As an experienced marketing professional with over 5 years experience both in-house and in agency I can confidently lead end-to-end planning and management of digital campaigns to grow awareness, participation and engagement across a broad range of sectors, from civil-service to finance, and news outlets to charities. I’ve worked across sensitive and challenging situations which demonstrates diplomacy - while ensuring all content is accurate, inclusive, and aligned with brand guidelines and accessibility best practice, as well as optimising user journeys. I’m proficient in analytical tools (e.g. GA4) whereby I use digital insights to guide my decision making and adapt content to suit different audiences. My work as the Communications and Social Media Lead with the Dementia Trust has given me an insight into legal issues such as Power of Attorney (POA) with the task of communicating this through blog posts, emails and social media content. This has built upon my key legislation knowledge and direct engagement with a sensitive area within the general public. With my strengths in digital marketing, content production and digital communications, I have demonstrated the ability to produce multi-format creative content and I’m proficient in Canva, Adobe Suite and Figma. I have led on creating and delivering high-quality digital communications; turning data into compelling content; designing and delivering digital Campaigns.…

Ellie Paterson

As an experienced marketing professional with over 5 years experience both in-house and in agency I can confidently lead end-to-end planning and management of digital campaigns to grow awareness, participation and engagement across a broad range of sectors, from civil-service to finance, and news outlets to charities. I’ve worked across sensitive and challenging situations which demonstrates diplomacy - while ensuring all content is accurate, inclusive, and aligned with brand guidelines and accessibility best practice, as well as optimising user journeys. I’m proficient in analytical tools (e.g. GA4) whereby I use digital insights to guide my decision making and adapt content to suit different audiences. My work as the Communications and Social Media Lead with the Dementia Trust has given me an insight into legal issues such as Power of Attorney (POA) with the task of communicating this through blog posts, emails and social media content. This has built upon my key legislation knowledge and direct engagement with a sensitive area within the general public. With my strengths in digital marketing, content production and digital communications, I have demonstrated the ability to produce multi-format creative content and I’m proficient in Canva, Adobe Suite and Figma. I have led on creating and delivering high-quality digital communications; turning data into compelling content; designing and delivering digital Campaigns.…

Available to hire

As an experienced marketing professional with over 5 years experience both in-house and in agency I can confidently lead end-to-end planning and management of digital campaigns to grow awareness, participation and engagement across a broad range of sectors, from civil-service to finance, and news outlets to charities.

I’ve worked across sensitive and challenging situations which demonstrates diplomacy - while ensuring all content is accurate, inclusive, and aligned with brand guidelines and accessibility best practice, as well as optimising user journeys. I’m proficient in analytical tools (e.g. GA4) whereby I use digital insights to guide my decision making and adapt content to suit different audiences.

My work as the Communications and Social Media Lead with the Dementia Trust has given me an insight into legal issues such as Power of Attorney (POA) with the task of communicating this through blog posts, emails and social media content. This has built upon my key legislation knowledge and direct engagement with a sensitive area within the general public.

With my strengths in digital marketing, content production and digital communications, I have demonstrated the ability to produce multi-format creative content and I’m proficient in Canva, Adobe Suite and Figma. I have led on creating and delivering high-quality digital communications; turning data into compelling content; designing and delivering digital Campaigns.

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Experience Level

Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
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Language

English
Fluent

Work Experience

Social Media & Communications Lead at Dementia Trust
January 1, 2026 - Present
Shaping digital marketing content to enhance the Trust's social media channels, quarterly e-newsletter and ad-hoc shots. Provide diagnostic review and support on the Trust's channels. Educational content surrounding sensitive issues (e.g., Power of Attorney) and guidance on engaging different audience types.
Digital Media Executive at Republic of Media
January 1, 2025 - Present
Shaping digital campaigns and content across multiple platforms, improving SEO and online visibility, collaborating with videographers, photographers and external agencies to drive conversions and ROI. GDPR-compliant data handling and reporting.
Marketing Executive at C & C Group
January 1, 2022 - January 1, 2024
Created, managed and optimized cross-channel marketing campaigns; collaborated with internal teams to align with brand guidelines; produced and edited multimedia content across shot-form videos, interviews and graphics; ensured content aligned with brand; monitored performance against metrics and timelines.
International Marketing Executive at House of Glenroy
January 1, 2020 - January 1, 2022
Supported global brand initiatives across key export markets; ensured alignment with strategic marketing plans and brand positioning; developed client media strategies and coordinated cross-channel campaigns with external agencies and internal teams.

Education

Master of Science (MSc) in International Business Management at Glasgow Caledonian University
January 1, 2020 - January 1, 2022
Bachelor of Science (BSc) in Prosthetics and Orthotics at University of Strathclyde
January 1, 2017 - January 1, 2021

Qualifications

Full UK Driving Licence
January 11, 2030 - February 23, 2026

Industry Experience

Media & Entertainment, Software & Internet, Professional Services, Education, Retail, Consumer Goods