I’m Efrosinia Auseichykava, a social media manager with 3+ years of experience across the Australian and U.S. markets, combining PR and digital marketing foundations to build paid and organic social systems that actually work. I’ve developed strategies and content for both B2C and B2B brands across Instagram, Facebook, TikTok, Pinterest, YouTube, LinkedIn, and Reddit—balancing creativity with clear KPIs, consistent brand tone, and platform-specific cadence. I manage everything end to end, from content pillars and editorial planning to scripts, captions, production guidelines, and community engagement. I also run performance tracking with UTMs and analytics to optimize campaigns, support SEO improvements, and improve conversion paths—while collaborating closely with clients to align social efforts with broader marketing objectives. When needed, I step into PR tasks like pitching and securing editorial placements and affiliate reviews to extend brand visibility.…

Efrosinia Auseichykava

I’m Efrosinia Auseichykava, a social media manager with 3+ years of experience across the Australian and U.S. markets, combining PR and digital marketing foundations to build paid and organic social systems that actually work. I’ve developed strategies and content for both B2C and B2B brands across Instagram, Facebook, TikTok, Pinterest, YouTube, LinkedIn, and Reddit—balancing creativity with clear KPIs, consistent brand tone, and platform-specific cadence. I manage everything end to end, from content pillars and editorial planning to scripts, captions, production guidelines, and community engagement. I also run performance tracking with UTMs and analytics to optimize campaigns, support SEO improvements, and improve conversion paths—while collaborating closely with clients to align social efforts with broader marketing objectives. When needed, I step into PR tasks like pitching and securing editorial placements and affiliate reviews to extend brand visibility.…

Available to hire

I’m Efrosinia Auseichykava, a social media manager with 3+ years of experience across the Australian and U.S. markets, combining PR and digital marketing foundations to build paid and organic social systems that actually work. I’ve developed strategies and content for both B2C and B2B brands across Instagram, Facebook, TikTok, Pinterest, YouTube, LinkedIn, and Reddit—balancing creativity with clear KPIs, consistent brand tone, and platform-specific cadence.

I manage everything end to end, from content pillars and editorial planning to scripts, captions, production guidelines, and community engagement. I also run performance tracking with UTMs and analytics to optimize campaigns, support SEO improvements, and improve conversion paths—while collaborating closely with clients to align social efforts with broader marketing objectives. When needed, I step into PR tasks like pitching and securing editorial placements and affiliate reviews to extend brand visibility.

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Skills

Experience Level

Canva
Expert
Adobe Photoshop
Expert
Adobe Illustrator
Expert
Mailchimp
Expert
Instagram
Expert
Adobe Premiere Pro
Expert
Video Advert
Expert
LinkedIn
Expert
Adobe After Effects
Expert
TikTok
Expert
Copywriting
Expert
Figma
Expert
Google Ads
Expert
Social Media Design
Expert
Facebook Ads
Expert
Branding
Expert
SEO
Intermediate
CapCut
Intermediate
GA4
Intermediate
HubSpot
Intermediate
Pinterest
Intermediate
Reddit
Intermediate
YouTube
Intermediate
SEMrush
Intermediate
Ahrefs
Intermediate
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Language

German
Intermediate
English
Fluent
Russian
Fluent

Work Experience

Social Media Manager at Freelance / Self-Employed
April 1, 2025 - Present
Managed social media accounts for multiple brands as an independent contractor, delivering end-to-end social media management. Developed and executed social media and content strategies aligned with brand and commercial goals. Planned, created, scheduled, and managed content across Instagram, LinkedIn, Facebook, and TikTok using Zoho Social. Produced visual content, short-form video, and paid ads using Canva, CapCut, and Adobe tools. Created and managed paid social advertising campaigns, achieving approximately 900% ROI and increasing website traffic by 150%, contributing to a significant uplift in product sales. Sourced creators and coordinated UGC collaborations, including outreach, approvals, and publishing. Managed online communities, engaging with audiences and maintaining consistent brand tone of voice.
PR Internship (Public Relations Intern) at Centre for International Relations – Ministry of Education
September 1, 2024 - December 1, 2024
Assisted with bilingual press releases and document translation, supported international communications and research initiatives, and helped with event coordination and logistics. Gained experience in public-sector and cross-cultural communications.
Intern at Centre for International Relations – Ministry of Education
September 1, 2024 - December 1, 2024
Assisted with bilingual press releases and document translation; supported international communications and research initiatives; assisted with event coordination and logistics.
Social Media Manager / Marketing Coordinator at Pope Recruitment Pty Ltd
March 1, 2024 - April 1, 2025
Managed and scheduled branded social content using Zoho Social and created marketing visuals with Canva and Figma. Wrote and edited social and marketing copy, conducted market/content research for trends and engagement opportunities, monitored metrics, and supported strategy optimization. Grew Instagram followers organically by ~2% per month without paid support and built a LinkedIn newsletter reaching 600 subscribers with an audience weighted toward C-level decision-makers.
Marketing Assistant / Social Media Manager at Corptek Group Pty Ltd
March 1, 2023 - March 1, 2024
Supported day-to-day marketing tasks and content scheduling. Created visual assets and internal marketing materials using Canva to maintain brand consistency. Assisted with EDM campaigns and email formatting using Mailchimp, supporting internal communications initiatives.
Social Media Manager / Marketing Coordinator at People Recruitment Pty Ltd
March 1, 2023 - March 1, 2024
Managed and scheduled day-to-day marketing activities across platforms; created branded visual assets and marketing materials using Canva and Adobe tools; wrote and edited copy for social media posts and marketing content.
Branch Manager at IMODEL Agency
October 1, 2022 - March 1, 2023
Managed daily branch operations including scheduling, administration, and coordination; led recruitment and onboarding of new talent; maintained client relationships and supported service delivery.

Education

Bachelor’s degree in Public Relations & Intercultural Communication at Minsk State Linguistic University
January 11, 2030 - January 1, 2025
High School Certificate at Mogilev State Regional Lyceum #1
January 11, 2030 - January 1, 2020
Bachelor’s Degree in Public Relations & Intercultural Communication at Minsk State Linguistic University
September 1, 2020 - January 1, 2025
Higher School Certificate at State Regional Lyceum #1
January 11, 2030 - September 24, 2026

Qualifications

Social Media Marketing: Strategy & Optimization
October 1, 2025 - January 17, 2026
AI for Marketing
October 1, 2025 - January 17, 2026
B2B Marketing on LinkedIn
October 1, 2025 - January 17, 2026
Content Creation: Strategy and Tools
September 1, 2025 - January 17, 2026
Five Digital Marketing Strategies to Drive Conversions
September 1, 2025 - January 17, 2026
Cambridge English Level 1 Certification in ESOL International (First)
January 1, 2020 - January 17, 2026
Social Media Marketing: Strategy & Optimisation
September 1, 2025 - September 24, 2026
AI for Marketing
October 1, 2025 - September 24, 2026
B2B Marketing on LinkedIn
September 1, 2025 - September 24, 2026
Content Creation: Strategy & Tools
February 1, 2026 - September 24, 2026
HubSpot Certification
September 1, 2025 - September 24, 2026
Five Digital Marketing Strategies to Drive Conversions
January 1, 2026 - September 24, 2026
Cambridge English Level 1 Certificate in ESOL International (B2+)
January 1, 2019 - September 24, 2026

Industry Experience

Media & Entertainment, Education, Professional Services, Retail, Consumer Goods, Government
    Brand Positioning & Content Strategy for Pope Recruitment

    Pope Recruitment, a founder-led recruiting brand, wanted to establish a stronger digital presence, attract inbound business leads, and position itself as a modern alternative to traditional recruitment agencies. Initially, the brand lacked consistent content, a clear positioning narrative, and channels optimized for credibility and lead generation.

    I developed a simple but effective content and positioning strategy focused on LinkedIn first, then expanded into supporting visuals and web presence. I produced thought-leadership posts, client/candidate messaging, designed branded social assets, built a clean brand identity across touchpoints, and launched a LinkedIn newsletter with structured, value-driven hiring insights. I also designed productized service pages, pitch materials, and basic website assets to support inbound credibility.

    As a result, Pope Recruitment built a consistent professional brand presence, generated inbound conversations through LinkedIn, and launched a newsletter that attracted over 600 subscribers, including C-level professionals. The improved clarity of messaging and presentation supported client acquisition and higher perceived value, helping the brand transition from outbound to more relationship-driven inbound recruitment activity.

    Social Media Strategy & Content for Artline Resin

    Artline, a DIY resin brand, wanted to reach more hobbyists and creators on social and convert product interest into real engagement and traffic. At the time, they lacked consistent short-form content and a coordinated multi-platform presence.

    I built a cross-platform strategy across YouTube, Instagram, TikTok, Facebook, Pinterest, and Threads, produced short-form videos and social assets, handled scheduling and community management, supported seasonal campaigns and giveaways, and designed website banners and product cards to ensure consistent branding across owned channels.

    As a result, one YouTube Short reached 524K organic views, organic engagement increased to 9%, link CTR improved on Instagram, and monthly reach grew by ~20% across platforms. Pinterest delivered steady evergreen impressions, Threads helped maintain lightweight community touchpoints, and paid campaigns delivered a 900% ROI.