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Florence Huonder

Available to hire

I'm Florence Huonder, a marketing leader with over 10 years of experience in global media, digital marketing, and e-commerce management.

About

I’m Florence Huonder, a marketing leader with over 10 years of experience in global media, digital marketing, and e-commerce management. I translate brand and marketing strategies into scalable media and channel setups, and I help lead international markets from planning to execution with a collaborative, results-driven approach.

I establish clear standards for performance management, budget governance, tracking and analytics, and I build and scale structured processes for performance marketing and analytics. I also lead external agencies and internal stakeholders, contribute to internationalization and market expansion, and drive the creation of cohesive, data-driven media ecosystems across CH, DE, AT, IT, FR, NL, and UK.

  • 10 years' experience
  • Joined March 2026

Languages

  • GermanFluent
  • EnglishAdvanced
  • FrenchIntermediate

Industry experience

  • Media & Entertainment
  • Software & Internet
  • Retail
  • Consumer Goods
  • Professional Services

More experts in Zurich, Switzerland

Work experience· 7 roles

Global Head of Marketing Channel & Media Planning · Planted Foods AG, KemptthalNov 2024 – Present · 2 yrs 1 mo

Verantwortlich für die globale Media- und Channel-Strategie, Budgetsteuerung, Forecasting und Governance. Leitung des globalen Kampagnen- und Projektmanagements über alle Märkte hinweg, Priorisierung, Timelines und Rollouts. Aufbau und Skalierung strukturierter Prozesse für Performance Marketing, Analytics und Reporting; Führung des Digital Excellence Teams; Etablierung von Standards für Tracking, UTMs und Performance-Optimierung. Operative Umsetzung in der Schweiz sowie Expansion nach DE, AT, IT, FR, NL, UK; Aufbau des gesamten E-Commerce- und Digital-Marketing-Setups in der Start-up-Phase; Einführung eines Inhousing-Modells inkl. DSP-Setup und Kampagnensteuerung.

Lead E-Commerce & Digital Marketing · Planted Foods AG, KemptthalAug 2022 – Oct 2024 · 2 yrs 3 mos

Leitung der globalen E-Commerce- und Digital-Marketing-Aktivitäten; Definition von Tools, Tracking und Kampagnen-Frameworks; Aufbau einer skalierbaren E-Commerce- und Digital-Marketing-Architektur; Expansion auf zusätzliche Märkte.

E-Commerce & Digital Marketing Manager In · Planted Foods AG, KemptthalFeb 2021 – Jul 2022 · 1 yr 6 mos

Gesamtverantwortung für E-Commerce- und Digital-Marketing-Strategie, Performance-Monitoring, Budgetsteuerung und Markt-Expansion.

Online Marketing Manager · Magazine zum Globus AG, ZürichMar 2019 – Nov 2020 · 1 yr 9 mos
Senior E-Commerce Managerin: SEA, Display/Video & Paid Social · Tchibo Schweiz AG, WallisellenDec 2017 – Feb 2019 · 1 yr 3 mos
E‑Commerce Managerin: Display/Video & E‑Mail Marketing · Tchibo Schweiz AGFeb 2017 – Nov 2017 · 10 mos
E‑Commerce Specialist: Onsite‑Management, SEO & Affiliates · Tchibo Schweiz AGJul 2015 – Jan 2017 · 1 yr 7 mos

Education

Certificate of Advanced Studies in Online Shop & Sales Management · HSLU Hochschule Luzern2016 – 2017
Bachelor of Science in Business Administration - Major: General Management · ZHAW School of Management and Law2010 – 2013

Certifications and awards

Certificate of Advanced Studies in Online Shop & Sales Management2016 – 2017
Bachelor of Science in Business Administration, Major: General Management2010 – 2013

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