Results-driven and proactive Digital Marketing Specialist with over three years of experience crafting and executing impactful marketing campaigns across diverse channels. Proven track record of promoting products and services, driving business growth, and delivering measurable results. Expertise includes content creation, data analysis and reporting, strategic planning, SEO, and client engagement. Passionate about leveraging creative and analytical thinking to solve challenges. Skilled in collaborating with cross-functional teams, including sales, design, product development, and external stakeholders, to ensure cohesive brand messaging and alignment with business goals. Proudly hard-working, reliable, and adaptable, I seek to elevate my career. Thriving in collaborative team settings, I share a passion for pushing boundaries and achieving optimal results. I am a driven person with a keen eye for detail, a curious mind, and a quick ability to pick up new skills. I excel in dynamic environments, embracing challenges, and maintaining an organised, positive, can-do attitude.

Flo Gascue

Results-driven and proactive Digital Marketing Specialist with over three years of experience crafting and executing impactful marketing campaigns across diverse channels. Proven track record of promoting products and services, driving business growth, and delivering measurable results. Expertise includes content creation, data analysis and reporting, strategic planning, SEO, and client engagement. Passionate about leveraging creative and analytical thinking to solve challenges. Skilled in collaborating with cross-functional teams, including sales, design, product development, and external stakeholders, to ensure cohesive brand messaging and alignment with business goals. Proudly hard-working, reliable, and adaptable, I seek to elevate my career. Thriving in collaborative team settings, I share a passion for pushing boundaries and achieving optimal results. I am a driven person with a keen eye for detail, a curious mind, and a quick ability to pick up new skills. I excel in dynamic environments, embracing challenges, and maintaining an organised, positive, can-do attitude.

Available to hire

Results-driven and proactive Digital Marketing Specialist with over three years of experience crafting and executing impactful marketing campaigns across diverse channels. Proven track record of promoting products and services, driving business growth, and delivering measurable results. Expertise includes content creation, data analysis and reporting, strategic planning, SEO, and client engagement. Passionate about leveraging creative and analytical thinking to solve challenges. Skilled in collaborating with cross-functional teams, including sales, design, product development, and external stakeholders, to ensure cohesive brand messaging and alignment with business goals.

Proudly hard-working, reliable, and adaptable, I seek to elevate my career. Thriving in collaborative team settings, I share a passion for pushing boundaries and achieving optimal results. I am a driven person with a keen eye for detail, a curious mind, and a quick ability to pick up new skills. I excel in dynamic environments, embracing challenges, and maintaining an organised, positive, can-do attitude.

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Language

English
Fluent
Spanish; Castilian
Fluent

Work Experience

Remote Marketing Executive at Oliver Hume
May 20, 2025 - February 20, 2026
Supporting digital marketing and automation efforts remotely. Continuation of responsibilities from the Adelaide-based role, including Salesforce Marketing Cloud and CRM integration. maternity leave cover.
Marketing Executive at Oliver Hume
August 20, 2024 - May 20, 2025
Developed and executed content marketing strategies, including copywriting, photography and videography. Managed social media for clients across Instagram, Facebook and LinkedIn. Increased engagement and follower growth through consistent visuals and engagement strategies. Tools used: Canva, Adobe Creative Suite, Meta Business Suite, Google Analytics.
Marketing Campaign Lead at Bethesda Development Organization
August 20, 2023 - May 20, 2024
Led integrated marketing campaigns with a focus on social media, email marketing, copywriting and analytics. Managed social media accounts (Instagram, Facebook, LinkedIn) and CRM-related activities, driving engagement and campaign effectiveness.
Marketing Campaign Content Developer at Mercado Libre – Uruguay
March 20, 2023 - August 20, 2023
Developed content for digital campaigns, including B2B and B2C ad copy, blogs and social posts. Supported paid campaign execution (Google Ads, Meta) and used Google Analytics to derive insights and optimize performance.
Marketing Assistant at Mercado Libre – Hybrid, Uruguay
November 1, 2019 - February 28, 2021
Worked within Latin America’s largest e-commerce platform, supporting digital campaigns and product-focused marketing initiatives across high-traffic online retail environments. Contributed to design and launch of a customer loyalty program, including a point-based system, exclusive discounts and promotions to boost retention. Analyzed user behavior and trend data to inform ad performance and funnel strategies.
Digital Product Launch Lead at Mercado Libre
November 1, 2019 - February 1, 2021
Led a digital product launch targeting young adults on Latin America's largest e-commerce platform, achieving 35% growth in audience engagement through data-driven campaigns and cross-functional coordination with product, marketing, and partnerships.
Marketing Campaign Lead at Freelance / Self-employed
August 1, 2023 - May 1, 2024
Led integrated marketing campaigns with a focus on social media, email marketing, copywriting, and analytics. Built strong client relationships, delivered high levels of customer service, and collaborated with sales, project delivery, and agencies to ensure brand alignment. Generated insights from campaign data to optimize lead generation and nurture strategies.
Content Marketing Specialist at Freelance / Self-employed
August 1, 2024 - May 1, 2025
Developed and executed content marketing strategies including copywriting, photography, and videography. Managed social media across clients on Instagram, Facebook, and LinkedIn. Increased engagement by targeting messaging and visuals to diverse audiences. Used Canva, Adobe Creative Suite, Meta Business Suite, and Google Analytics to optimize performance.
Marketing Executive (Maternity Cover) at Freelance / Adelaide-based role
May 1, 2025 - February 1, 2026
Supported digital marketing and automation efforts remotely; continued responsibilities from an Adelaide-based role, including Salesforce Marketing Cloud and CRM integration.

Education

Bachelor's Degree at Catholic University of Uruguay
January 1, 2017 - January 1, 2020
Bachelor’s Degree in Communication and Marketing at Catholic University of Uruguay
January 1, 2017 - January 1, 2020

Qualifications

Google Ads Certification (Search & Display)
June 1, 2023 - May 27, 2026
Google Analytics Certification
June 1, 2023 - May 27, 2026
Google Ads Certification – Search & Display
June 1, 2023 - May 27, 2026
Google Analytics Certification
June 1, 2023 - May 27, 2026

Industry Experience

Media & Entertainment, Software & Internet, Retail, Education, Professional Services