I am a highly skilled and innovative Graphic Designer with 15+ years of experience creating high-converting static image assets for social media and ecommerce-focused campaigns. I excel in visual hierarchy, typography, and conversion-focused layouts, and I thrive collaborating remotely with creative strategists and marketers to translate briefs into scroll-stopping assets. I also leverage AI-assisted workflows to speed up ideation, testing, and output while maintaining brand consistency.…

Francis Muchene Karoki

I am a highly skilled and innovative Graphic Designer with 15+ years of experience creating high-converting static image assets for social media and ecommerce-focused campaigns. I excel in visual hierarchy, typography, and conversion-focused layouts, and I thrive collaborating remotely with creative strategists and marketers to translate briefs into scroll-stopping assets. I also leverage AI-assisted workflows to speed up ideation, testing, and output while maintaining brand consistency.…

Available to hire

I am a highly skilled and innovative Graphic Designer with 15+ years of experience creating high-converting static image assets for social media and ecommerce-focused campaigns.

I excel in visual hierarchy, typography, and conversion-focused layouts, and I thrive collaborating remotely with creative strategists and marketers to translate briefs into scroll-stopping assets. I also leverage AI-assisted workflows to speed up ideation, testing, and output while maintaining brand consistency.

See more

Language

English
Fluent
Kikuyu, Gikuyu
Advanced

Work Experience

Social Media Content Lead (Contract & Freelance)
January 1, 2022 - Present
Developed repeatable social media playbooks for Finance, Logistics, and E-commerce brands, driving a 168% increase in organic reach. Produced high-retention educational and lead-generation videos using CapCut and Figma. Managed publishing schedules and real-time community engagement across Meta and X. Converted technical data and industry insights into accessible, shareable content.
Senior Graphic Designer & Brand Specialist
January 1, 2005 - January 1, 2022
Architected complete visual identities for 10+ companies, including Tuskys and Kenafric. Delivered logos, marketing collateral, and brand guidelines under tight deadlines. Transitioned brands from print-first to mobile and social-centric strategies. Applied visual hierarchy and client psychology to strengthen brand trust.
Social Media Content Lead & Ecommerce Creative Designer
January 1, 2022 - Present
Designed high-performing static ad creatives for Meta & TikTok ecommerce campaigns. Created conversion-driven layouts using strong visual hierarchy, typography, and product storytelling. Collaborated with creative strategists and marketers to translate briefs into scroll-stopping assets. Developed branded templates and creative systems to improve speed and consistency. Contributed to a 168% increase in organic reach through platform-native design strategies. Integrated AI-generated imagery to accelerate ideation, testing, and creative output.

Education

Professional Coursework in Graphic Design & Visual Communication at Technical University of Kenya
January 11, 2030 - January 18, 2026
Professional Coursework in Graphic Design & Visual Communication at Technical University of Kenya
January 11, 2030 - January 18, 2026
Professional Coursework in Graphic Design & Visual Communication at Technical University of Kenya
January 11, 2030 - February 7, 2026

Qualifications

Kenya Certificate of Secondary Education (KCSE)
January 11, 2030 - January 18, 2026
Kenya Certificate of Secondary Education (KCSE)
January 11, 2030 - January 18, 2026
Kenya Certificate of Secondary Education (KCSE)
January 11, 2030 - February 7, 2026

Industry Experience

Agriculture & Mining, Consumer Goods, Education, Computers & Electronics, Energy & Utilities, Financial Services, Government, Healthcare, Life Sciences, Media & Entertainment, Manufacturing, Non-Profit Organization, Professional Services, Real Estate & Construction, Retail, Gaming, Software & Internet, Telecommunications, Transportation & Logistics, Travel & Hospitality, Wholesale & Distribution, Other
    uniE621 PRESTIGE PAINT PACKAGING/BRANDING
    Prestige Paints' product packaging should be sleek and sophisticated, with clean lines and minimalist design elements. Clear labeling indicating the paint color, finish, and other relevant information should be prominently displayed, along with the brand logo and tagline.…
    uniE621 PRESTIGE PAINTS DESIGN
    Creating a brand identity and design for Prestige Paints involves conveying a sense of quality, sophistication, and trustworthiness. Here's a conceptual approach to the design:…
    uniE621 PRESTIGE PAINTS
    By creating a cohesive brand identity and design for Prestige Paints that exudes quality, sophistication, and trustworthiness, the brand can establish itself as a leader in the paint industry and resonate with discerning customers looking for premium paint products.…
    uniE621 POWER SURGE ADVERTISING AND BRANDING
    By implementing a comprehensive advertising and branding campaign centered around the themes of energy and empowerment, Power Surge would position itself as a go-to choice for consumers seeking a powerful boost to fuel their active lifestyles and achieve their goals.…
    uniE621 POWER SURGE
    The design of Power Surge energy drink is dynamic and impactful, reflecting the brand's promise to provide a powerful energy boost. Here's a description of the design elements: Vibrant Color Scheme: The color scheme predominantly features bold and vibrant colors to grab attention and convey a sense of energy and vitality. Bright shades of red, yellow, and orange are often used to evoke feelings of power and excitement. Sleek Packaging: The packaging design of Power Surge energy drink is sleek and modern, with smooth lines and a streamlined appearance. The packaging materials are durable and eye-catching, ensuring that the product stands out on store shelves. Energetic Graphics: The graphics on the packaging feature dynamic imagery and energetic patterns to reinforce the brand's energy-boosting message. This may include lightning bolts, explosions, or other symbols of power and movement. Bold Typography: The typography used for the brand name and product information is bold and attention-grabbing, making it easy to read from a distance. The font choice may convey a sense of strength and impact, reinforcing the brand's energy-boosting properties. Prominent Branding: The Power Surge logo is prominently displayed on the packaging, serving as a focal point that immediately communicates the product's identity and purpose. The logo may incorporate elements that symbolize energy, such as lightning bolts or kinetic shapes. Functional Features: The packaging may include functional features such as resealable caps or grip-friendly textures, enhancing the convenience and usability of the product for on-the-go consumers. Overall, the design of Power Surge energy drink is visually striking and purposeful, effectively communicating the brand's promise to deliver a potent energy boost to consumers seeking an extra surge of vitality in their daily lives.…
    uniE621 POWER SURGE ENERGY DRINK
    The specific purpose of Power Surge energy drink is to provide a boost of energy and vitality to individuals who lead active lifestyles or require an extra burst of energy to power through their day.…
    uniE621 JADE ERRANDS MOVING SERVICES POSTER
    Overall, the poster conveys a sense of warmth, happiness, and assurance, inviting viewers to trust Jade Errands with their moving needs and envisioning a smooth transition to their new home.…
    uniE621 JADE ERRANDS GARDENING POSTER
    Overall, the poster radiates a sense of serenity and sophistication, inviting viewers to envision their own garden oasis brought to life by the expert hands of Jade Errands.…
    uniE621 ZENYOG BRANDING
    The tagline "Find Your Zen with Every Spoonful" is prominently featured across various marketing channels, including social media, print ads, and digital platforms. Overall, the ZenYog brand exudes a sense of calm and balance, inviting consumers to embrace a healthier lifestyle with every delicious spoonful of yogurt.…
    uniE621 ZENYOG ADVERTISING
    ZENYOG offers a range of yogurt products catering to different preferences and dietary needs. ZENYOS advertising campaign focuses on promoting a holistic approach to wellness, emphasizing the connection between mind, body, and spirit.…
    uniE621 ZENYOG YOGURT PACKAGING
    The containers feature minimalist designs with subtle, abstract patterns inspired by nature or yoga motifs. Clear labeling indicates the flavor along with a prominent display of the ZENYOG logo.…