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I’m Francesca De Smet, a creative designer specialising in custom digital design solutions that help businesses stand out. I combine illustration, content creation, and web design with an organised, detail-oriented approach. I’ve worked across communications, media studies, and freelance creative roles—building websites and visual assets, supporting marketing and promo strategies, and collaborating with clients internationally to create unique, meaningful projects.…I’m Francesca De Smet, a creative designer specialising in custom digital design solutions that help businesses stand out. I combine illustration, content creation, and web design with an organised, detail-oriented approach. I’ve worked across communications, media studies, and freelance creative roles—building websites and visual assets, supporting marketing and promo strategies, and collaborating with clients internationally to create unique, meaningful projects.

Francesca De Smet

Graphic Designer, Web Designer, Illustrator, +5

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I’m Francesca De Smet, a creative designer specialising in custom digital design solutions that help businesses stand out. I combine illustration, content creation, and web design with an organised, detail-oriented approach. I’ve worked across communications, media studies, and freelance creative roles—building websites and visual assets, supporting marketing and promo strategies, and collaborating with clients internationally to create unique, meaningful projects.…I’m Francesca De Smet, a creative designer specialising in custom digital design solutions that help businesses stand out. I combine illustration, content creation, and web design with an organised, detail-oriented approach. I’ve worked across communications, media studies, and freelance creative roles—building websites and visual assets, supporting marketing and promo strategies, and collaborating with clients internationally to create unique, meaningful projects.

Available to hire

I’m Francesca De Smet, a creative designer specialising in custom digital design solutions that help businesses stand out. I combine illustration, content creation, and web design with an organised, detail-oriented approach.

I’ve worked across communications, media studies, and freelance creative roles—building websites and visual assets, supporting marketing and promo strategies, and collaborating with clients internationally to create unique, meaningful projects.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

Dutch

Fluent

English

Fluent

Italian

Fluent

Work Experience

CEO at Inove S.R.L.

August 1, 2022 - August 31, 2025

Manage yacht charters and private events, including digital presence and promotional activities for Amato. Design graphic materials and a website to attract suitable clientele.

CEO (Yacht charters and private events) at Inove S.R.L.

August 1, 2022 - August 1, 2025

Manage yacht charters and private events, including digital presence and promotional activities for Amato. Design promotional graphic materials and a website to attract and convert suitable clientele, supporting growth through consistent branding and online marketing.

Freelance Graphic Designer / Founder (Pati Pami Studio) at Pati Pami Studio

July 1, 2022 - Present

Operate as Pati Pami Studio, specialising in custom digital design solutions for unique businesses. Provide web and graphic design, content creation, and marketing strategies tailored to each client’s identity. Current clients include Babeuf (IT), Piña Festival (IT), Gelateria d'Autore (IT), and Sobo (BE).

Freelance Graphic Designer (Pati Pami Studio) at Pati Pami Studio

July 1, 2022 - Present

Operate Pati Pami Studio, delivering custom digital design solutions for unique businesses. Work includes web and graphic design, content creation, and marketing strategies tailored to each client’s identity. Manage client relationships and produce design assets for brands and events, supporting a cohesive online presence and visual communication.

CEO at Vegan by Season

November 1, 2016 - October 31, 2019

Organise supper clubs and cooking classes with 500+ participants from 25+ countries. Create a website with an integrated booking system and manage social media promotion to drive steady audience growth and engagement.

CEO (Supper clubs and cooking classes) at Vegan by Season

November 1, 2016 - October 1, 2019

Organize supper clubs and cooking classes with 500+ participants from 25+ countries. Create and manage a website with an integrated booking system and run social media promotion. Drive steady audience growth and engagement through content and marketing efforts aligned with program offerings.