I’m Florence Smith, a designer, social media manager and creative based in Southend-on-Sea, with experience in creative agencies in London. I specialize in crafting print and digital assets, brand storytelling, and social media content that connects with audiences.
I’ve led shoots and coordinated campaigns for brands and clients, including Patek Philippe, Milly’s Deli, and JD Enterprises, shaping creative direction, producing engaging content, and helping brands grow across multiple platforms.
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Freelance design project for Ruth Jones and James Corden’s When Gavin Met Stacey book release. I produced over ten assets in one day, including screens, t-shirts, banners and posters for the event.
On the Patek Philippe Account I co-ordinated photoshoots and liased with people and locations, developing strong organisation and client facing skills while upholding brand identity.
https://www.instagram.com/millysdelicafe/
Worked with the owners of Milly’s Deli to capture and illustrate the shop’s social character, boosting sales, engagment and event attendance.
As a graphic designer I create print and digital assets, from marketing materials to web elements and was the lead creative on multiple media campains with big brands like HSBC, Nestle, and Exxon Mobil.
At JD Enterprises, I manage and produce content for a growing YouTube podcast, shaping its creative direction and tracking performances to help it reach new audiences. I run several social media platforms, using my design and copywriting skills to create engaging content.
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