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I’m a creative marketing and brand development leader with 20+ years of experience building audiences, shaping narratives, and driving revenue across digital, experiential, and community-driven platforms. I’ve scaled boutique fitness and lifestyle brands from the ground up, led talent and instructor development, and produced integrated marketing and PR campaigns that translate culture into measurable growth. As a founder, I’ve also self-published a globally distributed children’s book and built a creative agency focused on talent, storytelling, and brand partnerships.…I’m a creative marketing and brand development leader with 20+ years of experience building audiences, shaping narratives, and driving revenue across digital, experiential, and community-driven platforms. I’ve scaled boutique fitness and lifestyle brands from the ground up, led talent and instructor development, and produced integrated marketing and PR campaigns that translate culture into measurable growth. As a founder, I’ve also self-published a globally distributed children’s book and built a creative agency focused on talent, storytelling, and brand partnerships.

Franz Garcia-Chon

Brand Strategist, Marketing Strategist, Brand Designer, +3

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I’m a creative marketing and brand development leader with 20+ years of experience building audiences, shaping narratives, and driving revenue across digital, experiential, and community-driven platforms. I’ve scaled boutique fitness and lifestyle brands from the ground up, led talent and instructor development, and produced integrated marketing and PR campaigns that translate culture into measurable growth. As a founder, I’ve also self-published a globally distributed children’s book and built a creative agency focused on talent, storytelling, and brand partnerships.…I’m a creative marketing and brand development leader with 20+ years of experience building audiences, shaping narratives, and driving revenue across digital, experiential, and community-driven platforms. I’ve scaled boutique fitness and lifestyle brands from the ground up, led talent and instructor development, and produced integrated marketing and PR campaigns that translate culture into measurable growth. As a founder, I’ve also self-published a globally distributed children’s book and built a creative agency focused on talent, storytelling, and brand partnerships.

Available to hire

I’m a creative marketing and brand development leader with 20+ years of experience building audiences, shaping narratives, and driving revenue across digital, experiential, and community-driven platforms.

I’ve scaled boutique fitness and lifestyle brands from the ground up, led talent and instructor development, and produced integrated marketing and PR campaigns that translate culture into measurable growth. As a founder, I’ve also self-published a globally distributed children’s book and built a creative agency focused on talent, storytelling, and brand partnerships.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

Spanish; Castilian

Fluent

English

Fluent

Korean

Advanced

Work Experience

Membership Committee Specialist at Base

January 1, 2025 - Present

Collaborate cross-functionally with membership, operations, and community teams to curate a vibrant, diverse, and high-quality member base. Innovate and optimize the interview process by designing new frameworks and strategic questions, improving member fit and engagement metrics. Lead high-impact interviews with prospective members, ensuring alignment with community values and fostering a premium onboarding experience. Act as a trusted ambassador and first point of contact, building rapport with candidates and championing the organization’s mission and values in every interaction.

Freelance Author at Self-Employed / Freelance

January 1, 2022 - Present

Authored and self-published two children’s books with distribution in 10+ countries and 2,500+ units sold. Created original storylines and characters for ages 3–10, managed end-to-end production (writing, editing, illustrator coordination, layout) and distributed via Amazon KDP and IngramSpark. Built a personal brand and audience through targeted social campaigns on Facebook, Instagram, and TikTok.

Fitness Studio Consultant + Marketing Advisor at Global

January 1, 2022 - Present

Designed branding and digital marketing strategies for boutique fitness studios, achieving a 30% increase in membership inquiries. Conducted operational audits and optimized class schedules, boosting weekly class utilization by 25%. Led social media rebranding campaigns, growing client studio followings.

Co-owner + Director of Branding & Social Media at Rolo Studio

January 1, 2017 - January 1, 2022

Co-developed brand strategy that scaled an indoor cycling concept from 1 to 4 studios and launched a digital class platform, generating $1M+ in revenue within 2 years. Defined visual identity and editorial style; created content calendars and produced weekly assets. Executed multi-channel campaigns and pop-up events, driving a 500% increase in local brand awareness and 4000% follower growth (350→14,300). Negotiated vendor partnerships and real estate leases while monitoring operational expenses.

Director of Talent, Programming & Development + Master Coach at Rolo Studio

January 1, 2017 - January 1, 2022

Recruited, trained, and managed a cross-functional coaching team of 40+, optimizing performance standards and brand consistency. Developed signature class formats and training manuals; led bi-weekly master classes to elevate teaching quality and safety compliance. Secured product endorsements and media opportunities, enhancing studio credibility and coach visibility. Directly responsible for the development and success of each individual coach and their classes in each of the studios. Helped tailor and mold the image of each coach while also spearheading and organizing the production of marketing campaigns, retail shoots and social media content.

Senior Instructor at SoulCycle

January 1, 2013 - January 1, 2017

Delivered 12–14 high-energy indoor cycling classes weekly, maintaining a 90% rider retention rate. Curated immersive class experiences through music, lighting, and storytelling, reinforcing brand ethos. Collaborated with HQ leadership on curriculum development, coach training programs and community-building tactics.

Account Manager at Period Media Public Relations

January 1, 2011 - January 1, 2012

Secured press coverage across print, broadcast and online mediums by pitching press releases, media alerts, tip sheets, etc. Active in brand publicity, events, personal publicity, promotions, social media and VIP services for an array of lifestyle, celebrity, beauty and fashion clients. Tracked media coverage, maintained and updated media kits/press clippings, prepared publicity reports, coordinated screener mailings, and organized special events for up to five clients. Prepared and media trained spokespeople (developers, internal producers, executives, etc.) for media presentations/interviews.

Founder / CEO at Comté Collective

January 1, 2025 - Present

Build and lead a boutique creative and talent agency specializing in brand development, partnerships, and content strategy for fitness, wellness, and lifestyle clients; developed positioning, messaging, and go-to-market frameworks to drive audience growth and brand equity across print and digital channels.

Freelance Author at Global

January 1, 2022 - Present

Authored and self-published two children's books, achieving distribution in 10+ Education channels worldwide.