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Hi, I’m Annie Lewis—a Senior Digital Marketing and Brand Strategy Leader with 10+ years of experience shaping national media and sports brands through strategy, storytelling, and multi-channel campaigns. I’m hands-on with video production, social media management, and graphic design to deliver end-to-end campaigns that engage audiences across broadcast, digital, and live channels. I excel in multi-channel campaign development, investor and executive communications, and cross-functional leadership. I’ve partnered with teams at Rogers Sports & Media and the Toronto Blue Jays to drive brand visibility, fan engagement, and consistent storytelling across events, promotions, and content programs.…Hi, I’m Annie Lewis—a Senior Digital Marketing and Brand Strategy Leader with 10+ years of experience shaping national media and sports brands through strategy, storytelling, and multi-channel campaigns. I’m hands-on with video production, social media management, and graphic design to deliver end-to-end campaigns that engage audiences across broadcast, digital, and live channels. I excel in multi-channel campaign development, investor and executive communications, and cross-functional leadership. I’ve partnered with teams at Rogers Sports & Media and the Toronto Blue Jays to drive brand visibility, fan engagement, and consistent storytelling across events, promotions, and content programs.

Annie Lewis

Brand Strategist, Social Media Manager, Content Creator, +2

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Hi, I’m Annie Lewis—a Senior Digital Marketing and Brand Strategy Leader with 10+ years of experience shaping national media and sports brands through strategy, storytelling, and multi-channel campaigns. I’m hands-on with video production, social media management, and graphic design to deliver end-to-end campaigns that engage audiences across broadcast, digital, and live channels. I excel in multi-channel campaign development, investor and executive communications, and cross-functional leadership. I’ve partnered with teams at Rogers Sports & Media and the Toronto Blue Jays to drive brand visibility, fan engagement, and consistent storytelling across events, promotions, and content programs.…Hi, I’m Annie Lewis—a Senior Digital Marketing and Brand Strategy Leader with 10+ years of experience shaping national media and sports brands through strategy, storytelling, and multi-channel campaigns. I’m hands-on with video production, social media management, and graphic design to deliver end-to-end campaigns that engage audiences across broadcast, digital, and live channels. I excel in multi-channel campaign development, investor and executive communications, and cross-functional leadership. I’ve partnered with teams at Rogers Sports & Media and the Toronto Blue Jays to drive brand visibility, fan engagement, and consistent storytelling across events, promotions, and content programs.

Available to hire

Hi, I’m Annie Lewis—a Senior Digital Marketing and Brand Strategy Leader with 10+ years of experience shaping national media and sports brands through strategy, storytelling, and multi-channel campaigns. I’m hands-on with video production, social media management, and graphic design to deliver end-to-end campaigns that engage audiences across broadcast, digital, and live channels.

I excel in multi-channel campaign development, investor and executive communications, and cross-functional leadership. I’ve partnered with teams at Rogers Sports & Media and the Toronto Blue Jays to drive brand visibility, fan engagement, and consistent storytelling across events, promotions, and content programs.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Social Media Manager & Video Lead at Adelaide Capital Markets

May 10, 2021 - August 1, 2025

Spearheaded brand-aligned content strategies across social, email, and live-stream channels; leveraged audience analytics to guide messaging and optimize content distribution and engagement; directed end-to-end brand storytelling and video production for investor communications.

Promotions Manager & Coordinator at Rogers Sports & Media (Sportsnet & Radio)

August 17, 2015 - May 7, 2021

Led integrated brand campaigns across broadcast, digital and event channels for high-profile sponsorships; developed and strengthened cross-promotional partnerships; managed content curation and promotions that reinforced brand positioning for multiple radio stations; maintained brand consistency across live broadcasts.

Activation Team Member at Toronto Blue Jays (Rogers Sports & Media)

March 14, 2016 - September 1, 2017

Represented the Blue Jays brand through fan experiences, in-stadium events, and game-day campaigns; ensured all activations upheld brand standards, reinforced identity, and improved fan engagement.

Internship at Cityline

January 2, 2015 - April 27, 2015

Promotions Manager & Coordinator at Rogers Sports & Media

January 1, 2021 - January 1, 2025

Led integrated brand campaigns across broadcast, digital, and event channels for high-profile stations (e.g., KISS 92.5, CHFI, 680 News, Sportsnet); developed and strengthened cross-promotional partnerships and major event activations; managed content curation and promotions reinforcing brand positioning across multiple radio stations; maintained brand consistency across live broadcasts, prize programs, and partner events.

Social Media Manager & Video Lead at Adelaide Capital Markets

January 1, 2015 - January 1, 2021

Spearheaded brand-aligned content strategies across social, email, and live stream channels; leveraged audience analytics to guide messaging and optimize content distribution and engagement; directed end-to-end brand storytelling and video production for investor communications; managed multi-platform social media presence, elevating brand visibility and investor communication.

Education

Advanced Diploma in Broadcasting - Radio, Television and Film at Niagara College

September 3, 2012 - April 30, 2015

Completed comprehensive training in radio, television, and film production, including hands-on work in music, talk, and news radio, ENG (electronic news gathering), and in-studio hosting. Gained experience in single- and multi-camera production, live broadcasting, and livestreamed scripted programming. Worked in industry-standard facilities such as a fully HD television studio, digital radio broadcast studio, multi-camera radio production labs, and a $1-million HD production truck. Participated in 24/7 live broadcasting on CRNC The Heat and collaborated with Television Production students on live and scripted content. Completed an immersive seven-week field placement in the broadcast industry (Cityline, Toronto). Learned foundational skills across radio, television, and film before selecting a specialized concentration. The program is recognized for a high graduate employment rate.

Qualifications

Best On-Air Promotion: Major Market - Broadcast Dialogue Canadian Radio Awards “The Howards”

December 1, 2020 - December 1, 2020

I won this award for a promotion where we took a regular beer league hockey contest and turned it into a massive championship event at the Mattamy Athletic Centre. I handled pretty much everything—from designing the jerseys and the trophy to managing the logistics, safety, and the after-party for over 100 fans. The coolest part was bringing in a pro-level atmosphere; we had celebrity team managers and the actual Maple Leafs radio announcers doing play-by-play. It was even broadcast live on the radio. Afterward, I took all the footage and edited a final feature for the Sportsnet website, doing all the motion graphics and lower thirds myself to make sure it looked like a professional broadcast piece.

Marketing Strategy, Video Production & Social Media & Creative Design

January 11, 2030 - January 19, 2026