Francesca Bonis

Paid Social Client Lead with knowledge and understanding of paid media, marketplace, trends, and customer behaviors. Experienced in analyzing performance to shape paid social strategy, identify growth opportunities, and ensure campaign deliver against business objectives.
Proven ability to work in fast-paced environments and to multi-task. I speak fluently two languages, Italian and English.

Over the past years, I have been working across international markets, supporting brands in building and scaling their paid social strategies, with a strong focus on delivering sustainable growth and meaningful business outcomes.
In particular, I bring 5 years of hands-on experience activating and scaling campaigns on Meta, TikTok, Pinterest, LinkedIn & Snapchat, developing a deep understanding of the platforms, their format, and the role they play within a broader media mix.
Through my experience on the agency side, I have had the opportunity to work closely with a large variety of clients, understanding how they approach investment decisions, what drives them to scale budgets, and what they need from a platform to see long-term value.
I believe my experience managing client accounts and developing strong strategies to grow their revenues makes me an excellent fit for a freelancer position.