Fredrik Malmström

Lead Communications Manager at Volvo Group Trucks Technology (GTT)

Led development and execution of strategic internal communication to strengthen Volvo GTT’s brand and support business objectives. Coordinated with senior leaders and internal/external partners to maintain a unified messaging approach; monitored engagement and effectiveness across channels.

Digital Strategist / Business Developer at HAJ Agency

Advised clients on digital strategy, marketing communication, and business development. Translated marketing goals into functional, visually strong web solutions; supported sales and client acquisition; drove end-to-end project delivery with design and development teams.

Brand Strategist / Content Producer / Creative Director at Tentactic

Founder focusing on brand strategy, content production, and business development for scaleups and B2B/B2C clients. Produced Brand Leadership Forum and podcasts; advised on brand campaigns; led partnerships and long-term brand-building formats.

Key Account Manager / Digital Strategist / Project Manager at Rymd Communication

Drove new customer acquisition, sales, and delivery across strategy, concepts, and content production. Built 15 FTEs/consultants teams; improved internal processes; managed digital services and corporate communication.

Head of Marketing at Adway

Led brand and marketing functions; built a new website and brand assets; managed marketing across customer implementations, support, and internal channels; supported rapid European expansion and Series A readiness.

Chief Marketing Officer at Humly (formerly Studentvikarie)

Built the marketing department from scratch, led rebrand/name change, and scaled digital candidate inflows via social media. Managed GDPR, internal communication, and international expansion; oversaw downsizing during the pandemic while maintaining inflows.

Creative Lead & Acting Head of Order Management at Foxway (formerly Lin Education)

Managed order management for high turnover and led marketing productions including commercials, training videos, and events in collaboration with major partners. Transitioned to project management across market, development, and management teams.

Lead Communication Manager at Volvo Group Trucks Technology (GTT)

Led development and execution of strategic internal communication initiatives to strengthen Volvo GTT's brand and support business objectives. Developed and aligned messaging across internal and external channels; collaborated with senior leaders, internal teams, and external partners to ensure a unified brand narrative; monitored and measured effectiveness to drive long-term engagement.

Digital Strategist / Business Developer at HAJ Agency

Advised clients on digital strategy, marketing communications, and business development; translated marketing goals into functional web solutions; supported sales and client acquisition; led end-to-end delivery with design and development teams.

Key Account Manager / Digital Strategist / Project Manager at Rymd Communication

Responsible for new customer acquisition and delivery across strategies, concepts, and content production; developed key accounts (10+ clients) and generated 300k EUR in sales in the last 10 months; directed 15 FTEs and consultants in strategy, concept and content production.

Head of Marketing at Adway

Led branding and marketing; built website and brand assets; managed marketing across customer implementations, customer support and internal marketing; supported rapid growth during Series A and European expansion.

Chief Marketing Officer at Humly (formerly Studentvikarie)

Built the marketing department from scratch (3 FTEs) and led the company’s rebrand and name change; scaled candidate inflow from ~50/month at 50 EUR CPA in 2018 to 600+/month at 3 EUR CPA in 2019; managed international expansion (UK); contributed to overall company strategy, GDPR and internal communications; navigated budget cuts during the pandemic.