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I am Francesca Scasciaratta, an Ads Specialist with hands-on experience in lead generation and e-commerce projects. I manage and optimize paid advertising campaigns on Google Ads, Meta Ads, and TikTok Ads, handling daily operations and advertising budgets up to €19,000 per month. My work is focused on performance: improving cost per lead, lead quality, and conversion efficiency by aligning paid campaigns with the full acquisition funnel, from ads to post-click experience. I collaborate with teams to coordinate messaging, creatives, and channels, ensuring consistency across the user journey and sustainable growth over time.…I am Francesca Scasciaratta, an Ads Specialist with hands-on experience in lead generation and e-commerce projects. I manage and optimize paid advertising campaigns on Google Ads, Meta Ads, and TikTok Ads, handling daily operations and advertising budgets up to €19,000 per month. My work is focused on performance: improving cost per lead, lead quality, and conversion efficiency by aligning paid campaigns with the full acquisition funnel, from ads to post-click experience. I collaborate with teams to coordinate messaging, creatives, and channels, ensuring consistency across the user journey and sustainable growth over time.

Francesca Scasciaratta

Digital Marketer, Marketing Strategist, Content Strategist, +4

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I am Francesca Scasciaratta, an Ads Specialist with hands-on experience in lead generation and e-commerce projects. I manage and optimize paid advertising campaigns on Google Ads, Meta Ads, and TikTok Ads, handling daily operations and advertising budgets up to €19,000 per month. My work is focused on performance: improving cost per lead, lead quality, and conversion efficiency by aligning paid campaigns with the full acquisition funnel, from ads to post-click experience. I collaborate with teams to coordinate messaging, creatives, and channels, ensuring consistency across the user journey and sustainable growth over time.…I am Francesca Scasciaratta, an Ads Specialist with hands-on experience in lead generation and e-commerce projects. I manage and optimize paid advertising campaigns on Google Ads, Meta Ads, and TikTok Ads, handling daily operations and advertising budgets up to €19,000 per month. My work is focused on performance: improving cost per lead, lead quality, and conversion efficiency by aligning paid campaigns with the full acquisition funnel, from ads to post-click experience. I collaborate with teams to coordinate messaging, creatives, and channels, ensuring consistency across the user journey and sustainable growth over time.

Available to hire

Napoli, Italy

I am Francesca Scasciaratta, an Ads Specialist with hands-on experience in lead generation and e-commerce projects.

I manage and optimize paid advertising campaigns on Google Ads, Meta Ads, and TikTok Ads, handling daily operations and advertising budgets up to €19,000 per month.

My work is focused on performance: improving cost per lead, lead quality, and conversion efficiency by aligning paid campaigns with the full acquisition funnel, from ads to post-click experience.

I collaborate with teams to coordinate messaging, creatives, and channels, ensuring consistency across the user journey and sustainable growth over time.

Skills

Facebook Ads

Google Ads

Copywriting

Experience Level

Facebook Ads

Expert

Google Ads

Expert

Copywriting

Intermediate

Language

Italian

Fluent

Work Experience

Add your work experience history here.

Education

Bachelor’s Degree in Communication Sciences at Siena University

September 1, 2021 - April 14, 2025

Degree focused on strategic communication, digital media, and user behavior. Developed analytical skills in content evaluation, data interpretation, and message design, with a strong emphasis on aligning objectives, channels, and audience. This background supports my current work in performance marketing, where strategy, communication, and user behavior must work as one system.