Available to hire
I’m a creative and seasoned social content producer with a track record spanning strategy, digital content production, live events, and cross-network campaigns for major brands. I thrive on elevating storytelling and building engaging experiences through original content and thoughtful audience engagement.
My passion is to elevate story telling and celebrate fandom by crafting authentic, high-energy content that resonates across platforms and moments, from on-the-ground shoots to long-form campaigns.
Experience Level
Expert
Expert
Expert
Expert
Expert
Language
English
Fluent
Work Experience
Senior Social Producer at NBCUniversal — E! & Bravo
July 1, 2024 - January 1, 2026Led creative strategy and digital content production to promote the E! Brand, original titles, and cross-network priorities to an audience of 13M+, generating 1.7B total impressions and increasing Live from E! KPIs by 348%. Established in-house processes and best practices with social and creative teams, increasing content volume and frequency while saving external agency costs over $500k. Executed on-site social coverage of 10 E! Live from the Red Carpet broadcasts, 2 Award Shows, and campaigns for 16 original and acquired series and films (e.g., House of Villains, Kimora: Back In The Fab Lane, Botched Presents: Plastic Surgery Rewind). On-the-ground social production for BravoCon 2024-2025, delivering 419M engagements across platforms, a 3x increase from the 2023 convention. Produced social captures with talent from Real Housewives of Beverly Hills, Vanderpump Rules, and McBee Dynasty, plus Michelle Visage: host of Botched Presents: Plastic Surgery Rewind.
Content Partner — Content Producer + UGC Consultant at R+ Co
May 1, 2024 - PresentOwn TikTok strategy and content production for a luxury hair care brand, sourcing and contracting with 200+ UGC creators and influencers to drive traffic and sales to R+ Co’s TikTok Shop. Produces and edits original content used across organic and paid social, driving $150k in sales via TikTok. Leads end-to-end content pipeline, including creator recruitment, on-set shoots, and coaching talent on social best practices.
Social Marketing Manager at NBCUniversal — E! People’s Choice Awards
November 1, 2019 - November 30, 2019Developed and executed social strategy for the 2019 E! People’s Choice Awards marketing campaign and live broadcast. Live content drove 92.4M impressions, 1.68M content responses, 4M Instagram Story views and increased social conversation volume by 310% YoY. Led a team of 50 producers and editors overnight, delivering 415 unique pieces of content. Produced high-volume original video content featuring talent (e.g., Kelly Clarkson, The Walking Dead cast, Doug the Pug), fans, and influencers; coordinated social media takeovers and talent announcements with Gwen Stefani, Pink, and Jennifer Aniston.
Education
Bachelor of Arts: Broadcast Journalism, International Studies at The Pennsylvania State University
January 11, 2030 - June 1, 2014Adobe Photoshop Certificate at University of California, Los Angeles Extension
January 11, 2030 - January 1, 2025Qualifications
Adobe Photoshop Certification
January 11, 2030 - January 1, 2025Bachelor of Arts: Broadcast Journalism, International Studies
January 11, 2030 - June 1, 2014Industry Experience
Media & Entertainment, Professional Services, Software & Internet
Experience Level
Expert
Expert
Expert
Expert
Expert
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