO copy to live event coverage. I'm seeking roles at the intersection of content and product in mission-driven, innovative environments.

Available to hire

I created, produced, and co-hosted a podcast about sports and beer for four years from 2018-2022 called “Bears, Birds, and Brews.” This experience, along with my standup comedy and tech + marketing background, makes me feel that I am qualified to be considered for an interview, and I’d like to talk further.

According to AI, I’m a creative strategist with 10+ years blending journalism, digital marketing, and tech to tell compelling stories, drive engagement, and scale content operations. I adapt at translating brand goals into data-driven campaigns, UX-informed content, and multilingual experiences.

I’m known for infusing humor, clarity, and heart into everything from SEO copy to live event coverage. I’m seeking roles at the intersection of content and product in mission-driven, innovative environments.

Skills

Copywriting

Email Marketing

Experience Level

Copywriting

Expert

Email Marketing

Expert

Work Experience

Digital Producer at Mailchimp (Intuit)

September 1, 2020 - Present

Led daily web operations across global sites using Contentful CMS; managed homepage, product pages, and gated content. Drove 86% increase in lead-gen data capture via improved web flows and calls-to-action. Managed SEO content acceleration rollout in 6+ languages, resulting in 1M+ page views overnight and sustained YoY traffic growth. Collaborated with product and pricing teams on launches, sunsets, and continuous optimization of conversion paths.

Marketing Coordinator at Atlanta Tech Park

August 1, 2018 - September 1, 2020

Managed WordPress site, email newsletters, and all social media platforms for startup incubator. Created and scheduled digital content to spotlight events, members, and partners, boosting event attendance and online engagement. Supported onsite events and maintained relationships with members, collaborators, and vendors.

Digital Content Specialist at GivingPoint

February 1, 2016 - July 1, 2017

Produced digital and social content targeting teen civic engagement; increased followers by 10% across platforms in year one. Led content planning and production across blog, video, and UX feedback channels. Mentored and coached a cohort of 16 teen entrepreneurs in launching their own non-profits and startups, guiding them through content creation, branding, and digital strategy. Acted as stakeholder for General Assembly UXD I capstone project.

National Content Desk Editor at Cox Media Group

January 1, 2014 - February 1, 2016

Published 300+ articles syndicated to 50+ TV, print, and radio outlets across the U.S. Developed "What We Know Now" format for breaking news — adopted company-wide for clarity and consistency.

Digital Producer at Cox Media Group

August 1, 2013 - January 1, 2014

Produced 20+ articles daily across ajc.com and myajc.com. Covered events ranging from Santa sightings to high-profile concerts; interviewed public figures including Andre 3000.