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Hi, I’m Flavia Bastos Hermesdorf. I’m a results-driven digital marketing and e-commerce specialist with a Master’s degree in Media & UX/UI Design. I blend strategy, CRM, and data-driven decision making to grow brands across markets. I’ve led cross-functional teams, launched D2C Shopify stores, and optimized KPIs like conversion rate and customer retention to drive sustainable growth. I’m open to roles in digital marketing, brand strategy, and ecommerce within EU regions, and I enjoy turning insights into consumer-first experiences across digital channels.…Hi, I’m Flavia Bastos Hermesdorf. I’m a results-driven digital marketing and e-commerce specialist with a Master’s degree in Media & UX/UI Design. I blend strategy, CRM, and data-driven decision making to grow brands across markets. I’ve led cross-functional teams, launched D2C Shopify stores, and optimized KPIs like conversion rate and customer retention to drive sustainable growth. I’m open to roles in digital marketing, brand strategy, and ecommerce within EU regions, and I enjoy turning insights into consumer-first experiences across digital channels.

Flavia Bastos Hermesdorf

Digital Marketer, Brand Strategist, Marketing Strategist, +2

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Hi, I’m Flavia Bastos Hermesdorf. I’m a results-driven digital marketing and e-commerce specialist with a Master’s degree in Media & UX/UI Design. I blend strategy, CRM, and data-driven decision making to grow brands across markets. I’ve led cross-functional teams, launched D2C Shopify stores, and optimized KPIs like conversion rate and customer retention to drive sustainable growth. I’m open to roles in digital marketing, brand strategy, and ecommerce within EU regions, and I enjoy turning insights into consumer-first experiences across digital channels.…Hi, I’m Flavia Bastos Hermesdorf. I’m a results-driven digital marketing and e-commerce specialist with a Master’s degree in Media & UX/UI Design. I blend strategy, CRM, and data-driven decision making to grow brands across markets. I’ve led cross-functional teams, launched D2C Shopify stores, and optimized KPIs like conversion rate and customer retention to drive sustainable growth. I’m open to roles in digital marketing, brand strategy, and ecommerce within EU regions, and I enjoy turning insights into consumer-first experiences across digital channels.

Available to hire

Hi, I’m Flavia Bastos Hermesdorf. I’m a results-driven digital marketing and e-commerce specialist with a Master’s degree in Media & UX/UI Design. I blend strategy, CRM, and data-driven decision making to grow brands across markets. I’ve led cross-functional teams, launched D2C Shopify stores, and optimized KPIs like conversion rate and customer retention to drive sustainable growth.

I’m open to roles in digital marketing, brand strategy, and ecommerce within EU regions, and I enjoy turning insights into consumer-first experiences across digital channels.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

Portuguese

Fluent

English

Fluent

Spanish; Castilian

Fluent

French

Advanced

Dutch

Advanced

German

Intermediate

Work Experience

Founder / Owner at Bastos Barbershop

January 1, 2013 - January 1, 2018

Founded and managed a barber shop, led operations, financial planning, and a team of up to 11 employees. Developed and executed business growth strategies, scaling operations. Led customer experience initiatives and operational improvements in cross-functional environments. Marketing planning and data analysis.

E-commerce Analyst at Baby’s Mileage

January 1, 2020 - January 1, 2022

Amazon Seller Central + VTEX experience. Executed content marketing and social media campaigns, improving engagement and sales performance. Analyzed customer behavior and performance data to optimize user experience, traffic, and conversion rates.

E-commerce Coordinator at Aste Group (Diesel & Caterpillar)

January 1, 2022 - January 1, 2024

Led e-commerce growth initiatives across multiple markets, aligning campaigns with global brand strategy and performance goals. Coordinated CRM, SEO, paid media, product assortment, inventory, and omnichannel operations in collaboration with specialist teams. Led cross-functional teams (Marketing, Sales, Operations) and coordinated stakeholders, ensuring aligned execution of e-commerce initiatives. Analyzed and optimized key KPIs including conversion rate, AOV, and customer retention using data-driven insights (VTEX + GA4 experience). Supported international expansion by adapting e-commerce strategies to local market dynamics.

D2C Shopify Project at Fabify

January 1, 2025 - Present

Developed and launched a D2C Shopify store, including product catalog setup, UX/UI design, and payment integration.