I'm Fernando Rojas, an artist-driven photographer whose passion is expressed through the syntax of light and composition. Over two decades in the Dallas–Fort Worth commercial market I’ve refined my craft as Director of Photography at Blue Line Studio, shaping environmental portraits, restaurant and product imagery, architecture, and aerial photography into visuals that tell a client’s story. Collaborating with clients comes naturally to me—my goal is to create a comfortable, collaborative atmosphere that unlocks strong creative ideas. I’m proficient with Adobe Lightroom, Photoshop, and Premiere, and I also work with Mailchimp, Canva, Instagram, Facebook, and Microsoft Word to translate shoots into effective social and marketing assets.

Fernando Rojas

I'm Fernando Rojas, an artist-driven photographer whose passion is expressed through the syntax of light and composition. Over two decades in the Dallas–Fort Worth commercial market I’ve refined my craft as Director of Photography at Blue Line Studio, shaping environmental portraits, restaurant and product imagery, architecture, and aerial photography into visuals that tell a client’s story. Collaborating with clients comes naturally to me—my goal is to create a comfortable, collaborative atmosphere that unlocks strong creative ideas. I’m proficient with Adobe Lightroom, Photoshop, and Premiere, and I also work with Mailchimp, Canva, Instagram, Facebook, and Microsoft Word to translate shoots into effective social and marketing assets.

Available to hire

I’m Fernando Rojas, an artist-driven photographer whose passion is expressed through the syntax of light and composition. Over two decades in the Dallas–Fort Worth commercial market I’ve refined my craft as Director of Photography at Blue Line Studio, shaping environmental portraits, restaurant and product imagery, architecture, and aerial photography into visuals that tell a client’s story.

Collaborating with clients comes naturally to me—my goal is to create a comfortable, collaborative atmosphere that unlocks strong creative ideas. I’m proficient with Adobe Lightroom, Photoshop, and Premiere, and I also work with Mailchimp, Canva, Instagram, Facebook, and Microsoft Word to translate shoots into effective social and marketing assets.

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Language

English
Fluent

Work Experience

Director of Photography at Blue Line Studio, LLC
August 1, 2011 - November 2, 2025
Commercial photography & film studio focusing on environmental portraits, pets, restaurants, cuisine, product, corporate events, architectural & interior design, aerial imagery, and creating visual content for social & marketing platforms.
Marketing & Social Media Manager at Reach Hospitality
September 1, 2024 - September 1, 2024
Built a marketing arm with photography & video as the primary content; curated three marketing calendars; produced campaigns for Pie Tap, TacoLingo; managed social media accounts, including postings, stories, reels, boosts, influencer collaborations.
Director of Photography at Dexas International
April 1, 2020 - April 1, 2020
Produced professional product photography & product videos including lifestyle & food; developed in-house studio; created digital online processes to fulfill Amazon, Bed Bath & Beyond image requirements; collaborated across departments to optimize asset access.
Portrait & Product Photographer at Cooter’s Village Camera
August 1, 2011 - August 1, 2011
Photography specializing in portraits, retail product, artwork, & pets; Head of Camera & Video Sales, Purchaser & Consulting.
Membership Liaison at The MAC / Kitchen Dog Theater
November 1, 2008 - November 1, 2008
Membership liaison to the McKinney Avenue Contemporary Photography, art installation, art shipping & handling, artist liaison, membership recruitment, city grants & private donations, art talks; helped design the website & updated it with photography & exhibition summaries; managed front-of-house operations during performances in two theaters.
Marketing & Social Media Manager at Reach Hospitality
August 1, 2023 - September 1, 2024
Created a strong marketing arm with engaging photography & video as the primary vessel for emerging brands within the company. Curated marketing calendars, produced campaigns for Pie Tap & TacoLingo, and managed photography and video content for Pie Tap, TacoLingo, Black Tap, Ojos Locos, and The Mexican. Managed social media accounts, posts, stories, reels, boosts, influencer collaborations and brand partnerships.
Portrait & Product Photographer / Head of Camera & Video Sales, Purchaser & Consulting at Cooter’s Village Camera
January 1, 1998 - August 1, 2011
Portrait & Product Photography for Retail, Artwork & Pets. Led camera & video sales, purchasing, and consulting.
Membership Liaison at The MAC / Kitchen Dog Theater
March 1, 2005 - November 1, 2008
Photography-based art installation, art shipping & handling, artist liaison, membership recruitment, city grants & private donations, art talks; organized the Annual Blue Yule Benefit. Helped design and update the website with photography and exhibition summaries for archival purposes. Managed front-of-house operations during performances in two theaters.
Portrait & Product Photographer, Sales at Cooter’s Village Camera
January 1, 1997 - August 1, 2011
Portrait, product, artwork and pet photography; led high-end camera and print shop operations, including camera & video sales, purchasing, consulting and printing.

Education

BFA at North Lake College
January 1, 1996 - January 1, 2001
BFA at North Lake College
January 1, 1996 - January 1, 2001
BFA, Photography at North Lake College
January 1, 1996 - January 1, 2002
Part 107 Remote Pilot License at FAA
January 1, 2016 - May 16, 2026

Qualifications

Part 107 Remote Pilot License
January 1, 2016 - May 16, 2026

Industry Experience

Media & Entertainment, Professional Services, Retail, Travel & Hospitality, Real Estate & Construction, Other