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Results-driven content and creator growth strategist with 5+ years building brands, scaling audiences, and driving measurable revenue across social media. Recruited 900+ creators and helped deliver 88% YoY GMV growth at RockPorch. Managed full creative and business operations for a personal finance brand with 1M+ TikTok followers, from content direction and brand partnerships to email funnels and paid offerings.…Results-driven content and creator growth strategist with 5+ years building brands, scaling audiences, and driving measurable revenue across social media. Recruited 900+ creators and helped deliver 88% YoY GMV growth at RockPorch. Managed full creative and business operations for a personal finance brand with 1M+ TikTok followers, from content direction and brand partnerships to email funnels and paid offerings.

Francesca Marto

Content Creator, Social Media Manager, Video Editor, +7

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Results-driven content and creator growth strategist with 5+ years building brands, scaling audiences, and driving measurable revenue across social media. Recruited 900+ creators and helped deliver 88% YoY GMV growth at RockPorch. Managed full creative and business operations for a personal finance brand with 1M+ TikTok followers, from content direction and brand partnerships to email funnels and paid offerings.…Results-driven content and creator growth strategist with 5+ years building brands, scaling audiences, and driving measurable revenue across social media. Recruited 900+ creators and helped deliver 88% YoY GMV growth at RockPorch. Managed full creative and business operations for a personal finance brand with 1M+ TikTok followers, from content direction and brand partnerships to email funnels and paid offerings.

Available to hire

Results-driven content and creator growth strategist with 5+ years building brands, scaling audiences, and driving measurable revenue across social media.

Recruited 900+ creators and helped deliver 88% YoY GMV growth at RockPorch. Managed full creative and business operations for a personal finance brand with 1M+
TikTok followers, from content direction and brand partnerships to email funnels and paid offerings.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

DaVinci Resolve Studio

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Creator Manager at Rock Porch

May 1, 2025 - April 16, 2026

Recruited 800+ creators in 11 months across outdoor, travel, fitness, and lifestyle niches; conducted 500+ 1:1 onboarding calls with coaching on storefront optimization, link placement, and revenue-driving tactics; drove GMV growth (Nov 2025 +65% YoY; Mar 2026 trending to +88% YoY); executed lifecycle re-engagement emails during peak periods; identified top performers for brand partnerships including REI.

Content & Digital Marketing Manager at Price Less Tay

February 1, 2023 - February 1, 2025

Orchestrated multi-platform content strategy across Instagram (108K+), YouTube (26K+), TikTok (1M+), blog, podcast, and email; produced educational content on credit optimization and travel rewards that generated measurable affiliate revenue; built and managed 10+ partner affiliate campaigns; engineered email funnels for launches; built community automation with ManyChat and Zapier; created quiz-based lead magnets reducing manual outreach by 80%.

Videographer & Editor at Atlanta Personal Injury Law Group

September 1, 2021 - December 1, 2022

Produced high-quality video content for YouTube, Instagram, LinkedIn, and Facebook; optimized videos for platform-specific best practices; increased audience engagement and brand visibility through consistent, on-brand video production.

Creator Growth Manager at RockPorch

May 1, 2025 - May 1, 2026

Recruited 900+ creators across 4 niches using Upfluence and Influencer Hero; conducted 500+ 1:1 strategy and onboarding calls; managed HubSpot CRM for 5,000+ creator records; contributed to platform GMV growth with +65% YoY by Nov 2025 and trending toward +88% YoY by Mar 2026; executed lifecycle and re-engagement email campaigns; identified high-performing creators for brand partnerships with REI, BackCountry, and other partners.

Content & Brand Manager at Priceless Tay (Personal Finance Brand)

February 1, 2023 - February 1, 2025

Sole operator of a multi-platform personal brand (Instagram 108K+, TikTok 1M+, YouTube 26K+); grew Instagram by 32% in 12 months; produced and directed all creative content using Adobe Suite and Canva; built and managed 10+ affiliate campaigns; launched paid offerings and lead magnets; designed and launched email funnels; automated community management with ManyChat, Zapier, and integrations to scale engagement.