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I’m a Creative Director, Designer, Photographer and Content Creator with over a decade of multidisciplinary experience leading branding, editorial design, and digital campaigns across global brands and cultural projects. I co-founded one of Portugal’s pioneering creative agencies, blending visual identity, storytelling, and social impact to help brands connect with people in meaningful ways. My work spans from global campaigns for IKEA to cultural interventions, podcasts, and product design. I’m passionate about innovation, culture, and collaborative storytelling, and I enjoy building teams, teaching workshops, and exploring AI-driven content to push creative boundaries while staying rooted in humanity and accessibility.…I’m a Creative Director, Designer, Photographer and Content Creator with over a decade of multidisciplinary experience leading branding, editorial design, and digital campaigns across global brands and cultural projects. I co-founded one of Portugal’s pioneering creative agencies, blending visual identity, storytelling, and social impact to help brands connect with people in meaningful ways. My work spans from global campaigns for IKEA to cultural interventions, podcasts, and product design. I’m passionate about innovation, culture, and collaborative storytelling, and I enjoy building teams, teaching workshops, and exploring AI-driven content to push creative boundaries while staying rooted in humanity and accessibility.

Frederico Gomes

Creative Director, Designer, Photographer, +3

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I’m a Creative Director, Designer, Photographer and Content Creator with over a decade of multidisciplinary experience leading branding, editorial design, and digital campaigns across global brands and cultural projects. I co-founded one of Portugal’s pioneering creative agencies, blending visual identity, storytelling, and social impact to help brands connect with people in meaningful ways. My work spans from global campaigns for IKEA to cultural interventions, podcasts, and product design. I’m passionate about innovation, culture, and collaborative storytelling, and I enjoy building teams, teaching workshops, and exploring AI-driven content to push creative boundaries while staying rooted in humanity and accessibility.…I’m a Creative Director, Designer, Photographer and Content Creator with over a decade of multidisciplinary experience leading branding, editorial design, and digital campaigns across global brands and cultural projects. I co-founded one of Portugal’s pioneering creative agencies, blending visual identity, storytelling, and social impact to help brands connect with people in meaningful ways. My work spans from global campaigns for IKEA to cultural interventions, podcasts, and product design. I’m passionate about innovation, culture, and collaborative storytelling, and I enjoy building teams, teaching workshops, and exploring AI-driven content to push creative boundaries while staying rooted in humanity and accessibility.

Available to hire

I’m a Creative Director, Designer, Photographer and Content Creator with over a decade of multidisciplinary experience leading branding, editorial design, and digital campaigns across global brands and cultural projects. I co-founded one of Portugal’s pioneering creative agencies, blending visual identity, storytelling, and social impact to help brands connect with people in meaningful ways.

My work spans from global campaigns for IKEA to cultural interventions, podcasts, and product design. I’m passionate about innovation, culture, and collaborative storytelling, and I enjoy building teams, teaching workshops, and exploring AI-driven content to push creative boundaries while staying rooted in humanity and accessibility.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Language

Portuguese

Fluent

English

Fluent

Spanish; Castilian

Advanced

Work Experience

Creative Director at Fred Gomes Studio / Self-employed

January 1, 2025 - Present

Lead creative strategy and multidisciplinary design for clients worldwide, overseeing branding, editorial design, digital campaigns, and storytelling across multiple platforms.

Creative Director at IKEA

January 1, 2012 - January 1, 2024

Directed a series of videos for IKEA’s worldwide social media platforms around the theme 'Sleep', creating innovative visual narratives and content strategies.

Co-Founder & Creative Director at We Blog You

January 1, 2015 - January 1, 2018

Founded a pioneering creative communication agency; led branding, editorial design, digital campaigns and storytelling for major brands and public figures.

Co-Founder & Creative Director at Hey Billie!

January 1, 2020 - Present

Co-founded an inclusive brand; oversaw creative direction, identity development, product design and communications.

Co-Founder & Creative Director at All The Tee

January 1, 2011 - January 1, 2013

Designed branding and visual identity, built an on-demand merch platform; cultivated artist collaborations and managed communications.

Designer & Photographer at Meed Brand Media Agency (Porto)

January 1, 2024 - January 1, 2025

Led branding, visual identity, editorial design, photography and video production for diverse clients; contributed to campaigns and digital strategy.

Artist & Creative Strategist at Independent Projects

January 1, 2021 - Present

Directed multidisciplinary projects across cultures; conceptual development, art direction and creative strategy for independent commissions.

Creative Director & Project Manager at Mercado do Bolhão (Porto)

January 1, 2017 - January 1, 2021

Directed creative interventions by artists and developed collaborative projects linking heritage, community and contemporary creativity.

Co-Host & Creative Director at "O Fred e a Inês falam de coisas" (Podcast)

January 1, 2024 - January 1, 2025

Co-created and directed one of Portugal’s most listened-to podcasts, focusing on queerness, activism, culture; managed branding and digital communication strategy.