I’m Francy Matar, a brand designer and illustrator blending bold visuals with thoughtful storytelling. I collaborate with clients across industries to craft identities that feel both modern and human. My practice spans logo systems, packaging, wall pieces, and digital visuals, always guided by a curious mind and a playful approach to design.

Francy Matar

PRO
5.0 (2 reviews)

I’m Francy Matar, a brand designer and illustrator blending bold visuals with thoughtful storytelling. I collaborate with clients across industries to craft identities that feel both modern and human. My practice spans logo systems, packaging, wall pieces, and digital visuals, always guided by a curious mind and a playful approach to design.

Available to hire

I’m Francy Matar, a brand designer and illustrator blending bold visuals with thoughtful storytelling. I collaborate with clients across industries to craft identities that feel both modern and human. My practice spans logo systems, packaging, wall pieces, and digital visuals, always guided by a curious mind and a playful approach to design.

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Language

French
Fluent
Arabic
Fluent
English
Fluent

Work Experience

Illustration at Private clients
January 1, 2017 - Present
Designed 150+ custom posters and illustrations for private collectors and creative collaborations, exploring bold composition and cultural references while adapting to each client’s vision.
Branding at Jobited
August 1, 2024 - December 24, 2024
Created a modern brand identity for a Berlin-based blockchain recruitment startup, balancing digital innovation and human connection through a new logo, color system, and web visuals

Education

BA in Architecture at ALBA
January 1, 2011 - January 1, 2016

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services, Real Estate & Construction, Retail, Travel & Hospitality
    paper Alph - Illustrations
    Created exclusive rolling-paper editions for national distributors in Lebanon, Brazil, and Cyprus (Alph, Aleda and Moon respectively) crafting distinct visual identities that stand out in their respective markets
    paper MP Energy - Brand design
    Revitalised the visual identity for MP Energy, an African power-plant developer and operator. The new logo and color palette bring a bolder, more modern look, aligning with their expansion into renewables
    paper Tatterns - Illustration
    Created artwork and packaging for a tattoo supply shop, inspired by the precision and artistry of tattoo culture
    paper Cannapouch - illustrations
    Created packaging designs for premium cannabis products across several European clients
    paper Fula Juice - Branding
    Branding of a new Lebanese energy drink made with bone marrow — a natural source of strength and endurance that redefines energy through nourishment
    paper Miami Special'Os - Illustration
    Conceived a full-body illustration for a Miami mobile shop, blending street art, humor, and tropical chaos into a lively visual experience that that celebrates Miami’s spirit of freedom and creativity
    paper Liza Paris - Illustration
    Illustrating the Maamoul box for Liza Paris, The design features an olive tree and a Phoenician boat rendered in mosaic-inspired lines and Mediterranean tones that echo Liza’s artistic identity and the timeless spirit of Beirut
    paper Jobited - Branding
    Creating a modern brand identity for Jobited, a tech company at the intersection of blockchain and employment. The design captures a balance of cutting-edge technology and human connection
    paper Narcos - Illustrations
    Produced exclusive rolling papers for Narcos, the official Netflix merchandise brand, integrating its bold visual codes into a refined, collectible product design
    paper Peridot - Branding
    Created a refreshed visual identity for Periodot, a blockchain technology company looking to modernize its brand. Inspired by diamonds and the blockchain
    paper WAB - illustrations
    Signature wall piece using optical-illusion techniques for Wrap a Belly’s new Mar Mikhael location, complemented with six framed prints and a series of character mascots
    paper The Bulldog Amsterdam - Illustration
    Designed a special-edition rolling paper for The Bulldog Amsterdam, blending the brand’s iconic rebellious spirit with a refined, collectible aesthetic

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