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Hello, I’m Francesca, a marketing professional with over ten years of experience building and managing client relationships. I translate business objectives into campaign strategies across paid media, organic social, CRM and web, delivering value and measurable ROI for clients. I specialise in Employer Branding and Recruitment Marketing, building out and implementing strategies across all touch points in the candidate journey to help clients meet their hiring goals and build reputation as an employer of choice.…Hello, I’m Francesca, a marketing professional with over ten years of experience building and managing client relationships. I translate business objectives into campaign strategies across paid media, organic social, CRM and web, delivering value and measurable ROI for clients. I specialise in Employer Branding and Recruitment Marketing, building out and implementing strategies across all touch points in the candidate journey to help clients meet their hiring goals and build reputation as an employer of choice.

Francesca Baker

Brand Strategist, Marketing Strategist, Content Producer, +2

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Hello, I’m Francesca, a marketing professional with over ten years of experience building and managing client relationships. I translate business objectives into campaign strategies across paid media, organic social, CRM and web, delivering value and measurable ROI for clients. I specialise in Employer Branding and Recruitment Marketing, building out and implementing strategies across all touch points in the candidate journey to help clients meet their hiring goals and build reputation as an employer of choice.…Hello, I’m Francesca, a marketing professional with over ten years of experience building and managing client relationships. I translate business objectives into campaign strategies across paid media, organic social, CRM and web, delivering value and measurable ROI for clients. I specialise in Employer Branding and Recruitment Marketing, building out and implementing strategies across all touch points in the candidate journey to help clients meet their hiring goals and build reputation as an employer of choice.

Available to hire

Hello, I’m Francesca, a marketing professional with over ten years of experience building and managing client relationships. I translate business objectives into campaign strategies across paid media, organic social, CRM and web, delivering value and measurable ROI for clients.

I specialise in Employer Branding and Recruitment Marketing, building out and implementing strategies across all touch points in the candidate journey to help clients meet their hiring goals and build reputation as an employer of choice.

Skills

Branding

Google Ads

Experience Level

Branding

Expert

Google Ads

Intermediate

Language

French

Intermediate

Work Experience

Senior Client Relationship Manager at AMS

January 1, 2025 - Present

Lead and nurture key client relationships, translating objectives into campaign strategies across employer brand attraction, paid media, organic social, CRM and web; collaborate with creative teams to ensure content and messaging align with strategy and brand; monitor effectiveness of media and content strategies; apply performance metrics to achieve KPIs and demonstrate ROI; identify opportunities across accounts to drive revenue growth.

Client Relationship Manager at AMS

July 1, 2022 - December 31, 2024

Manage and foster strong client relationships; develop and implement Employer Brand attraction strategies across paid media, organic social, CRM and web in line with client objectives; build out content strategies and coordinate with creative teams to ensure alignment with strategy and brand; monitor campaign performance and optimize content and media tactics; use metrics to demonstrate ROI and identify growth opportunities within accounts.

Video Specialist at Google (GTech)

January 1, 2021 - December 31, 2022

Consult on campaign strategy, optimization and reporting as an SME for YouTube Ads across Turkey & the Middle East; collaborate with Sales to build solutions that align YouTube activity with client business goals; provide insights and recommendations on campaign performance; proactively identify opportunities to build business pipeline and achieve quarterly OKRs and revenue targets.

Senior Account Manager at Atomic

January 1, 2019 - December 31, 2021

Work with clients to deliver effective, strategic employer branding campaigns; conduct market research and translate insights into marketing strategies and EVPs; brief creative teams overseeing content production; define KPIs and metrics aligned with client objectives.

Producer/Project Manager at Red Square Media

January 1, 2015 - December 31, 2018

Manage multiple video marketing projects; liaise with clients to deliver video content aligned with campaign objectives; manage studio resources and production schedules; create production and post-production schedules; coordinate productions, actors, locations and crew; oversee and QA projects to ensure on-time delivery.