Brand Growth Social Strategist I help brands turn social media into a structured growth channel, not a time-consuming posting exercise. With nearly a decade of hands-on experience, I build brand-led strategies that increase visibility, engagement and real-world results. My work spans positioning, content systems, creator partnerships and paid support - always geared towards clarity and sustainable growth. Recent results includes: • Repositioning heritage brand Branston Beans into a culturally relevant, high-performing social presence • Doubling Instagram growth for Rawr Beauty Salons in 6 months through strategic creator partnerships (without increasing marketing spend) • Launching and scaling premium haircare brand Kerasilk to 17,000+ followers from zero I don’t believe in generic content calendars. I focus on clear positioning, strong content pillars and repeatable systems that you can actually maintain. If you're looking for strategic direction with executional depth, let’s talk.…

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Brand Growth Social Strategist I help brands turn social media into a structured growth channel, not a time-consuming posting exercise. With nearly a decade of hands-on experience, I build brand-led strategies that increase visibility, engagement and real-world results. My work spans positioning, content systems, creator partnerships and paid support - always geared towards clarity and sustainable growth. Recent results includes: • Repositioning heritage brand Branston Beans into a culturally relevant, high-performing social presence • Doubling Instagram growth for Rawr Beauty Salons in 6 months through strategic creator partnerships (without increasing marketing spend) • Launching and scaling premium haircare brand Kerasilk to 17,000+ followers from zero I don’t believe in generic content calendars. I focus on clear positioning, strong content pillars and repeatable systems that you can actually maintain. If you're looking for strategic direction with executional depth, let’s talk.…

Available to hire

Brand Growth Social Strategist

I help brands turn social media into a structured growth channel, not a time-consuming posting exercise.

With nearly a decade of hands-on experience, I build brand-led strategies that increase visibility, engagement and real-world results. My work spans positioning, content systems, creator partnerships and paid support - always geared towards clarity and sustainable growth.

Recent results includes:

• Repositioning heritage brand Branston Beans into a culturally relevant, high-performing social presence

• Doubling Instagram growth for Rawr Beauty Salons in 6 months through strategic creator partnerships (without increasing marketing spend)

• Launching and scaling premium haircare brand Kerasilk to 17,000+ followers from zero

I don’t believe in generic content calendars. I focus on clear positioning, strong content pillars and repeatable systems that you can actually maintain.

If you’re looking for strategic direction with executional depth, let’s talk.

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Language

English
Fluent

Work Experience

Social Media & Content Director at B. The Communications Agency
October 1, 2020 - January 10, 2025
Oversaw social operations across paid, creative, and strategy departments, ensuring teams worked together to execute successful campaigns. Managed revenue forecasting, project management, and production oversight; maintained strong client relationships and identified new opportunities; advised on optimizing channels, content, and processes to improve output across platforms.
Social Account Director at Spin Brands
January 17, 2025 - October 3, 2025
Oversee 360 Social operations across organic, paid, creative, and strategy departments, maintaining synergy and effectiveness, as well as creative oversight of production shoots. Responsible for revenue forecasting, project management and budget allocation. As a team leader, I was committed to fostering growth and development within my team, supporting professional journeys and creating an environment where collaboration and innovation thrive.

Education

Bachelor of Journalism at University of South Wales
September 1, 2014 - July 1, 2017

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Retail, Travel & Hospitality, Professional Services
    paper Rawr Beauty – Social Growth & Partnership Strategy

    • Doubled Instagram following in 6 months
    • Increased footfall across flagship salon locations
    • Supported expansion into new salon openings
    • Achieved growth without increasing overall marketing budget

    Rawr Beauty Salons needed to grow brand awareness and attract new customers in a competitive beauty market - without additional spend.

    I led a strategic shift in social and partnership approach, repositioning the brand’s content and introducing targeted creator and brand collaborations to drive both visibility and in-store bookings.

    Approach
    • Refined brand positioning to feel more culturally relevant and community-led
    • Developed a structured content system aligned to audience behaviour
    • Identified and secured strategic creator and brand partnerships on minimal budget
    • Prioritised content designed to drive engagement and real-world action
    • Balanced brand-building with measurable performance outcomes

    The result was sustained audience growth, stronger community engagement, and increased physical store traffic — contributing to the brand’s ability to expand into new locations.

    paper Kerasilk – Global Digital Launch & Social Growth

    • Scaled social audience from 0 to 17,000 followers within 12 months
    • Delivered multiple viral pieces of content, driving disproportionate awareness for a newly launched brand
    • Established a clear, premium digital presence in a highly saturated haircare market
    • Achieved strong organic performance with content consistently outperforming benchmarks

    Kerasilk launched as a premium haircare brand with no existing social presence. I led the end-to-end digital launch, acting as Senior Lead and Core Strategist across strategy, creative direction and execution.

    Approach
    • Defined the overarching digital strategy across social, email and website
    • Built and launched all social channels from the ground up
    • Led creative direction, content production and campaign rollouts
    • Managed budgets, stakeholders and global teams to ensure cohesive brand positioning
    • Positioned social as a core brand channel - balancing reach, performance and premium storytelling

    The result was a fully established, culturally relevant social presence built from zero, capable of competing in a crowded global category.

    paper Branston Beans - Instagram Repositioning & Growth

    • Increased engagement from 20–30 interactions per post to 10,000–36,000+
    • Achieved 5000%+ increase in overall reach
    • Delivered multiple viral posts at scale
    • Maintained modest boost budget (£150–£200 per post) with no increase in overall spend

    Branston Beans is an iconic British brand, but its Instagram presence wasn’t cutting through. Engagement was flat, content felt generic, and the brand lacked a distinctive social voice.

    I led a strategic shift in tone and creative direction, repositioning the channel into a culturally resonant, high-performing platform.

    Approach
    • Redefined the brand’s tone to align with audience humour and internet behaviour
    • Developed bold, scroll-stopping, participation-driven content
    • Prioritised shareability and conversation over traditional brand messaging
    • Built a consistent long-term content system grounded in audience psychology

    The result was a transformation from passive, brand-led posting to a high-impact social presence that audiences actively engaged with.