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I'm Florence Huonder, a marketing leader with over 10 years of experience in global media, digital marketing, and e-commerce management. I translate brand and marketing strategies into scalable media and channel setups, and I help lead international markets from planning to execution with a collaborative, results-driven approach. I establish clear standards for performance management, budget governance, tracking and analytics, and I build and scale structured processes for performance marketing and analytics. I also lead external agencies and internal stakeholders, contribute to internationalization and market expansion, and drive the creation of cohesive, data-driven media ecosystems across CH, DE, AT, IT, FR, NL, and UK.…I'm Florence Huonder, a marketing leader with over 10 years of experience in global media, digital marketing, and e-commerce management. I translate brand and marketing strategies into scalable media and channel setups, and I help lead international markets from planning to execution with a collaborative, results-driven approach. I establish clear standards for performance management, budget governance, tracking and analytics, and I build and scale structured processes for performance marketing and analytics. I also lead external agencies and internal stakeholders, contribute to internationalization and market expansion, and drive the creation of cohesive, data-driven media ecosystems across CH, DE, AT, IT, FR, NL, and UK.

Florence Huonder

Digital Marketer, Growth Marketer, Brand Strategist, +6

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I'm Florence Huonder, a marketing leader with over 10 years of experience in global media, digital marketing, and e-commerce management. I translate brand and marketing strategies into scalable media and channel setups, and I help lead international markets from planning to execution with a collaborative, results-driven approach. I establish clear standards for performance management, budget governance, tracking and analytics, and I build and scale structured processes for performance marketing and analytics. I also lead external agencies and internal stakeholders, contribute to internationalization and market expansion, and drive the creation of cohesive, data-driven media ecosystems across CH, DE, AT, IT, FR, NL, and UK.…I'm Florence Huonder, a marketing leader with over 10 years of experience in global media, digital marketing, and e-commerce management. I translate brand and marketing strategies into scalable media and channel setups, and I help lead international markets from planning to execution with a collaborative, results-driven approach. I establish clear standards for performance management, budget governance, tracking and analytics, and I build and scale structured processes for performance marketing and analytics. I also lead external agencies and internal stakeholders, contribute to internationalization and market expansion, and drive the creation of cohesive, data-driven media ecosystems across CH, DE, AT, IT, FR, NL, and UK.

Available to hire

I’m Florence Huonder, a marketing leader with over 10 years of experience in global media, digital marketing, and e-commerce management. I translate brand and marketing strategies into scalable media and channel setups, and I help lead international markets from planning to execution with a collaborative, results-driven approach.

I establish clear standards for performance management, budget governance, tracking and analytics, and I build and scale structured processes for performance marketing and analytics. I also lead external agencies and internal stakeholders, contribute to internationalization and market expansion, and drive the creation of cohesive, data-driven media ecosystems across CH, DE, AT, IT, FR, NL, and UK.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

DaVinci Resolve Studio

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

German

Fluent

English

Advanced

French

Intermediate

Work Experience

Global Head of Marketing Channel & Media Planning at Planted Foods AG, Kemptthal

November 1, 2024 - Present

Verantwortlich für die globale Media- und Channel-Strategie, Budgetsteuerung, Forecasting und Governance. Leitung des globalen Kampagnen- und Projektmanagements über alle Märkte hinweg, Priorisierung, Timelines und Rollouts. Aufbau und Skalierung strukturierter Prozesse für Performance Marketing, Analytics und Reporting; Führung des Digital Excellence Teams; Etablierung von Standards für Tracking, UTMs und Performance-Optimierung. Operative Umsetzung in der Schweiz sowie Expansion nach DE, AT, IT, FR, NL, UK; Aufbau des gesamten E-Commerce- und Digital-Marketing-Setups in der Start-up-Phase; Einführung eines Inhousing-Modells inkl. DSP-Setup und Kampagnensteuerung.

Lead E-Commerce & Digital Marketing at Planted Foods AG, Kemptthal

August 1, 2022 - October 1, 2024

Leitung der globalen E-Commerce- und Digital-Marketing-Aktivitäten; Definition von Tools, Tracking und Kampagnen-Frameworks; Aufbau einer skalierbaren E-Commerce- und Digital-Marketing-Architektur; Expansion auf zusätzliche Märkte.

E-Commerce & Digital Marketing Manager In at Planted Foods AG, Kemptthal

February 1, 2021 - July 1, 2022

Gesamtverantwortung für E-Commerce- und Digital-Marketing-Strategie, Performance-Monitoring, Budgetsteuerung und Markt-Expansion.

Online Marketing Manager at Magazine zum Globus AG, Zürich

March 1, 2019 - November 1, 2020

Online- und Digital-Marketing-Verantwortung, Traffic- und Umsatztreiber durch kanalübergreifende Kampagnen; enge Zusammenarbeit mit cross-funktionalen Teams.

Senior E-Commerce Managerin: SEA, Display/Video & Paid Social at Tchibo Schweiz AG, Wallisellen

December 1, 2017 - February 1, 2019

Leitung von SEA, Display/Video und Paid Social Programmen; Budgetverantwortung, Optimierung und bereichsübergreifende Abstimmung.

E‑Commerce Managerin: Display/Video & E‑Mail Marketing at Tchibo Schweiz AG

February 1, 2017 - November 1, 2017

Managed display/video campaigns and email marketing to drive online sales; optimized creatives, targeting and performance.

E‑Commerce Specialist: Onsite‑Management, SEO & Affiliates at Tchibo Schweiz AG

July 1, 2015 - January 1, 2017

Handled onsite management, search engine optimization and affiliate marketing to improve traffic and conversions.