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I am a results-driven WordPress Developer & SEO Specialist with over three years’ experience optimizing websites and driving measurable growth for Australian clients—particularly in the NDIS, aged care, allied health, and community services sectors. I specialize in technical and local SEO, keyword research, on-page optimization, GA4 analytics, and conversion optimization, leveraging WordPress, ACF, Elementor, Divi, WooCommerce, and marketing automation tools (HubSpot, GoHighLevel, Brevo). I focus on UX and performance tuning to improve site speed, Core Web Vitals, and lead generation, collaborating with designers and marketing teams to deliver consistent organic growth.…I am a results-driven WordPress Developer & SEO Specialist with over three years’ experience optimizing websites and driving measurable growth for Australian clients—particularly in the NDIS, aged care, allied health, and community services sectors. I specialize in technical and local SEO, keyword research, on-page optimization, GA4 analytics, and conversion optimization, leveraging WordPress, ACF, Elementor, Divi, WooCommerce, and marketing automation tools (HubSpot, GoHighLevel, Brevo). I focus on UX and performance tuning to improve site speed, Core Web Vitals, and lead generation, collaborating with designers and marketing teams to deliver consistent organic growth.

Frederick Reyes

Web Designer, Front-End Developer, SEO Expert, +2

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I am a results-driven WordPress Developer & SEO Specialist with over three years’ experience optimizing websites and driving measurable growth for Australian clients—particularly in the NDIS, aged care, allied health, and community services sectors. I specialize in technical and local SEO, keyword research, on-page optimization, GA4 analytics, and conversion optimization, leveraging WordPress, ACF, Elementor, Divi, WooCommerce, and marketing automation tools (HubSpot, GoHighLevel, Brevo). I focus on UX and performance tuning to improve site speed, Core Web Vitals, and lead generation, collaborating with designers and marketing teams to deliver consistent organic growth.…I am a results-driven WordPress Developer & SEO Specialist with over three years’ experience optimizing websites and driving measurable growth for Australian clients—particularly in the NDIS, aged care, allied health, and community services sectors. I specialize in technical and local SEO, keyword research, on-page optimization, GA4 analytics, and conversion optimization, leveraging WordPress, ACF, Elementor, Divi, WooCommerce, and marketing automation tools (HubSpot, GoHighLevel, Brevo). I focus on UX and performance tuning to improve site speed, Core Web Vitals, and lead generation, collaborating with designers and marketing teams to deliver consistent organic growth.

Available to hire

I am a results-driven WordPress Developer & SEO Specialist with over three years’ experience optimizing websites and driving measurable growth for Australian clients—particularly in the NDIS, aged care, allied health, and community services sectors.

I specialize in technical and local SEO, keyword research, on-page optimization, GA4 analytics, and conversion optimization, leveraging WordPress, ACF, Elementor, Divi, WooCommerce, and marketing automation tools (HubSpot, GoHighLevel, Brevo). I focus on UX and performance tuning to improve site speed, Core Web Vitals, and lead generation, collaborating with designers and marketing teams to deliver consistent organic growth.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Work Experience

Freelance Graphic Designer | WordPress Developer at Self-employed

June 1, 2012 - Present

Built and maintained WordPress websites for clients in the NDIS, allied health, and service sectors. Implemented structured content using ACF and custom post types. Improved keyword rankings and organic leads through technical SEO and site optimization. Enhanced site speed and Core Web Vitals through caching and performance refinements. Managed updates, backups, security, and ongoing troubleshooting. Reduced page load times and improved performance scores across multiple sites. Supported lead generation improvements through UX and SEO refinements.

WordPress Developer & Web Site Manager at Department of Information and Communications Technology

November 1, 2021 - May 31, 2022

Implemented structured content using ACF and custom post types; maintained the Department’s WordPress websites; led site updates, security, and performance improvements.

Digital Media & Website Manager | Virtual Assistant at HBBA Accounting

August 1, 2023 - November 30, 2023

Managed and maintained the company’s WordPress website; updated product listings; improved layout structure and user experience; collaborated with marketing to support online presence.

WordPress Developer & Website Manager at McAsia Food Trade Corp.

February 1, 2023 - March 31, 2024

Managed and updated website content; developed WordPress solutions; coordinated product listings and SEO enhancements to support online sales.

Installation Technician at Hi-AutoOnline Helper

May 1, 2022 - January 31, 2023

Developed dynamic WordPress websites using Elementor; focused on seamless design integration and plugin setup; supported deployment and troubleshooting.

WordPress Developer & Website Manager at SocialCode Digital Marketing Agency

March 1, 2024 - July 31, 2024

Built and maintained WordPress websites, updated product listings, and improved site layout and user experience; coordinated with design and marketing teams to meet campaign goals.

Website Manager at Australia & Youth Legal Service

November 1, 2024 - Present

Built and maintained WordPress websites for clients in the NDIS, allied health, and service sectors. Implemented structured content using ACF and custom post types. Improved keyword ranking and organic leads through technical SEO and site optimization. Enhanced site speed and Core Web Vitals through caching and performance refinements. Managed updates, backups, security, and ongoing troubleshooting. Reduced page load times and improved performance scores across multi-sites. Supported lead generation improvements through UX and SEO refinements.

Freelance Graphic Designer & WordPress Developer at Self-Employed / Freelance

June 1, 2012 - Present

Provided dedicated virtual support to field engineers, streamlined communication, and facilitated seamless project coordination. Implemented proactive problem-solving strategies, addressing technical issues swiftly to ensure uninterrupted workflow for field operations.

Installation Technician at Hi-Auto Online Helper

May 1, 2022 - January 1, 2023

Developed dynamic and responsive WordPress websites using Elementor, focusing on seamless design integration and enhanced functionality. Supported plugin and theme integration, contributing to a seamless user experience and robust website functionality.

WordPress Developer at Department of Information and Communications Technology

November 1, 2021 - May 31, 2022

WordPress Developer. Automated email campaigns and follow-ups through Brevo, improving open and response rates by 40%.

Website Manager / Virtual Assistant at HBB Accounting Digital Media & Website

August 1, 2023 - November 30, 2023

Managed and maintained the company’s WordPress website; updated product listings and content regularly; improved layout and user experience; integrated e-commerce tooling; troubleshot issues to ensure smooth operation.