👉🏼 I help brands build clear, cohesive, and long-lasting visual identities — not just logos. Many brands struggle with inconsistency, unclear positioning, or visuals that don’t reflect their real value. My work focuses on strategic branding and visual identity systems that help brands communicate with clarity and intention. I work from strategy to execution, creating identities that can grow and adapt across different platforms and applications. When useful, I also integrate AI-assisted visual exploration to test directions, expand visual systems, or support campaign development — always guided by a clear brand logic. ☑ What I do: • Brand identity & visual systems • Logo design with strategic foundations • Brand guidelines & visual assets • Visual direction for digital brands and e-commerce ❌ What I don’t do: • Quick, no-context logos • Trend-driven • One-off visuals disconnected from a brand system I have a background in graphic design and fashion design, which brings a strong aesthetic sensibility, attention to detail, and a deep understanding of visual culture to every project. If you’re building or refining a brand and want a thoughtful, strategic identity that feels consistent and intentional, let’s talk ✨🚀

Florencia

👉🏼 I help brands build clear, cohesive, and long-lasting visual identities — not just logos. Many brands struggle with inconsistency, unclear positioning, or visuals that don’t reflect their real value. My work focuses on strategic branding and visual identity systems that help brands communicate with clarity and intention. I work from strategy to execution, creating identities that can grow and adapt across different platforms and applications. When useful, I also integrate AI-assisted visual exploration to test directions, expand visual systems, or support campaign development — always guided by a clear brand logic. ☑ What I do: • Brand identity & visual systems • Logo design with strategic foundations • Brand guidelines & visual assets • Visual direction for digital brands and e-commerce ❌ What I don’t do: • Quick, no-context logos • Trend-driven • One-off visuals disconnected from a brand system I have a background in graphic design and fashion design, which brings a strong aesthetic sensibility, attention to detail, and a deep understanding of visual culture to every project. If you’re building or refining a brand and want a thoughtful, strategic identity that feels consistent and intentional, let’s talk ✨🚀

Available to hire

👉🏼 I help brands build clear, cohesive, and long-lasting visual identities — not just logos.

Many brands struggle with inconsistency, unclear positioning, or visuals that don’t reflect their real value. My work focuses on strategic branding and visual identity systems that help brands communicate with clarity and intention.

I work from strategy to execution, creating identities that can grow and adapt across different platforms and applications. When useful, I also integrate AI-assisted visual exploration to test directions, expand visual systems, or support campaign development — always guided by a clear brand logic.

☑ What I do:
• Brand identity & visual systems
• Logo design with strategic foundations
• Brand guidelines & visual assets
• Visual direction for digital brands and e-commerce

❌ What I don’t do:
• Quick, no-context logos
• Trend-driven
• One-off visuals disconnected from a brand system

I have a background in graphic design and fashion design, which brings a strong aesthetic sensibility, attention to detail, and a deep understanding of visual culture to every project.

If you’re building or refining a brand and want a thoughtful, strategic identity that feels consistent and intentional, let’s talk ✨🚀

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Language

Italian
Advanced
Spanish; Castilian
Fluent
English
Beginner

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