Frederick Reyes

Available to hire

I am a results-driven WordPress Developer & SEO Specialist with over three years’ experience optimizing websites and driving measurable growth for Australian clients—particularly in the NDIS, aged care, allied health,…

About

I am a results-driven WordPress Developer & SEO Specialist with over three years’ experience optimizing websites and driving measurable growth for Australian clients—particularly in the NDIS, aged care, allied health, and community services sectors.

I specialize in technical and local SEO, keyword research, on-page optimization, GA4 analytics, and conversion optimization, leveraging WordPress, ACF, Elementor, Divi, WooCommerce, and marketing automation tools (HubSpot, GoHighLevel, Brevo). I focus on UX and performance tuning to improve site speed, Core Web Vitals, and lead generation, collaborating with designers and marketing teams to deliver consistent organic growth.

  • 14 years' experience
  • Joined April 2026

Industry experience

  • Healthcare
  • Professional Services
  • Government
  • Software & Internet
  • Media & Entertainment
  • Non-Profit Organization

More experts in General Trias, Philippines

Work experience· 11 roles

Website Manager · Australia & Youth Legal ServiceNov 2024 – Present · 2 yrs 1 mo

Built and maintained WordPress websites for clients in the NDIS, allied health, and service sectors. Implemented structured content using ACF and custom post types. Improved keyword ranking and organic leads through technical SEO and site optimization. Enhanced site speed and Core Web Vitals through caching and performance refinements. Managed updates, backups, security, and ongoing troubleshooting. Reduced page load times and improved performance scores across multi-sites. Supported lead generation improvements through UX and SEO refinements.

WordPress Developer & Website Manager · SocialCode Digital Marketing AgencyMar 2024 – Jul 2024 · 5 mos

Built and maintained WordPress websites, updated product listings, and improved site layout and user experience; coordinated with design and marketing teams to meet campaign goals.

Website Manager / Virtual Assistant · HBB Accounting Digital Media & WebsiteAug 2023 – Nov 2023 · 4 mos

Managed and maintained the company’s WordPress website; updated product listings and content regularly; improved layout and user experience; integrated e-commerce tooling; troubleshot issues to ensure smooth operation.

Digital Media & Website Manager | Virtual Assistant · HBBA AccountingAug 2023 – Nov 2023 · 4 mos
WordPress Developer & Website Manager · McAsia Food Trade Corp.Feb 2023 – Mar 2024 · 1 yr 2 mos
Installation Technician · Hi-Auto Online HelperMay 2022 – Jan 2023 · 9 mos
Installation Technician · Hi-AutoOnline HelperMay 2022 – Jan 2023 · 9 mos
WordPress Developer · Department of Information and Communications TechnologyNov 2021 – May 2022 · 7 mos

Education

Front-End Development Bootcamp · CodeGo2022
Graphic Designing Workshop - Batch 16 · Designerio Studios2023

Certifications and awards

Front-End Development Bootcamp2030 – 2026
Graphic Designing Workshop - Batch 162030 – 2026

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