As an experienced marketing professional with over 5 years experience both in-house and in agency I can confidently lead end-to-end planning and management of digital campaigns to grow awareness, participation and engagement across a broad range of sectors, from civil-service to finance, and news outlets to charities.
I’ve worked across sensitive and challenging situations which demonstrates diplomacy - while ensuring all content is accurate, inclusive, and aligned with brand guidelines and accessibility best practice, as well as optimising user journeys. I’m proficient in analytical tools (e.g. GA4) whereby I use digital insights to guide my decision making and adapt content to suit different audiences.
My work as the Communications and Social Media Lead with the Dementia Trust has given me an insight into legal issues such as Power of Attorney (POA) with the task of communicating this through blog posts, emails and social media content. This has built upon my key legislation knowledge and direct engagement with a sensitive area within the general public.
With my strengths in digital marketing, content production and digital communications, I have demonstrated the ability to produce multi-format creative content and I’m proficient in Canva, Adobe Suite and Figma. I have led on creating and delivering high-quality digital communications; turning data into compelling content; designing and delivering digital Campaigns.
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