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I'm a Brand & Identity Designer with an architecture background, approaching every project through its social and cultural context—research first, understand deeply, execute with intent. I bring 8+ years across branding studios, digital agencies, and international freelance projects, with a multicultural background shaped by living and working across Brazil, Ireland, the USA, and Spain.…

Flora Camargo

Brand Designer, Graphic Designer, Creative Director, +2

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I'm a Brand & Identity Designer with an architecture background, approaching every project through its social and cultural context—research first, understand deeply, execute with intent. I bring 8+ years across branding studios, digital agencies, and international freelance projects, with a multicultural background shaped by living and working across Brazil, Ireland, the USA, and Spain.…

Available to hire

I’m a Brand & Identity Designer with an architecture background, approaching every project through its social and cultural context—research first, understand deeply, execute with intent.

I bring 8+ years across branding studios, digital agencies, and international freelance projects, with a multicultural background shaped by living and working across Brazil, Ireland, the USA, and Spain.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

Portuguese

Fluent

Spanish; Castilian

Advanced

English

Advanced

Work Experience

Brand & Performance Designer at WKND Digital

January 1, 2025 - January 1, 2026

Brand personality framework development for multiple ecommerce brands; created ad creatives and visuals using AI image generation tools (Midjourney, Visual AI, Nano Banana) to maximize output. Produced static and animated ads across Meta feeds, Reels, Stories, and display networks; analyzed campaign performance on Ad Nova (CTR, ROAS, CPC, CPM) delivering ROAS up to 10x across beauty, beverage, fashion, and consumer goods clients. Designed conversion-focused landing pages aligned with ad creative and handed off to development for implementation.

Senior Brand Designer at Avocado Design

January 1, 2023 - January 1, 2025

Led end-to-end development of 14+ brand identities—from initial brand research and discovery through strategy, concept, and full rollout across print, digital, and environmental applications. Mentored one junior designer and collaborated with two designers in parallel, managing up to four simultaneous projects from kickoff to final client presentation. Developed complete brand systems (visual identity, verbal identity, brand architecture, usage guidelines) and delivered brand books, signage, menus, stationery, social media templates, and print-ready materials. Created original illustrations integrated into brand systems and conducted in-depth brand research to inform direction.

Digital Designer at Colativo

January 1, 2022 - Present

Remote freelance digital designer since 2022. Redesigned websites for mobile and tablet, integrated email workflows using RD Station, and produced landing pages and social media assets. Contributed to brand systems and asset production across client base, supporting design-to-market execution.

Brand Designer at BR/Bauen Brand Design Studio

January 1, 2021 - January 1, 2022

Developed complete brand identities for clients across hospitality, culture, real estate, and technology sectors. Delivered visual identity, brand books, websites (Figma), and print-ready materials; co-led brand identity for Teatro FAAP and MAB (Museu de Arte Brasileira); contributed to brand architecture across multi-brand groups; conducted brand research for naming, positioning, and visuals; collaborated on Nomo wordmark for a telecom rebrand; received recognition in LA D and TDC awards.

Graphic Designer at Livre Iniciativa Agency

January 1, 2019 - January 1, 2021

Primary designer for Goiânia’s large supermarket network; produced daily promotional assets by pulling product data into pre-built InDesign layouts via Excel for print and digital distribution. Created social media content and additional print materials for agency clients, including packaging, outdoor advertising, and calendars.

Graphic Designer at Skyl ine Agency

January 1, 2018 - January 1, 2019

Adapted real estate development books into interactive screen presentations using InDesign and Excel data; managed social media content for agency clients; produced print materials and promotional assets for campaigns.

Graphic Designer at Livre Iniciativa

January 1, 2019 - January 1, 2021

Served as a primary designer for Goiânia's supermarket network; produced daily promotional billboards via automated InDesign workflows, created social media content, and designed print materials including packaging, outdoor ads, and calendars; adapted print layouts for mobile and tablet viewing; supported email workflows and audience-targeted campaigns.

Graphic Designer at Skyline

January 1, 2018 - January 1, 2019

Adapted real estate development books into interactive screen presentations for sales stands using InDesign/Excel workflows; managed social media content for agency clients, maintaining visual consistency across campaigns; produced additional print materials for agency clients.