Hi, I’m Franjo Maričić, an e-commerce and digital growth professional with 15+ years across webshop management, SEO, and performance marketing. I focus on conversion optimization, funnel analysis, and revenue-driven decision making in DTC and multi-market e-commerce environments. I love CRO experimentation, user behavior analysis, and data-informed optimization. I’m comfortable in remote-first, fast-paced international teams with a strong ownership mindset and a proven track record of measurable business impact. I excel at identifying funnel bottlenecks, improving product performance, and boosting webshop efficiency through data-driven insights. I coordinate cross-functional initiatives to enhance acquisition and conversion efficiency, manage multi-market operations, and drive marketing effectiveness with partners and stakeholders.

Franjo Maričić

Hi, I’m Franjo Maričić, an e-commerce and digital growth professional with 15+ years across webshop management, SEO, and performance marketing. I focus on conversion optimization, funnel analysis, and revenue-driven decision making in DTC and multi-market e-commerce environments. I love CRO experimentation, user behavior analysis, and data-informed optimization. I’m comfortable in remote-first, fast-paced international teams with a strong ownership mindset and a proven track record of measurable business impact. I excel at identifying funnel bottlenecks, improving product performance, and boosting webshop efficiency through data-driven insights. I coordinate cross-functional initiatives to enhance acquisition and conversion efficiency, manage multi-market operations, and drive marketing effectiveness with partners and stakeholders.

Available to hire

Hi, I’m Franjo Maričić, an e-commerce and digital growth professional with 15+ years across webshop management, SEO, and performance marketing. I focus on conversion optimization, funnel analysis, and revenue-driven decision making in DTC and multi-market e-commerce environments. I love CRO experimentation, user behavior analysis, and data-informed optimization. I’m comfortable in remote-first, fast-paced international teams with a strong ownership mindset and a proven track record of measurable business impact.
I excel at identifying funnel bottlenecks, improving product performance, and boosting webshop efficiency through data-driven insights. I coordinate cross-functional initiatives to enhance acquisition and conversion efficiency, manage multi-market operations, and drive marketing effectiveness with partners and stakeholders.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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Language

English
Fluent
Spanish; Castilian
Advanced
Bosnian
Advanced
Italian
Beginner

Work Experience

Digital E-commerce & Growth Manager at Multi-client
January 1, 2014 - Present
Improved e-commerce performance through conversion-focused optimization of product pages, UX structure, and content strategy; identified funnel bottlenecks using Google Analytics and platform data, improving decision-making around pricing and promotions; optimized webshop performance across multiple markets (Slovenia, Italy and others) and coordinated digital performance initiatives with regional partners to improve marketing effectiveness.
Sales & Marketing Manager at Star Fitness d.o.o. | fitnessoprema.hr
January 1, 2017 - January 1, 2018
Optimized webshop performance through product catalog optimization and digital marketing execution; improved sales outcomes through content optimization and campaign performance analysis; supported pricing strategy, inventory coordination, and customer experience improvements; coordinated B2B and B2C sales processes with focus on efficiency and conversion performance.
Graphic Editor & E-commerce Manager at Nakladni zavod Globus d.o.o.
January 1, 2012 - January 1, 2014
Improved website structure and digital content organization for usability and performance; supported early-stage e-commerce operations and digital publishing workflows; coordinated digital content processes and partner communication; contributed to digital transformation of content distribution and online presentation.
Freelance Content Writer (English)
January 1, 2008 - January 1, 2011
Produced English-language digital content for web platforms; conducted research and structured content with early SEO practices.
DTP Artist at Sveučilišna tiskara d.o.o.
January 1, 2002 - January 1, 2008
Designed print and digital layouts with focus on structure, clarity and visual organization; supported early digital publishing workflows and content formatting processes.

Education

BA English (2:1) at University of London
January 11, 2030 - June 10, 2026

Qualifications

Add your qualifications or awards here.

Industry Experience

Retail, Software & Internet, Professional Services