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Hi there, I'm Franco Falsetti. I'm a digital marketing specialist focused on developing and executing paid advertising strategies across multiple platforms. I have a proven track record of increasing conversions and sales, and I enjoy collaborating with cross-functional teams to optimize campaigns and ROI. In my work, I design and produce visual assets with Canva, Illustrator, and CapCut, manage budgets and vendor relationships, and stay up to date on industry trends to keep campaigns fresh and effective.…Hi there, I'm Franco Falsetti. I'm a digital marketing specialist focused on developing and executing paid advertising strategies across multiple platforms. I have a proven track record of increasing conversions and sales, and I enjoy collaborating with cross-functional teams to optimize campaigns and ROI. In my work, I design and produce visual assets with Canva, Illustrator, and CapCut, manage budgets and vendor relationships, and stay up to date on industry trends to keep campaigns fresh and effective.

Franco Falsetti

Marketing Strategist, Growth Marketer, Social Media Manager, +2

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Hi there, I'm Franco Falsetti. I'm a digital marketing specialist focused on developing and executing paid advertising strategies across multiple platforms. I have a proven track record of increasing conversions and sales, and I enjoy collaborating with cross-functional teams to optimize campaigns and ROI. In my work, I design and produce visual assets with Canva, Illustrator, and CapCut, manage budgets and vendor relationships, and stay up to date on industry trends to keep campaigns fresh and effective.…Hi there, I'm Franco Falsetti. I'm a digital marketing specialist focused on developing and executing paid advertising strategies across multiple platforms. I have a proven track record of increasing conversions and sales, and I enjoy collaborating with cross-functional teams to optimize campaigns and ROI. In my work, I design and produce visual assets with Canva, Illustrator, and CapCut, manage budgets and vendor relationships, and stay up to date on industry trends to keep campaigns fresh and effective.

Available to hire

Hi there, I’m Franco Falsetti. I’m a digital marketing specialist focused on developing and executing paid advertising strategies across multiple platforms. I have a proven track record of increasing conversions and sales, and I enjoy collaborating with cross-functional teams to optimize campaigns and ROI.

In my work, I design and produce visual assets with Canva, Illustrator, and CapCut, manage budgets and vendor relationships, and stay up to date on industry trends to keep campaigns fresh and effective.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

Spanish; Castilian

Fluent

English

Fluent

Work Experience

Media Buyer Senior at Guanacos Agency

June 1, 2022 - October 8, 2025

Creation and optimization of advertising campaigns on Meta Ads and Google Ads for different and varied markets. Creation of copies and creatives for those campaigns.

Community Manager at Typical

March 1, 2019 - Present

Managed online communities, social media strategies and brand engagement.

Media Buyer at Guanacos Agency

June 30, 2022 - October 8, 2025

Creation and optimization of campaigns on Meta Ads; Payment and supplier management; WooCommerce; Customer Support.

Media Buyer Senior at My Content Agency (Spain)

January 31, 2024 - October 8, 2025

Creation and optimization of paid media strategies and funnels. Research and analysis to identify target audiences, keywords, and trends for optimization. Budget management to maximize ROI. Media across Meta Ads, Google Ads, Amazon Ads and LinkedIn Ads. KPI monitoring and optimization. Collaboration with teams to develop creatives and landing pages. Designing and producing visual assets with Canva, Illustrator, and CapCut.

Paid Media Manager - Creative Strategist at My Content Agency (Spain)

January 1, 2024 - Present

Continuing role focusing on paid media management and creative strategy. Designing and producing visual assets with Canva, Illustrator, and CapCut. Managing Meta Ads, Google Ads, Amazon Ads, and LinkedIn Ads with emphasis on ROI.

Community Manager at Typical

March 1, 2019 - Present

Community Manager responsibilities with content planning and engagement.