Available to hire
Hi, I’m Annie Lewis, a creative and data-driven marketing and media professional based in Hamilton, Ontario. I lead brand-aligned content strategies across social media and digital platforms, driving audience engagement and delivering cohesive messaging for investor, executive, and public-facing communications.
I excel in experiential marketing, live events, and cross-functional collaboration, building strong media and partner relationships to expand campaign reach. I’m proficient with video production, graphic design, SEO, and analytics tools to tell compelling stories and optimize ROI.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Language
English
Fluent
Work Experience
Social Media Manager & Video Lead at Adelaide Capital Markets
May 10, 2021 - August 1, 2025Spearheaded brand-aligned content strategies across social, email, and live-stream channels; leveraged audience analytics to guide messaging and optimize content distribution and engagement; directed end-to-end brand storytelling and video production for investor communications.
Promotions Manager & Coordinator at Rogers Sports & Media (Sportsnet & Radio)
August 17, 2015 - May 7, 2021Led integrated brand campaigns across broadcast, digital and event channels for high-profile sponsorships; developed and strengthened cross-promotional partnerships; managed content curation and promotions that reinforced brand positioning for multiple radio stations; maintained brand consistency across live broadcasts.
Activation Team Member at Toronto Blue Jays (Rogers Sports & Media)
March 14, 2016 - September 1, 2017Represented the Blue Jays brand through fan experiences, in-stadium events, and game-day campaigns; ensured all activations upheld brand standards, reinforced identity, and improved fan engagement.
Internship at Cityline
January 2, 2015 - April 27, 2015Promotions Manager & Coordinator at Rogers Sports & Media
January 1, 2021 - January 1, 2025Led integrated brand campaigns across broadcast, digital, and event channels for high-profile stations (e.g., KISS 92.5, CHFI, 680 News, Sportsnet); developed and strengthened cross-promotional partnerships and major event activations; managed content curation and promotions reinforcing brand positioning across multiple radio stations; maintained brand consistency across live broadcasts, prize programs, and partner events.
Social Media Manager & Video Lead at Adelaide Capital Markets
January 1, 2015 - January 1, 2021Spearheaded brand-aligned content strategies across social, email, and live stream channels; leveraged audience analytics to guide messaging and optimize content distribution and engagement; directed end-to-end brand storytelling and video production for investor communications; managed multi-platform social media presence, elevating brand visibility and investor communication.
Social Media Manager & Video Lead at Adelaide Capital Markets Inc.
May 1, 2021 - August 31, 2025Led end-to-end social media and video content strategy across key platforms (Facebook, LinkedIn, Instagram, X, TikTok, YouTube), developing multi-channel campaigns to boost engagement, investor communications, and public-facing messaging. Directed experiential marketing initiatives and live events; built high-value media and cross-promotional partnerships to extend campaign reach. Managed content calendar and production workflows (Final Cut Pro, Adobe Creative Suite, CapCut) and oversaw website optimization to maximize ROI.
Promotions Coordinator at Rogers Media Inc. (Sportsnet)
July 1, 2017 - May 31, 2021Coordinated cross-platform promotions and brand campaigns, collaborating with internal teams and external partners to deliver timely, aligned messaging and activations.
Promotions Representative at Rogers Media Inc.
August 1, 2015 - July 31, 2017Supported promotional campaigns across Rogers Media properties, assisting with on-air promotions, digital activations, and sponsor partnerships to maintain brand consistency.
Activation Team Member at Toronto Blue Jays
March 1, 2016 - September 30, 2017Supported in-venue activations, fan engagement, and promotional events; coordinated logistics for game-day experiences and sponsor activations.
Office Intern at Cityline
January 1, 2015 - April 30, 2015Provided administrative and content support, assisted with digital asset management, marketing collateral, and internal communications.
Promotions Coordinator (Sportsnet) at Rogers Media Inc.
July 1, 2017 - May 1, 2021Supported the planning and execution of promotions and campaigns across broadcast and digital channels, ensuring alignment with brand strategy and cohesive messaging across platforms.
Promotions Representative (Rogers Radio) at Rogers Media Inc.
August 1, 2015 - July 1, 2017Assisted in delivering on-air promotions and promotional activations; contributed to the coordination of campaigns across radio and digital touchpoints to maximize audience reach.
Activation Team Member at Toronto Blue Jays Office
March 1, 2016 - September 1, 2017Supported experiential marketing initiatives and promotional activations at field and partner events; assisted with event logistics and on-site execution to enhance fan engagement.
Education
Advanced Diploma in Broadcasting - Radio, Television and Film at Niagara College
September 3, 2012 - April 30, 2015Completed comprehensive training in radio, television, and film production, including hands-on work in music, talk, and news radio, ENG (electronic news gathering), and in-studio hosting. Gained experience in single- and multi-camera production, live broadcasting, and livestreamed scripted programming.
Worked in industry-standard facilities such as a fully HD television studio, digital radio broadcast studio, multi-camera radio production labs, and a $1-million HD production truck. Participated in 24/7 live broadcasting on CRNC The Heat and collaborated with Television Production students on live and scripted content.
Completed an immersive seven-week field placement in the broadcast industry (Cityline, Toronto). Learned foundational skills across radio, television, and film before selecting a specialized concentration. The program is recognized for a high graduate employment rate.
Diploma in Broadcasting - Radio, Television and Film at Niagara College
January 11, 2030 - April 22, 2026Diploma in Broadcasting - Radio, Television and Film at Niagara College
January 11, 2030 - April 22, 2026Qualifications
Best On-Air Promotion: Major Market - Broadcast Dialogue Canadian Radio Awards “The Howards”
December 1, 2020 - December 1, 2020I won this award for a promotion where we took a regular beer league hockey contest and turned it into a massive championship event at the Mattamy Athletic Centre. I handled pretty much everything—from designing the jerseys and the trophy to managing the logistics, safety, and the after-party for over 100 fans.
The coolest part was bringing in a pro-level atmosphere; we had celebrity team managers and the actual Maple Leafs radio announcers doing play-by-play. It was even broadcast live on the radio. Afterward, I took all the footage and edited a final feature for the Sportsnet website, doing all the motion graphics and lower thirds myself to make sure it looked like a professional broadcast piece.
Marketing Strategy, Video Production & Social Media & Creative Design
January 11, 2030 - January 19, 2026Industry Experience
Media & Entertainment, Professional Services, Other, Telecommunications
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
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Expert
Expert
Expert
Intermediate
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