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I am a dynamic and creative professional with experience in social media management, content strategy, and e-commerce. I excel at developing compelling brand narratives, optimizing online sales flows, and driving audience engagement. I blend a solid background in visual design and branding with strong digital marketing and UX skills to help brands achieve clear business objectives and deliver engaging experiences across platforms.…I am a dynamic and creative professional with experience in social media management, content strategy, and e-commerce. I excel at developing compelling brand narratives, optimizing online sales flows, and driving audience engagement. I blend a solid background in visual design and branding with strong digital marketing and UX skills to help brands achieve clear business objectives and deliver engaging experiences across platforms.

Florencia Luciana Casalderrey

Social Media Manager, Brand Strategist, Content Strategist, +2

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I am a dynamic and creative professional with experience in social media management, content strategy, and e-commerce. I excel at developing compelling brand narratives, optimizing online sales flows, and driving audience engagement. I blend a solid background in visual design and branding with strong digital marketing and UX skills to help brands achieve clear business objectives and deliver engaging experiences across platforms.…I am a dynamic and creative professional with experience in social media management, content strategy, and e-commerce. I excel at developing compelling brand narratives, optimizing online sales flows, and driving audience engagement. I blend a solid background in visual design and branding with strong digital marketing and UX skills to help brands achieve clear business objectives and deliver engaging experiences across platforms.

Available to hire

I am a dynamic and creative professional with experience in social media management, content strategy, and e-commerce. I excel at developing compelling brand narratives, optimizing online sales flows, and driving audience engagement.

I blend a solid background in visual design and branding with strong digital marketing and UX skills to help brands achieve clear business objectives and deliver engaging experiences across platforms.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

Spanish; Castilian

Fluent

English

Advanced

Portuguese

Beginner

Work Experience

Freelance Consultant – E-commerce & Content

January 1, 2022 - Present

Planned and executed digital content and communications strategies to increase brand awareness and audience interaction for clients. Designed and configured e-commerce experiences (Tienda Nube), improving user flows and optimizing the purchasing path.

Olka Joyas – Store Manager & Brand Lead at Olka Joyas

January 1, 2020 - Present

Led institutional communication and provided branding and style consulting, ensuring consistent messaging across all platforms. Managed customer relations, improving retention and contributing to overall customer experience. Conducted trend research to inform communication and product strategies. Coordinated suppliers and internal operational processes.

Florence Homewear – Personal Venture (Owner) at Florence Homewear

December 31, 2021 - October 7, 2025

Managed the full brand lifecycle, including product design, branding development, and online sales strategy.

C & R Joyas – Wholesale Sales Manager at C & R Joyas

December 31, 2020 - October 7, 2025

Assisted in e-commerce operations and provided personalized support to wholesale clients. Analyzed market trends to strategically select products and inform inventory. Engaged trend research to inform communication and product strategies. Coordinated suppliers and internal operational processes.

Florence Homewear – Sole Sales Administrator at Florence Homewear

December 31, 2020 - October 7, 2025

Provided personalized support to sole sales team and clients in home work processes and actively improving customer experience.