Franz Cecilio B.

Available to hire

, a results-driven marketing specialist with 1+ years of experience helping brands grow by keeping CRMs organized and their digital presence sharp through video editing and data-driven ad campaigns.

About

Hi, I’m Franz Cecilio B., a results-driven marketing specialist with 1+ years of experience helping brands grow by keeping CRMs organized and their digital presence sharp through video editing and data-driven ad campaigns. I thrive in cross-functional teams and excel at optimizing lead funnels, improving conversion rates, and delivering measurable results. My toolkit includes CRM management, paid social and advertising, video editing, graphic design, and data analysis to craft engaging campaigns that connect with audiences and drive sales.

  • 2 years' experience
  • Joined February 2026

Industry experience

  • Media & Entertainment
  • Professional Services
  • Software & Internet
  • Retail
  • Other

Work experience

Marketing Assistant · Simply Wealth Group Pty LtdAug 2024 – Present · 2 yrs 4 mos

Orchestrated a high-performance paid advertising strategy that reduced Cost Per Result (CPR) by 47.5%, driving the acquisition cost down from $31.00 to $16.25. Scaled social media presence and brand loyalty through a consistent multi-channel engagement strategy, resulting in a significant increase in follower growth and direct client interactions. Delivered a 40% increase in total sales by optimizing lead generation funnels to prioritize high-quality prospects and improve conversion rates. Conceptualized and deployed a comprehensive call monitoring and feedback framework, improving service standards and ensuring 100% adherence to internal communication protocols.

Education

Bachelor of Science in Civil Engineering · Visayas State University2018 – 2023

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