Available to hire
I’m Florencia Damico, a Visual & Graphic Designer with 10+ years of experience creating high-performing content for social media, digital campaigns and eCommerce brands. I specialize in branding, visual storytelling, and crafting scalable content systems that drive engagement.
I thrive in designing cohesive visual identities and conversion-driven assets for wellness, beauty and consumer brands, including Instagram, TikTok, and Meta Ads. I love turning complex briefs into vibrant, accessible designs and reusable templates that scale across campaigns and platforms.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Language
English
Fluent
Spanish; Castilian
Fluent
Portuguese
Advanced
Work Experience
Lead UX Designer at Estée Lauder Companies
January 1, 2025 - September 19, 2025Redesigned BoF pages: Account, Loyalty, and Order Tracking pages to boost engagement. Led usability testing and applied insights. Built a scalable Figma design system with tokens and components.
Design Advisor at Toci Wellness
January 1, 2024 - PresentBuilt brand identity from the ground up, including logo, packaging and visual system. Designed and developed the full eCommerce website and product pages. Created marketing assets and launch campaigns.
Sr. UX Designer at MercadoLibre
January 1, 2021 - September 19, 2025Designed user flows for Mercado Pago wallet, improving QR seller activation. Developed HTML email newsletters journey that increased feature adoption.
UX Designer at Modus
January 1, 2019 - September 19, 2025Delivered accessible, responsive interfaces. Organized and maintained the design library.
Design Analyst at Movile
January 1, 2019 - September 19, 2025Designed banners and microsites that improved campaigns CTR. Developed responsive layouts using HTML/CSS.
Lead UX Designer at Estée Lauder Companies
January 1, 2025 - September 19, 2025Redesigned BoF pages: Account, Loyalty, and Order Tracking pages to boost engagement. Led usability testing and applied insights. Built a scalable Figma design system with tokens and components.
Design Advisor at Toci Wellness
January 1, 2024 - PresentBuilt brand identity from the ground up, including logo, packaging and visual system. Designed and developed the full eCommerce website and product pages. Created marketing assets and launch campaigns.
Sr. UX Designer at Mercado Libre
January 1, 2021 - September 19, 2025Designed user flows for Mercado Pago wallet, improving QR seller activation. Developed HTML email newsletters journey that increased feature adoption.
UX Designer at Modus
January 1, 2019 - PresentDelivered accessible, responsive interfaces. Organized and maintained the design library.
Design Analyst at Movile
January 1, 2019 - September 19, 2025Designed banners and microsites that improved campaigns CTR. Developed responsive layouts using HTML/CSS.
Lead Product Designer at Estée Lauder Companies
January 1, 2021 - January 1, 2025Designed visual assets and digital experiences for global beauty brands across social media, eCommerce and campaign touchpoints. Redesigned account, loyalty, and order tracking experiences, increasing user engagement by 20%. Contributed to brand-aligned visual systems used across social media, landing pages and digital marketing materials. Conducted usability testing with over 50 participants, implementing insights that reduced checkout errors by 15% and improved conversion rates. Collaborated with cross-functional teams including PMs, data analysts, and engineers to align design decisions with business and technical goals.
Senior UX Designer at MercadoLibre
January 1, 2019 - January 1, 2021Designed and optimized QR payment flows for buyers and sellers, increasing QR adoption and seller activation. Created user journeys and wireframes to streamline wallet and onboarding experiences for millions of users. Designed visual assets and email creatives for transactional and onboarding campaigns reaching 500K+ users monthly. Collaborated with product managers, engineers, and researchers to deliver user-centered fintech solutions across web and mobile.
Design Analyst at Movile On-site
January 1, 2017 - January 1, 2019Designed dashboards and mobile apps for telecom and entertainment clients under a subscription-based content model. Produced banners, microsites and responsive layouts with HTML/CSS, increasing CTR and improving page load time. Collaborated with marketing and product teams to scale visual systems across multiple Latin American markets.
Design Analyst at Zed On site
January 1, 2015 - January 1, 2017Designed content websites and subscription-based mobile apps for entertainment and telecom partners across Europe and Latin America. Created landing pages for major carriers, optimizing layouts for higher conversion and usability. Developed visual systems for SMS and premium content services, ensuring consistency across global campaigns.
Design Analyst at Movile
January 1, 2017 - January 1, 2019Designed dashboards and mobile apps for telecom and entertainment clients under a subscription-based content model. Produced banners, microsites and responsive layouts with HTML/CSS, increasing CTR and improving page load time. Collaborated with marketing and product teams to scale visual systems across multiple Latin American markets.
Design Analyst at Zed
January 1, 2015 - January 1, 2017Designed content websites and subscription-based mobile apps for entertainment and telecom partners across Europe and Latin America. Created landing pages for major carriers, optimizing layouts for higher conversion and usability. Developed visual systems for SMS and premium content services, ensuring consistency across global campaigns.
Education
Master’s Degree in Computing Design & Artificial intelligence at Universidad Europea (IADE)
January 1, 2025 - January 1, 2027Bachelor’s Degree in Graphic Design at Universidad Argentina de la Empresa (UADE)
January 1, 2011 - January 1, 2016Master’s Degree in Computing Design & Artificial Intelligence at Universidad Europea (IADE)
January 1, 2025 - January 1, 2026Bachelor’s Degree in Graphic Design at Universidad Argentina de la Empresa (UADE)
January 1, 2011 - January 1, 2016Master’s in Computing Design & Artificial Intelligence at Universidad Europea (IADE)
January 1, 2025 - January 1, 2027Bachelor’s in Graphic Design at Universidad Argentina de la Empresa (UADE)
January 1, 2011 - January 1, 2016Master’s in Computing Design & Artificial Intelligence at Universidad Europea (IADE)
January 1, 2025 - January 1, 2027Bachelor’s in Graphic Design at Universidad Argentina de la Empresa (UADE)
January 1, 2011 - January 1, 2016Qualifications
Uxcel - Design Patterns, AI in UX/UI, Accessibility courses
January 11, 2030 - December 22, 2025Coderhouse - Digital Marketing and UX/UI courses
January 11, 2030 - December 22, 2025Educación IT - HTML/CSS
January 11, 2030 - December 22, 2025UBA - Neuromarketing
January 11, 2030 - December 22, 2025Motivarte - Photography
January 11, 2030 - December 22, 2025Industry Experience
Telecommunications, Media & Entertainment, Software & Internet, Retail, Professional Services, Consumer Goods, Financial Services
Intuitivo, an innovator in automated retail solutions, set out to unify and streamline the user experience across its flagship products: A-POP and Wallet App. I collaborated with the team to design and implement a comprehensive design system that simplified digital interactions while reinforcing the brand’s identity.
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