Raluca Paun - Traditional Chinese Medicine Specialist

Raluca Păun is an acupuncturist specializing in women’s health and cosmetic acupuncture. This project covered both brand strategy and visual identity, building a personal brand that feels calm, trustworthy and deeply personal.
It was one of the most rewarding strategy projects I’ve worked on. Having studied Chinese medicine myself, I already understood many of its principles, which made it easier to translate Raluca’s philosophy into a clear brand. At the same time, the project challenged me to step outside my own perspective and fully embrace hers, creating a brand that genuinely reflects who she is and what she believes.