Strategic innovative marketing professional background with over 8+ years of experience in driving growth for E-Commerce, Events, Manufacturing and Agricultural Companies using B2B & B2C business models. Highly skilled in developing and executing data-driven digital strategies to recognize revenue from online marketing to the sales strategies, KPI & Metric tracking focused campaigns using Meta Business Suite & Google ads, and improvement of website SEO rankings. Proven experience in lead generation, geographical account management, and implementation of AI marketing tools like HubSpot and content creation tools such as SORA, Midjourney and Runway to increase efficiency in operations and streamline data management across various platforms and departments. Exhibited success in executing compelling lead generation tactics and online brand campaigns generating a revenue of €850.000, while using smart retargeting paid campaigns during a 3-month period. Proficient at team management or working in a team to implement and effectively meet KPIs and company target goals.

Faith Kunze

Strategic innovative marketing professional background with over 8+ years of experience in driving growth for E-Commerce, Events, Manufacturing and Agricultural Companies using B2B & B2C business models. Highly skilled in developing and executing data-driven digital strategies to recognize revenue from online marketing to the sales strategies, KPI & Metric tracking focused campaigns using Meta Business Suite & Google ads, and improvement of website SEO rankings. Proven experience in lead generation, geographical account management, and implementation of AI marketing tools like HubSpot and content creation tools such as SORA, Midjourney and Runway to increase efficiency in operations and streamline data management across various platforms and departments. Exhibited success in executing compelling lead generation tactics and online brand campaigns generating a revenue of €850.000, while using smart retargeting paid campaigns during a 3-month period. Proficient at team management or working in a team to implement and effectively meet KPIs and company target goals.

Available to hire

Strategic innovative marketing professional background with over 8+ years of experience in driving growth for E-Commerce, Events, Manufacturing and Agricultural Companies using B2B & B2C business models. Highly skilled in developing and executing data-driven digital strategies to recognize revenue from online marketing to the sales strategies, KPI & Metric tracking focused campaigns using Meta Business Suite & Google ads, and improvement of website SEO rankings. Proven experience in lead generation, geographical account management, and implementation of AI marketing tools like HubSpot and content creation tools such as SORA, Midjourney and Runway to increase efficiency in operations and streamline data management across various platforms and departments. Exhibited success in executing compelling lead generation tactics and online brand campaigns generating a revenue of €850.000, while using smart retargeting paid campaigns during a 3-month period. Proficient at team management or working in a team to implement and effectively meet KPIs and company target goals.

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Language

Dutch
Advanced
English
Fluent

Work Experience

Senior Marketing Manager at Adthority B.V
October 1, 2025 - October 1, 2025
Spearheaded all digital marketing activities including automated posting, copywriting, content calendar development, and paid ads strategies to increase brand awareness, lead generation, and conversions, while aligning with business objectives. Planned and executed cross-platform strategies across social media, newsletters, and PR; managed DSPs and tracked metrics such as LTV, CAC, and MRR to ensure steady growth. Improved brand positioning through competitor and industry analysis, launched new products with pre-launch, launch, and post-launch GTM plans, and enhanced SEO. Achieved an average Monthly Recurring Revenue (MRR) of €120,000 with around 60 new active customers per month.
Marketing & Communications Manager at Het Sieraad B.V
December 1, 2023 - December 1, 2023
Led freelance marketing and communications efforts, establishing brand positioning and long-term value feedback loops. Translated audience data into strategic actions (GA4 tracking, lead generation, email campaigns, PR) and coordinated external partnerships for major brand activations. Enhanced cross-channel campaigns, resulting in measurable increases in web traffic and lead quality while maintaining alignment with business goals.
Marketing & Communications Manager at The Chin Chin
January 31, 2023 - January 31, 2023
Drove end-to-end marketing & communications activities, including social media growth, content creation, and performance analysis. Implemented an affiliate program and data-driven campaigns to optimize spend; managed weekly social media reporting and ROI-driven ad strategies. Strengthened brand messaging and collaboration with external partners to support Amsterdam-based campaigns.
Marketing & Communications Manager at Paradise Products
August 1, 2022 - August 1, 2022
Developed and executed account-based marketing and sales plans using HubSpot CRM, building a strong B2B client portfolio. Led a team to achieve €270,000 in B2C online sales over 5 months and €500,000 in B2B sales. Coordinated landing page optimization, keyword testing, and content updates to lift organic rankings and drive inbound growth.
Marketing & Communications Manager at The RFID Company & The Tag Factory
July 1, 2019 - July 1, 2019
Built and reinforced brand position, improved LT V and revenue feedback loops across campaigns. Achieved €850,000 in Q1 and €650,000 in Q2 through multi-channel marketing and strategic partnerships. Implemented data-driven lead generation and email retargeting targeting to optimize the buyer journey, reducing budget waste and boosting retention.
Social Media & Marketing Intern at NachtLab B.V
October 1, 2017 - October 1, 2017
Supported social media and marketing operations, growing Instagram profiles and driving engagement. Analyzed Google Analytics data and external sources to identify optimization opportunities; helped create sales-focused retargeting ads and coordinated influencer/affiliate activities.
Marketing & Communications Manager at Het Sieraad B.V
December 31, 2023 - December 31, 2023
Planned, executed, and optimized digital marketing strategies across social media, newsletters, and PR; increased global brand awareness through LinkedIn ads and partner agencies; tracked LT V, CAC, and other metrics to support ongoing growth targets.
Freelance Marketing & Campaign Project Manager at Paradise Products
August 1, 2022 - August 1, 2022
Developed data-driven marketing strategy, pre-launch and launch plans; increased product demand by 150% for B2B and 40% for B2C; implemented Win-Back email tactics to improve retention and revenue.
Social Media & Marketing Intern at Nachlab B.V
October 1, 2017 - October 1, 2017
Supported social media and marketing operations; analyzed performance data, pinpointed actionable insights, and contributed to weekly reporting to inform campaigns.

Education

BSc in Business Management at University of Brighton
January 11, 2030 - January 1, 2020
International Baccalaureate at International School of Kenya
September 3, 2007 - June 10, 2015

Qualifications

Add your qualifications or awards here.

Industry Experience

Software & Internet, Media & Entertainment, Professional Services, Consumer Goods