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Hi, I’m Francesca Loi. I’m a product designer with 4+ years of experience crafting user-centered digital experiences across healthcare, fintech, and e-commerce. I balance strategic thinking with hands-on execution— from user research and design systems to conversion optimization and cross-functional collaboration. I’ve helped startups grow, contributed to funding rounds, and shipped products that solve real user problems. I enjoy partnering with engineers and stakeholders to improve experiences across touchpoints and to scale brand identity and design systems as teams evolve.…Hi, I’m Francesca Loi. I’m a product designer with 4+ years of experience crafting user-centered digital experiences across healthcare, fintech, and e-commerce. I balance strategic thinking with hands-on execution— from user research and design systems to conversion optimization and cross-functional collaboration. I’ve helped startups grow, contributed to funding rounds, and shipped products that solve real user problems. I enjoy partnering with engineers and stakeholders to improve experiences across touchpoints and to scale brand identity and design systems as teams evolve.

Francesca Loi

Product Designer, Graphic Designer, Pitch Deck Designer, +7

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Hi, I’m Francesca Loi. I’m a product designer with 4+ years of experience crafting user-centered digital experiences across healthcare, fintech, and e-commerce. I balance strategic thinking with hands-on execution— from user research and design systems to conversion optimization and cross-functional collaboration. I’ve helped startups grow, contributed to funding rounds, and shipped products that solve real user problems. I enjoy partnering with engineers and stakeholders to improve experiences across touchpoints and to scale brand identity and design systems as teams evolve.…Hi, I’m Francesca Loi. I’m a product designer with 4+ years of experience crafting user-centered digital experiences across healthcare, fintech, and e-commerce. I balance strategic thinking with hands-on execution— from user research and design systems to conversion optimization and cross-functional collaboration. I’ve helped startups grow, contributed to funding rounds, and shipped products that solve real user problems. I enjoy partnering with engineers and stakeholders to improve experiences across touchpoints and to scale brand identity and design systems as teams evolve.

Available to hire

Hi, I’m Francesca Loi. I’m a product designer with 4+ years of experience crafting user-centered digital experiences across healthcare, fintech, and e-commerce. I balance strategic thinking with hands-on execution— from user research and design systems to conversion optimization and cross-functional collaboration.

I’ve helped startups grow, contributed to funding rounds, and shipped products that solve real user problems. I enjoy partnering with engineers and stakeholders to improve experiences across touchpoints and to scale brand identity and design systems as teams evolve.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

Italian

Fluent

English

Fluent

German

Advanced

French

Intermediate

Spanish; Castilian

Intermediate

Work Experience

Product Designer at Konfetti

May 1, 2021 - Present

Owned end-to-end product design and pitch deck design through company growth from early to later startup stages, contributing to €2M funding round and improved conversion metrics. Established foundational design system, brand identity, and style guides that scaled with company growth. Built complete e-commerce storefront and brand identity from the ground up. Led UX research initiatives including user flows, journey mapping, and persona development. Designed and tested review solutions that increased conversion rates through A/B testing and iterative optimization. Collaborated closely with engineering on design handoffs in agile development cycles. Partnered cross-functionally to streamline internal processes. Designed SaaS integration interfaces connecting back-office partner portals with external ticketing platforms.

Design Consultant at Estate Social Housing Project (Freelance)

September 1, 2024 - December 1, 2024

Redesigned complete website architecture and form flows to improve accessibility and user experience for social housing applicants. Collaborated with WebFlow developer on design implementation, contributing to layout design and platform-specific adjustments.

Marketing & Pitch Deck Designer at Bike #nder (Freelance)

October 1, 2023 - November 1, 2023

Created investor pitch decks with clear visual hierarchies and typography systems that effectively communicated business value. Designed social media advertising campaigns optimized for platform-specific engagement and conversion. Developed cohesive visual systems across touchpoints, maintaining brand consistency while driving audience interaction.

Graphic Designer at Fintech Fuel

January 1, 2021 - May 1, 2021

Enhanced Squarespace website functionality and visual design, improving user engagement and brand cohesion. Created social media graphics for fintech hackathon that increased event visibility and participant engagement. Delivered clear visual communication that effectively promoted event details across digital platforms.

Design Intern at Strandarbeiter Ventures (Medtech Startup)

March 1, 2020 - November 1, 2020

Developed complete brand identity including logo, style guide, and brand voice for early-stage medtech startup. Designed MVP e-commerce platform with optimized user flows that contributed to successful product launch. Created Partner Portal tailored to medical professionals' clinical workflow needs. Designed pitch decks that clearly communicated product vision to stakeholders. Iterated designs based on user feedback, improving product-market fit.

Education

Google UX Design Professional Certificate at Google Coursera

January 1, 2020 - January 1, 2020

Bachelor's Degree in Design at Libera Università di Bolzano

January 1, 2016 - December 31, 2019

Google UX Design Professional Certificate at Google Coursera

January 1, 2020 - January 14, 2026

Bachelor's Degree in Design at Libera Università di Bolzano

January 1, 2016 - January 1, 2019

Qualifications

Google UX Design Professional Certificate

January 1, 2020 - January 14, 2026

Industry Experience

Healthcare, Software & Internet, Retail, Professional Services, Telecommunications, Non-Profit Organization, Financial Services, Media & Entertainment