Francesco Adabbo

Developed cross-format video and podcast projects for brands across the full production pipeline (format writing, scripting, outlines aligned with brand identity and tone). Managed podcast production end to end, including recording session organization, editing, and audio post-production, while adapting episodes for different platforms. Contributed to video production tasks including shooting, editing, motion graphics integration, and color grading to optimize for the target channel and audience. Integrated generative AI tools and AI-assisted content pipelines into the creative workflow to improve efficiency and make production more structured and scalable.

Produced corporate blog and website content from keyword research and competitor analysis to define structure, angle, and article goals. Wrote informational and commercial content with on-page SEO best practices (heading structure, primary/secondary keyword placement, meta titles and descriptions, internal linking, and readability). Rewrote and updated existing pages to improve organic rankings. Managed editorial calendars, revisions, and client relationships, adapting content strategy and tone of voice to traffic and organic visibility targets.

Acquired new customers, built customer loyalty, and managed sales volume and revenue targets. Translated strategy into day-to-day operations both in person and remotely with strong problem-solving focus. Coordinated a team of about 15 people, overseeing ongoing training during a phase of steady growth.