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Hi, I’m Franca Cumbo — a marketing leader and paid media specialist with 20+ years across global agencies and e-commerce brands. I help brands grow through high-impact strategy, performance-led creative, and Meta + Google Ads. I’m hands-on from planning to optimisation, with clear reporting that turns data into prioritised actions. My style is collaborative and high-integrity: I care deeply about the work and the people behind it. You’ll get ownership, honest recommendations and marketing that aims for sustainable results and a positive impact.…Hi, I’m Franca Cumbo — a marketing leader and paid media specialist with 20+ years across global agencies and e-commerce brands. I help brands grow through high-impact strategy, performance-led creative, and Meta + Google Ads. I’m hands-on from planning to optimisation, with clear reporting that turns data into prioritised actions. My style is collaborative and high-integrity: I care deeply about the work and the people behind it. You’ll get ownership, honest recommendations and marketing that aims for sustainable results and a positive impact.

Franca Cumbo

Fractional CMO, Marketing Strategist, Performance Marketer, +2

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Hi, I’m Franca Cumbo — a marketing leader and paid media specialist with 20+ years across global agencies and e-commerce brands. I help brands grow through high-impact strategy, performance-led creative, and Meta + Google Ads. I’m hands-on from planning to optimisation, with clear reporting that turns data into prioritised actions. My style is collaborative and high-integrity: I care deeply about the work and the people behind it. You’ll get ownership, honest recommendations and marketing that aims for sustainable results and a positive impact.…Hi, I’m Franca Cumbo — a marketing leader and paid media specialist with 20+ years across global agencies and e-commerce brands. I help brands grow through high-impact strategy, performance-led creative, and Meta + Google Ads. I’m hands-on from planning to optimisation, with clear reporting that turns data into prioritised actions. My style is collaborative and high-integrity: I care deeply about the work and the people behind it. You’ll get ownership, honest recommendations and marketing that aims for sustainable results and a positive impact.

Available to hire

Hi, I’m Franca Cumbo — a marketing leader and paid media specialist with 20+ years across global agencies and e-commerce brands.

I help brands grow through high-impact strategy, performance-led creative, and Meta + Google Ads. I’m hands-on from planning to optimisation, with clear reporting that turns data into prioritised actions.

My style is collaborative and high-integrity: I care deeply about the work and the people behind it. You’ll get ownership, honest recommendations and marketing that aims for sustainable results and a positive impact.

Skills

Experience Level

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Italian

Intermediate

Dutch

Beginner

Work Experience

Fractional CMO & Paid Media Strategist (Founder) at Lions tar Social

September 1, 2018 - Present

Lead paid media strategy and execution across Meta and Google Ads for ambitious e-commerce brands. Set growth priorities with founders, build testing roadmaps, and translate performance data into prioritised next actions. Partner with CRO, email/CRM and organic specialists to strengthen acquisition and retention.

Client Director at Blast Radius

March 1, 2009 - April 1, 2010

Led business development and supported growth of the European HQ from 10+ employees to 90+. Helped win new clients including Philips, P&G and Beiersdorf (Nivea); delivered digital campaigns and toolkits.

Account Leadership (Senior Account Manager to Account Director) at AKQA

September 1, 2000 - March 1, 2008

Led large-scale digital programs for global clients including Microsoft, Xbox, Gap, Coca-Cola and Target. Managed cross-disciplinary teams and delivery across web, online advertising, mobile and integrated campaigns.