PR & Celebrities Associate at FENDI

Built strong partnerships with celebrities, agents and stylists to strengthen the brand’s presence in the luxury market; supervised interviews and editorials on a worldwide scale; coordinated talent selection for brand events such as fashion shows and red-carpet appearances; managed product placements to boost brand visibility; worked with the legal team on celebrities’ contracts and handled the PR budget; organized fashion events ensuring flawless experiences and alignment with brand goals; led internal communications and coordinated regional teams to ensure global campaign alignment and oversaw the global press review.

Client Advisor at SAINT LAURENT

Achieved sales targets by focusing on personalized client experiences, up-selling, and cross-selling across key product categories; built long-lasting client relationships, enhancing brand loyalty and retention.

Client Advisor & Visual Merchandiser at LOUIS VUITTON

Supported Visual Merchandising initiatives, ensuring in-store displays reflected brand identity; participated in exclusive store events and one-on-one appointments to strengthen client relationships.

Communication Intern at CANAL+

Managed website updates, newsletters, and social media content, contributing to increased audience engagement; organized premieres and special events, collaborating with press agencies to secure sponsorships.

Micro Influencer at PR Fact, Lausanne & Brand Affairs, Zurich

Created digital content for various brands, leading to enhanced social media engagement and brand visibility.