Francesca Marto
Results-driven content and creator growth strategist with 5+ years building brands, scaling audiences, and driving measurable revenue across social media.
About
Results-driven content and creator growth strategist with 5+ years building brands, scaling audiences, and driving measurable revenue across social media.
Recruited 900+ creators and helped deliver 88% YoY GMV growth at RockPorch. Managed full creative and business operations for a personal finance brand with 1M+
TikTok followers, from content direction and brand partnerships to email funnels and paid offerings.
- 4 years' experience
- Joined April 2026
Industry experience
- Media & Entertainment
- Professional Services
- Software & Internet
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Work experience· 5 roles
Recruited 900+ creators across 4 niches using Upfluence and Influencer Hero; conducted 500+ 1:1 strategy and onboarding calls; managed HubSpot CRM for 5,000+ creator records; contributed to platform GMV growth with +65% YoY by Nov 2025 and trending toward +88% YoY by Mar 2026; executed lifecycle and re-engagement email campaigns; identified high-performing creators for brand partnerships with REI, BackCountry, and other partners.
Recruited 800+ creators in 11 months across outdoor, travel, fitness, and lifestyle niches; conducted 500+ 1:1 onboarding calls with coaching on storefront optimization, link placement, and revenue-driving tactics; drove GMV growth (Nov 2025 +65% YoY; Mar 2026 trending to +88% YoY); executed lifecycle re-engagement emails during peak periods; identified top performers for brand partnerships including REI.
Sole operator of a multi-platform personal brand (Instagram 108K+, TikTok 1M+, YouTube 26K+); grew Instagram by 32% in 12 months; produced and directed all creative content using Adobe Suite and Canva; built and managed 10+ affiliate campaigns; launched paid offerings and lead magnets; designed and launched email funnels; automated community management with ManyChat, Zapier, and integrations to scale engagement.
Education
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