Created exclusive rolling-paper editions for national distributors in Lebanon, Brazil, and Cyprus (Alph, Aleda and Moon respectively) crafting distinct visual identities that stand out in their respective markets
- Brand Designer
- Designer
- Illustrator
I’m Francy Matar, a brand designer and illustrator blending bold visuals with thoughtful storytelling. I collaborate with clients across industries to craft identities that feel both modern and human.
I’m Francy Matar, a brand designer and illustrator blending bold visuals with thoughtful storytelling. I collaborate with clients across industries to craft identities that feel both modern and human. My practice spans logo systems, packaging, wall pieces, and digital visuals, always guided by a curious mind and a playful approach to design.
Created exclusive rolling-paper editions for national distributors in Lebanon, Brazil, and Cyprus (Alph, Aleda and Moon respectively) crafting distinct visual identities that stand out in their respective markets
Revitalised the visual identity for MP Energy, an African power-plant developer and operator. The new logo and color palette bring a bolder, more modern look, aligning with their expansion into renewables
Created artwork and packaging for a tattoo supply shop, inspired by the precision and artistry of tattoo culture
Created packaging designs for premium cannabis products across several European clients
Branding of a new Lebanese energy drink made with bone marrow — a natural source of strength and endurance that redefines energy through nourishment
Conceived a full-body illustration for a Miami mobile shop, blending street art, humor, and tropical chaos into a lively visual experience that that celebrates Miami’s spirit of freedom and creativity
Illustrating the Maamoul box for Liza Paris, The design features an olive tree and a Phoenician boat rendered in mosaic-inspired lines and Mediterranean tones that echo Liza’s artistic identity and the timeless spirit of Beirut
Creating a modern brand identity for Jobited, a tech company at the intersection of blockchain and employment. The design captures a balance of cutting-edge technology and human connection
Produced exclusive rolling papers for Narcos, the official Netflix merchandise brand, integrating its bold visual codes into a refined, collectible product design
Created a refreshed visual identity for Periodot, a blockchain technology company looking to modernize its brand. Inspired by diamonds and the blockchain
Signature wall piece using optical-illusion techniques for Wrap a Belly’s new Mar Mikhael location, complemented with six framed prints and a series of character mascots
Designed a special-edition rolling paper for The Bulldog Amsterdam, blending the brand’s iconic rebellious spirit with a refined, collectible aesthetic
Created a modern brand identity for a Berlin-based blockchain recruitment startup, balancing digital innovation and human connection through a new logo, color system, and web visuals
Designed 150+ custom posters and illustrations for private collectors and creative collaborations, exploring bold composition and cultural references while adapting to each client’s vision.
Post a job and invite Francy, or contact them directly. No hidden commission.