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Hey there, Frankie here! I’m a social-first creative with almost a decade of experience in social storytelling that champions real people and builds meaningful communities. I love crafting content that feels warm, authentic, and genuinely felt (my Love Stories campaigns for The Diamond Store or MyKera silk story are great examples). I bring together strategy, creativity, and leadership to shape engaged audiences and deliver measurable results.…Hey there, Frankie here! I’m a social-first creative with almost a decade of experience in social storytelling that champions real people and builds meaningful communities. I love crafting content that feels warm, authentic, and genuinely felt (my Love Stories campaigns for The Diamond Store or MyKera silk story are great examples). I bring together strategy, creativity, and leadership to shape engaged audiences and deliver measurable results.

Frankie Birch

PRO

Social Media Manager, Content Strategist, Brand Strategist, +7

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Hey there, Frankie here! I’m a social-first creative with almost a decade of experience in social storytelling that champions real people and builds meaningful communities. I love crafting content that feels warm, authentic, and genuinely felt (my Love Stories campaigns for The Diamond Store or MyKera silk story are great examples). I bring together strategy, creativity, and leadership to shape engaged audiences and deliver measurable results.…Hey there, Frankie here! I’m a social-first creative with almost a decade of experience in social storytelling that champions real people and builds meaningful communities. I love crafting content that feels warm, authentic, and genuinely felt (my Love Stories campaigns for The Diamond Store or MyKera silk story are great examples). I bring together strategy, creativity, and leadership to shape engaged audiences and deliver measurable results.

Available to hire

Australia

Hey there, Frankie here! I’m a social-first creative with almost a decade of experience in social storytelling that champions real people and builds meaningful communities.

I love crafting content that feels warm, authentic, and genuinely felt (my Love Stories campaigns for The Diamond Store or MyKera silk story are great examples). I bring together strategy, creativity, and leadership to shape engaged audiences and deliver measurable results.

Skills

Copywriting

Promo Video

Experience Level

Copywriting

Expert

Promo Video

Intermediate

Language

English

Fluent

Work Experience

Social Media & Content Director at B. The Communications Agency

October 1, 2020 - January 10, 2025

Oversaw social operations across paid, creative, and strategy departments, ensuring teams worked together to execute successful campaigns. Managed revenue forecasting, project management, and production oversight; maintained strong client relationships and identified new opportunities; advised on optimizing channels, content, and processes to improve output across platforms.

Marketing Executive at The Other Art Fair (Sydney)

February 1, 2020 - April 1, 2020

Executed holistic marketing initiatives to promote the two annual TOAF shows in Sydney and Melbourne, including press outreach, EDM marketing (including email coding), social media management, and event coordination.

Marketing Executive at Park Plaza Hotel

June 1, 2018 - October 31, 2019

Managed all aspects of the hotel's marketing, including social media content and strategy, email campaigns, advertising; produced graphics and creative assets; contributed fresh ideas to promote the hotel across digital and offline channels.

Social Account Director at Spin Brands

January 17, 2025 - October 3, 2025

Oversee 360 Social operations across organic, paid, creative, and strategy departments, maintaining synergy and effectiveness, as well as creative oversight of production shoots. Responsible for revenue forecasting, project management and budget allocation. As a team leader, I was committed to fostering growth and development within my team, supporting professional journeys and creating an environment where collaboration and innovation thrive.