Product Designer with 10+ years of experience, specializing in data-driven UX/UI and eCommerce solutions that enhance user experiences and drive business growth.…

Florencia

Product Designer with 10+ years of experience, specializing in data-driven UX/UI and eCommerce solutions that enhance user experiences and drive business growth.…

Available to hire

Product Designer with 10+ years of experience, specializing in data-driven UX/UI and eCommerce solutions that enhance user experiences and drive business growth.

Language

English
Fluent
Spanish; Castilian
Fluent

Work Experience

Lead UX Designer at Estée Lauder Companies
January 1, 2025 - September 19, 2025
Redesigned BoF pages: Account, Loyalty, and Order Tracking pages to boost engagement. Led usability testing and applied insights. Built a scalable Figma design system with tokens and components.
Design Advisor at Toci Wellness
January 1, 2024 - Present
Built brand identity from the ground up, including logo, packaging and visual system. Designed and developed the full eCommerce website and product pages. Created marketing assets and launch campaigns.
Sr. UX Designer at MercadoLibre
January 1, 2021 - September 19, 2025
Designed user flows for Mercado Pago wallet, improving QR seller activation. Developed HTML email newsletters journey that increased feature adoption.
UX Designer at Modus
January 1, 2019 - September 19, 2025
Delivered accessible, responsive interfaces. Organized and maintained the design library.
Design Analyst at Movile
January 1, 2019 - September 19, 2025
Designed banners and microsites that improved campaigns CTR. Developed responsive layouts using HTML/CSS.
Lead UX Designer at Estée Lauder Companies
January 1, 2025 - September 19, 2025
Redesigned BoF pages: Account, Loyalty, and Order Tracking pages to boost engagement. Led usability testing and applied insights. Built a scalable Figma design system with tokens and components.
Design Advisor at Toci Wellness
January 1, 2024 - Present
Built brand identity from the ground up, including logo, packaging and visual system. Designed and developed the full eCommerce website and product pages. Created marketing assets and launch campaigns.
Sr. UX Designer at Mercado Libre
January 1, 2021 - September 19, 2025
Designed user flows for Mercado Pago wallet, improving QR seller activation. Developed HTML email newsletters journey that increased feature adoption.
UX Designer at Modus
January 1, 2019 - Present
Delivered accessible, responsive interfaces. Organized and maintained the design library.
Design Analyst at Movile
January 1, 2019 - September 19, 2025
Designed banners and microsites that improved campaigns CTR. Developed responsive layouts using HTML/CSS.

Education

Master’s Degree in Computing Design & Artificial intelligence at Universidad Europea (IADE)
January 1, 2025 - January 1, 2027
Bachelor’s Degree in Graphic Design at Universidad Argentina de la Empresa (UADE)
January 1, 2011 - January 1, 2016
Master’s Degree in Computing Design & Artificial Intelligence at Universidad Europea (IADE)
January 1, 2025 - January 1, 2026
Bachelor’s Degree in Graphic Design at Universidad Argentina de la Empresa (UADE)
January 1, 2011 - January 1, 2016

Qualifications

Add your qualifications or awards here.

Industry Experience

Telecommunications, Media & Entertainment, Software & Internet, Retail, Professional Services
    paper Case Study: Building Intuitivo’s Design System

    Intuitivo, an innovator in automated retail solutions, set out to unify and streamline the user experience across its flagship products: A-POP and Wallet App. I collaborated with the team to design and implement a comprehensive design system that simplified digital interactions while reinforcing the brand’s identity.

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