Available to hire
Hi! I’m Callum Benfell, a passionate designer based in Sydney. I’ve had the opportunity to work with an array of organisations and clients, creating engaging and effective designs across print, digital and environmental platforms. I enjoy storytelling through design and take pride in developing distinctive brand identities and marketing strategies.
With experience ranging from social media management to VR experience design, I bring creativity, discipline and an eagerness to solve problems in every project I tackle. I look forward to connecting and creating inspiring work together!
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Work Experience
Social Media Manager, Assistant Editor at Policy NZ
January 1, 2023 - December 31, 2023Conducted research and wrote copy for an accessible, jargon-free online database of political party policies for the 2023 NZ general election. Managed social media channels, designing engaging content that resulted in a 32% increase in followers, 258% more impressions per month, and a 45% boost in audience reach during the campaign period.
Junior Designer at Method Recycling
January 1, 2023 - April 27, 2024Led the creation and implementation of a new style guide across brand touchpoints. This included redesigning the website homepage, refreshing key sales and marketing collateral, and contributing to a full redesign of the signage product range.
Design Intern at Wonderlab NZ
January 1, 2022 - December 31, 2023Led development of an interactive VR experience promoting Wellington for tourists. Supported print, digital, motion, and environmental projects for various clients, primarily central and local government.
Illustrator, Journalist at Hello Wellington
January 1, 2021 - December 31, 2022Researched, interviewed, wrote, and illustrated articles for a South Wellington community newspaper.
Head of Communications at Election campaign
January 1, 2020 - December 31, 2020Created and distributed promotional material for a general election campaign in Wellington Central (2020). Developed and maintained a social media campaign that helped run the most successful independent campaign in 50 years.
Graphic Designer at Freelance
January 1, 2018 - April 27, 2024Worked with various organizations to create print, digital, and environmental designs. Helped develop brand, marketing, and social media strategies.
Education
Bachelor of Design Innovation at Victoria University of Wellington
January 1, 2020 - December 31, 2024Bachelor of Commerce at Victoria University of Wellington
January 1, 2020 - December 31, 2024Qualifications
Tu Tagata Wellington Design Competition winner
January 1, 2020 - December 31, 2020NCEA Levels 1, 2, 3 with Excellence Endorsement
January 1, 2017 - December 31, 2019NZ Scholarships in English and Classical Studies
January 1, 2019 - December 31, 2019Industry Experience
Media & Entertainment, Government, Non-Profit Organization, Education, Consumer Goods
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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