Annie Lewis
Hi, I’m Annie Lewis, a creative and data-driven marketing and media professional based in Hamilton, Ontario.
About
Hi, I’m Annie Lewis, a creative and data-driven marketing and media professional based in Hamilton, Ontario. I lead brand-aligned content strategies across social media and digital platforms, driving audience engagement and delivering cohesive messaging for investor, executive, and public-facing communications.
I excel in experiential marketing, live events, and cross-functional collaboration, building strong media and partner relationships to expand campaign reach. I’m proficient with video production, graphic design, SEO, and analytics tools to tell compelling stories and optimize ROI.
- 10 years' experience
- Joined January 2026
Skills· 23
Languages
- EnglishFluent
Industry experience
- Media & Entertainment
- Professional Services
- Other
- Telecommunications
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Work experience· 14 roles
Spearheaded brand-aligned content strategies across social, email, and live-stream channels; leveraged audience analytics to guide messaging and optimize content distribution and engagement; directed end-to-end brand storytelling and video production for investor communications.
Led end-to-end social media and video content strategy across key platforms (Facebook, LinkedIn, Instagram, X, TikTok, YouTube), developing multi-channel campaigns to boost engagement, investor communications, and public-facing messaging. Directed experiential marketing initiatives and live events; built high-value media and cross-promotional partnerships to extend campaign reach. Managed content calendar and production workflows (Final Cut Pro, Adobe Creative Suite, CapCut) and oversaw website optimization to maximize ROI.
Led integrated brand campaigns across broadcast, digital, and event channels for high-profile stations (e.g., KISS 92.5, CHFI, 680 News, Sportsnet); developed and strengthened cross-promotional partnerships and major event activations; managed content curation and promotions reinforcing brand positioning across multiple radio stations; maintained brand consistency across live broadcasts, prize programs, and partner events.
Education
Completed comprehensive training in radio, television, and film production, including hands-on work in music, talk, and news radio, ENG (electronic news gathering), and in-studio hosting. Gained experience in single- and multi-camera production, live broadcasting, and livestreamed scripted programming. Worked in industry-standard facilities such as a fully HD television studio, digital radio broadcast studio, multi-camera radio production labs, and a $1-million HD production truck. Participated in 24/7 live broadcasting on CRNC The Heat and collaborated with Television Production students on live and scripted content. Completed an immersive seven-week field placement in the broadcast industry (Cityline, Toronto). Learned foundational skills across radio, television, and film before selecting a specialized concentration. The program is recognized for a high graduate employment rate.
Certifications and awards
I won this award for a promotion where we took a regular beer league hockey contest and turned it into a massive championship event at the Mattamy Athletic Centre. I handled pretty much everything—from designing the jerseys and the trophy to managing the logistics, safety, and the after-party for over 100 fans. The coolest part was bringing in a pro-level atmosphere; we had celebrity team managers and the actual Maple Leafs radio announcers doing play-by-play. It was even broadcast live on the radio. Afterward, I took all the footage and edited a final feature for the Sportsnet website, doing all the motion graphics and lower thirds myself to make sure it looked like a professional broadcast piece.
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