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Hi, I’m Niamh , a Marketing and Project Management professional with 9+ years of experience leading marketing, communications, and digital transformation initiatives across pharmacy, retail, and FMCG. I excel at end-to-end project delivery, stakeholder engagement, and turning strategic marketing into measurable results. I’m open to opportunities that blend marketing and project management or roles that broaden my scope into business operations, communications, or digital transformation. From rebrands to e-commerce launches and national campaigns, I’ve helped teams boost visibility, engagement, and revenue. Highlights include delivering a full 12-week IPA rebrand, launching industry podcasts, and leading multi-brand website deployments while coordinating cross-functional stakeholders and partnerships.…Hi, I’m Niamh , a Marketing and Project Management professional with 9+ years of experience leading marketing, communications, and digital transformation initiatives across pharmacy, retail, and FMCG. I excel at end-to-end project delivery, stakeholder engagement, and turning strategic marketing into measurable results. I’m open to opportunities that blend marketing and project management or roles that broaden my scope into business operations, communications, or digital transformation. From rebrands to e-commerce launches and national campaigns, I’ve helped teams boost visibility, engagement, and revenue. Highlights include delivering a full 12-week IPA rebrand, launching industry podcasts, and leading multi-brand website deployments while coordinating cross-functional stakeholders and partnerships.

Niamh Foley

Project Manager, Marketing Strategist, Digital Marketer, +4

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Hi, I’m Niamh , a Marketing and Project Management professional with 9+ years of experience leading marketing, communications, and digital transformation initiatives across pharmacy, retail, and FMCG. I excel at end-to-end project delivery, stakeholder engagement, and turning strategic marketing into measurable results. I’m open to opportunities that blend marketing and project management or roles that broaden my scope into business operations, communications, or digital transformation. From rebrands to e-commerce launches and national campaigns, I’ve helped teams boost visibility, engagement, and revenue. Highlights include delivering a full 12-week IPA rebrand, launching industry podcasts, and leading multi-brand website deployments while coordinating cross-functional stakeholders and partnerships.…Hi, I’m Niamh , a Marketing and Project Management professional with 9+ years of experience leading marketing, communications, and digital transformation initiatives across pharmacy, retail, and FMCG. I excel at end-to-end project delivery, stakeholder engagement, and turning strategic marketing into measurable results. I’m open to opportunities that blend marketing and project management or roles that broaden my scope into business operations, communications, or digital transformation. From rebrands to e-commerce launches and national campaigns, I’ve helped teams boost visibility, engagement, and revenue. Highlights include delivering a full 12-week IPA rebrand, launching industry podcasts, and leading multi-brand website deployments while coordinating cross-functional stakeholders and partnerships.

Available to hire

Hi, I’m Niamh , a Marketing and Project Management professional with 9+ years of experience leading marketing, communications, and digital transformation initiatives across pharmacy, retail, and FMCG. I excel at end-to-end project delivery, stakeholder engagement, and turning strategic marketing into measurable results. I’m open to opportunities that blend marketing and project management or roles that broaden my scope into business operations, communications, or digital transformation.

From rebrands to e-commerce launches and national campaigns, I’ve helped teams boost visibility, engagement, and revenue. Highlights include delivering a full 12-week IPA rebrand, launching industry podcasts, and leading multi-brand website deployments while coordinating cross-functional stakeholders and partnerships.

Skills

Experience Level

Copywriting

Expert

Web Design

Expert

Language

English

Fluent

Work Experience

Marketing Communications Manager at Independent Pharmacies of Australia Group

March 1, 2024 - November 25, 2025

Lead marketing communications, brand visibility, B2B engagement, and partnerships across multiple channels. Manage website development and marketing assets, coordinate events, and oversee collaborations with industry partners. Develop and execute digital and content strategies to drive leads and support business growth while monitoring budgets and performance reporting.

Digital Marketing Manager at The Platform Alliance Group

March 1, 2024 - March 1, 2024

Directed rebranding from Pharmacy Platform to The Platform Alliance Group and led the development of a new multi-brand website. Managed B2B digital marketing, industry communications, and events; launched PAGCAST to boost industry engagement; oversaw Locumate marketing and social/digital campaigns across US/UK markets.

Digital Marketing Manager at Pharmacy Platform

July 1, 2022 - July 1, 2022

Led digital transformation and website development for multiple pharmacy brands, including the rebrand of Pharmacy Catalyst into Pharmacy Platform. Directed merger integration, digital advertising, and e-commerce initiatives, coordinating cross-functional teams and external partners.

Marketing Account Manager at instigo

January 1, 2021 - January 1, 2021

Managed multi-channel campaigns for top-tier pharmacies, driving 20-30% year-on-year income growth. Led digital transformation efforts, introduced social media calendars and EDMs, and delivered webinars and training to upskill pharmacy teams.

Digital Marketing Specialist (Temp contract) at Sheridan Australasia

March 1, 2019 - March 1, 2019

Supported e-commerce operations and digital marketing campaigns, managed paid advertising, optimized SEO/CRO, and collaborated with agencies to improve performance. Delivered weekly campaign performance reports with actionable recommendations.

Senior Marketing Executive at O’Brien's Wine, Beer & Spirit

October 1, 2018 - October 1, 2018

Led national campaigns for 34 stores across digital and print channels, managed e-commerce content, SEO/SEM, and digital advertising. Coordinated major events and partnered with agencies and internal teams on launches, refits, and performance evaluations.