I’m a Performance Marketing Specialist with 6+ years of experience helping businesses across Southeast Asia scale through high-impact paid media campaigns. I specialize in driving measurable results—whether that’s increasing donations for fundraising campaigns, generating high-quality leads, or accelerating e-commerce growth. My core expertise lies in Meta Ads, TikTok Ads, and Google Ads, where I combine strategic planning with continuous data-driven optimization to maximize ROI. I don’t just run ads—I analyze performance deeply, identify opportunities, and refine campaigns to ensure every dollar spent delivers real impact. Having worked across agencies, in-house teams, and freelance projects, I bring a well-rounded perspective to every collaboration. I understand how to balance creative storytelling with analytical precision, allowing me to build campaigns that not only capture attention but also convert.

Falah Agung Anggara

I’m a Performance Marketing Specialist with 6+ years of experience helping businesses across Southeast Asia scale through high-impact paid media campaigns. I specialize in driving measurable results—whether that’s increasing donations for fundraising campaigns, generating high-quality leads, or accelerating e-commerce growth. My core expertise lies in Meta Ads, TikTok Ads, and Google Ads, where I combine strategic planning with continuous data-driven optimization to maximize ROI. I don’t just run ads—I analyze performance deeply, identify opportunities, and refine campaigns to ensure every dollar spent delivers real impact. Having worked across agencies, in-house teams, and freelance projects, I bring a well-rounded perspective to every collaboration. I understand how to balance creative storytelling with analytical precision, allowing me to build campaigns that not only capture attention but also convert.

Available to hire

I’m a Performance Marketing Specialist with 6+ years of experience helping businesses across Southeast Asia scale through high-impact paid media campaigns. I specialize in driving measurable results—whether that’s increasing donations for fundraising campaigns, generating high-quality leads, or accelerating e-commerce growth.

My core expertise lies in Meta Ads, TikTok Ads, and Google Ads, where I combine strategic planning with continuous data-driven optimization to maximize ROI. I don’t just run ads—I analyze performance deeply, identify opportunities, and refine campaigns to ensure every dollar spent delivers real impact.

Having worked across agencies, in-house teams, and freelance projects, I bring a well-rounded perspective to every collaboration. I understand how to balance creative storytelling with analytical precision, allowing me to build campaigns that not only capture attention but also convert.

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Language

Indonesian
Fluent
English
Advanced

Work Experience

Digital Marketing Specialist at Kitabisa.com
February 1, 2021 - July 1, 2022
- Responsible to manage ads in 4 different Regions in the last year; Jakarta, Banten, Jambi and Sumatera Utara. Before I left, I'm managing ads for Jawa Barat Region. - Create and manage over 3000 Ads in over 500 Active campaign to Social Media, such as Facebook, Instagram and TikTok collaborating with 2-3 Copywriter. - In 2021, I've managed to acquire result over 39bio in total donation, be in paid channel and organic channel, spreading across FB/IG/Tiktok with total spend just over 8bio.
Performance Marketing Specialist at Open Labs (Brand Aggregator)
July 4, 2022 - February 1, 2023
- Managing 3 Brands in all of their paid channel, such as : Facebook CPAS, Tiktok Ads, Shopee Ads, Tokopedia Ads and Lazada Ads. - Create a detailed weekly performance report in all channel to Business Owner, giving insight and recommendation to optimize the marketing strategy and doing lots of experiments with other division to improve the sales and growth of the brands.
Freelance Performance Marketing at Various Companies in Advertising, Entertainment, and Tech
May 1, 2023 - Present
Managing end-to-end customer acquisition initiatives by building and scaling multi-channel funnel strategies to drive consistent growth. Responsible for campaign planning, budget management, and continuous funnel optimization to improve performance and efficiency. Delivering strong results, including sustained expansion of the customer base, acquisition of over 500 new users daily, and reduced cost per acquisition. Also leading the exploration and launch of new platforms to diversify acquisition channels, while providing regular, data-driven weekly reports to support strategic decisions and ongoing optimization.

Education

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Qualifications

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Industry Experience

Media & Entertainment, Retail, Software & Internet, Professional Services