I build brands through smart, compelling design. From identity and illustration to packaging and environments, I turn ideas into visual stories that connect with people and move businesses forward. I work strategically, collaborate easily, and stay focused on creating work that resonates.…

FM Creative

I build brands through smart, compelling design. From identity and illustration to packaging and environments, I turn ideas into visual stories that connect with people and move businesses forward. I work strategically, collaborate easily, and stay focused on creating work that resonates.…

Available to hire

I build brands through smart, compelling design. From identity and illustration to packaging and environments, I turn ideas into visual stories that connect with people and move businesses forward. I work strategically, collaborate easily, and stay focused on creating work that resonates.

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Language

English
Fluent
Spanish; Castilian
Fluent

Work Experience

Design Manager at Kimberly Clark
October 30, 2021 - January 30, 2025
Transforming brand experiences through creative leadership and strategic collaboration. At Kimberly-Clark, I led design strategy for Pull-Ups, Goodnites, and Huggies—driving 30% share growth through 25+ product launches, a $3M+ design budget, and end-to-end brand execution across CPG, digital, and campaign platforms in partnership with Disney, agencies, and brand teams.
Creative Director at Newell Brands
June 1, 2014 - November 1, 2021
Led high-performing creative teams and strategic design for global brands. At Newell Brands, I drove 25% share growth for the First Alert portfolio by launching 30+ integrated campaigns annually—boosting engagement by 40% and cutting design costs by 15%. I co-managed a $3M+ budget, led a 5-designer team, and partnered with 10+ agencies to deliver design excellence across CPG, digital, e-commerce, and full-funnel marketing.
Senior Graphic Artist at Graphic Packaging International
July 1, 2014 - November 30, 2014
Led creative team and delivered innovative CPG solutions for global food and beverage brands. At Graphic Packaging International, I guided design strategy for clients like Kraft, Nestlé, and PepsiCo—turning insights into impactful packaging and merchandising concepts. I developed 3D visuals and client pitch decks that brought ideas to life and drove strategic value.
Senior Graphic Designer at Discmasters
May 2, 2004 - February 11, 2010
Designed high-impact visuals for the music and film entertainment industry. At Discmasters, I created 200+ album covers, packaging, and brand systems—driving audience growth through strategic marketing design. I thrived in a fast-paced, agency-style environment, delivering quality work under tight deadlines and shifting priorities.
Creative Director | Freelance at FM Creative
January 31, 2025 - Present
Creating breakthrough design across diverse industries. I craft innovative solutions for sectors including tech, fashion, CPG, hospitality, and healthcare—translating business goals into compelling creative. From brand and packaging to UI/UX and motion, I lead with strategy, insights, and clear storytelling to deliver impactful, multi-disciplinary design.

Education

Bachelor of Fine Arts at Northern Illinois University
September 1, 1999 - December 14, 2003

Qualifications

Adobe Certified
August 1, 2019 - August 5, 2025

Industry Experience

Manufacturing, Retail, Media & Entertainment, Consumer Goods, Financial Services, Healthcare, Non-Profit Organization, Professional Services