As the lead graphic designer for Cadolin, I was responsible for creating all visual content and maintaining a consistent brand identity across the platform. My work included:

Website Graphics: Designed custom graphics, banners, icons, and UI elements to enhance the website’s user experience and ensure visual appeal.

Branding and Identity: Developed and refined the brand’s visual style, including logo design, color schemes, typography, and other brand assets, to maintain a cohesive look across all digital platforms.

Marketing Materials: Created engaging graphics for online marketing campaigns, including social media visuals, email templates, and promotional banners to drive user engagement and conversion.

Illustrations and Infographics: Produced original illustrations and infographics to support content and communicate complex information visually.

Collaborative Projects: Worked closely with the web development team to ensure that all graphic elements were optimized for web use, responsive, and aligned with the latest design trends.

Content Updates and Maintenance: Regularly updated and refreshed the website’s visual content to keep it modern, relevant, and in line with evolving brand strategies.

Through this role, I contributed to enhancing the website’s visual presence and user experience, driving higher engagement and helping the brand stand out in a competitive market.