I’m Francisco Garcia Poncetta — a designer and creative strategist blending design, motion, and storytelling to help brands communicate with clarity and purpose. I focus on crafting minimal, impactful visuals and user experiences that feel human and intentional. My background spans web design, video, and paid media, with a growing focus on AI and automation to make creativity more efficient. Every project I take on aims to simplify, refine, and connect — design that works as well as it looks.…

Francisco Garcia

I’m Francisco Garcia Poncetta — a designer and creative strategist blending design, motion, and storytelling to help brands communicate with clarity and purpose. I focus on crafting minimal, impactful visuals and user experiences that feel human and intentional. My background spans web design, video, and paid media, with a growing focus on AI and automation to make creativity more efficient. Every project I take on aims to simplify, refine, and connect — design that works as well as it looks.…

Available to hire

I’m Francisco Garcia Poncetta — a designer and creative strategist blending design, motion, and storytelling to help brands communicate with clarity and purpose. I focus on crafting minimal, impactful visuals and user experiences that feel human and intentional. My background spans web design, video, and paid media, with a growing focus on AI and automation to make creativity more efficient. Every project I take on aims to simplify, refine, and connect — design that works as well as it looks.

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Skills

Experience Level

Figma
Expert
Adobe Illustrator
Expert
Adobe Photoshop
Expert
CSS
Expert
Adobe After Effects
Expert
Shopify
Expert
Framer
Expert
HTML5
Expert
JavaScript
Expert
WordPress
Intermediate
React JS
Intermediate
Microsoft PowerPoint
Intermediate
Microsoft Excel
Intermediate
Mailchimp
Intermediate
JIRA
Intermediate
HubSpot
Intermediate
Google Ads
Intermediate
Final Cut Pro X
Intermediate
Facebook Ads
Intermediate
DaVinci Resolve Studio
Intermediate
GitHub CoPilot
Intermediate
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Language

Spanish; Castilian
Fluent
English
Advanced
French
Advanced
Italian
Advanced

Work Experience

E-Commerce Content Specialist at Plunge
April 1, 2025 - Present
I was the link between the marketing and the IT teams, working in our Shopify Store with Metaobjects, products, UX tweaks, automations, and promos. I create sections from Figma wireframes and prototypes to final liquid sections, ready to be used by users. We iterate on creatives based on campaign metrics and feedback.
Performance Designer at Impact Media
April 1, 2025 - October 7, 2025
Created compelling static and video ads for paid media platforms, including Meta, Google, and YouTube. Collaborated on scripting and focused on visual design to drive organic and paid social media growth. Worked seamlessly in remote teams, using productivity tools to streamline communication.
Direct-Response Designer at DTC Vikings - Volant
June 1, 2024 - October 7, 2025
Designed static and video ads in Scandinavian languages to boost brand presence. Wrote scripts and copy for short-form videos, transforming ideas into compelling ads. Managed UGC and Brand Ambassador relationships to support content creation. Repurposed existing content to enhance the performance of new campaigns.
Tutor at EdTech Company - Coder House
July 1, 2022 - October 7, 2025
Reviewed student assignments and offered feedback to improve their learning. Supported students in class and through extra consultations. Shared valuable tools, tips, and professional examples to help boost their performance with paid media content.

Education

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Qualifications

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Industry Experience

Media & Entertainment, Software & Internet, Retail, Professional Services