Available to hire
Technical SEO Consultant with 10 years of expertise in developing and implementing SEO strategies for leading brands, including eBay, Harrods, Oliver Bonas and Regus. Proven track record across e-commerce, luxury, fashion, and beauty. Currently leading Oliver Bonas Technical SEO and the transition to LLM-powered search.
Experienced in managing and mentoring teams of up to three SEO executives. Strong Technical SEO expertise, including migrations, Core Web Vitals improvements, semantic/entity SEO, and data-led technical and UX optimisations.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Work Experience
Technical SEO Manager at Oliver Bonas
May 1, 2026 - PresentLed Technical SEO for Oliver Bonas, ensuring the website was safe from a rendering perspective and improving Core Web Vitals. Implemented and safeguarded a Technical SEO strategy across all devices. Reduced CLS from 1.00 to 0.30, strengthening page experience signals and search ranking stability. Improved Black Friday conversion rate by 50% YoY using FullStory behavioural insights and targeted on-site changes. Liaised with agencies and produced technical briefs for priority sections. Built an in-house Technical SEO framework to reduce dependency on external agencies. Leading the transition to LLM-powered search with an entity and semantic SEO strategy to optimise brand visibility across ChatGPT, Perplexity, and Google AI Overviews.
Stellar Search SEO Senior Account Manager at Stellar Search
January 1, 2025 - April 30, 2026Supported the SEO team prior to hiring a new Senior SEO Account Manager, focusing on audits and strategy implementation. Conducted in-depth audits for new and existing clients to identify technical and content opportunities. Supported content gap analysis, keyword research, and on-page optimisation. Delivered technical SEO audits with actionable recommendations, including coding improvements.
Technical SEO Manager at Harrods
September 1, 2024 - December 31, 2024Supported the SEO Lead during a critical website migration to ensure seamless transition and optimised post-migration performance. Refined migration plans and redirect strategies to mitigate SEO risk and improve outcomes. Collaborated with development teams and stakeholders to execute tasks, resolve issues, and meet deadlines. Monitored site health using PI Datametrics, Oncrawl, and Screaming Frog to detect issues and provide actionable insights.
Technical SEO Consultant at The Curious SEO
April 1, 2024 - June 30, 2024Contracted support for technical audits, SEO strategy development, and content optimisation for new and existing clients.
SEO Lead at Velocity Partners
July 1, 2023 - December 31, 2023B2B content marketing agency role leading the SEO team. Managed strategy and client relationships and led a team of three. Focused on driving organic growth and high-intent conversions.
Technical SEO Consultant at eBay
January 1, 2023 - January 31, 2024Supported the category development team by identifying new opportunities and assessing performance. Identified category gaps and optimised product pages using Python, SQL, and SEO tools (Semrush and Google Keyword Planner). Resolved technical SEO issues including crawl budget, schema markup, and canonical tags using Screaming Frog, Botify, and Lumar. Analysed SEO and category performance using Google BigQuery and eBay’s SQL tool; automated reporting with Python and ChatGPT. Collaborated with internal teams and external agencies to drive category development and improve marketplace performance. Improved eBay’s Cars & Trucks category performance by 171% YoY following a major SEO implementation.
SEO Senior Account Manager at Croud
February 1, 2022 - April 30, 2022Supported the SEO Account Director by refining strategies and optimising performance for Regus Group, enhancing client growth and campaign effectiveness.
SEO Manager at Verkeer
October 1, 2020 - December 31, 2020Conducted account reviews, identified quick wins, and developed strategies to enhance long-term client performance.
Owner / SEO Consultant at Frank Digital
September 1, 2020 - December 31, 2020Led business development, strategy, and implementation for a freelance/contractor business offering SEO and PPC services. Secured new clients by pitching via email, phone, and virtual meetings. Managed multilingual SEO campaigns, conducted audits, and implemented optimisation strategies for international clients. Delivered measurable results including +140% YoY organic traffic and +80% revenue for Clive Christian after migrating the UK site to Shopify, and performance improvements for Tonic15 and Secret Saviours through category development, CRO, on-page SEO, and user journey enhancements.
SEO Account Manager at Verb Brands
September 1, 2019 - September 30, 2020Performance Marketing Manager at Bolt Digital, London
August 1, 2018 - September 30, 2019Performance Marketer at Anova London, London
January 1, 2018 - July 31, 2018Digital Marketing Strategist at Loki, Kuala Lumpur
January 1, 2016 - October 31, 2017Digital Planner/Strategist at Wunderman, Kuala Lumpur
January 1, 2015 - January 31, 2016Associate Producer at Edge Asia
January 1, 2013 - December 31, 2014Education
Master in Technology - Enhanced Communication For Cultural Heritage at Universita’ della Svizzera Italiana
January 1, 2010 - January 1, 2012Bachelor of Arts in Film and TV Studies at Universita’ di Roma 3
January 1, 2010 - January 1, 2012Qualifications
Industry Experience
Retail, Consumer Goods, Professional Services, Media & Entertainment, Software & Internet
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
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