I’m a Social Media & Content Manager helping brands grow through strategic content, short-form video, and performance insights. I manage full social cycles from planning and copy to design, posting, and reporting. I’ve worked with international brands across lifestyle and tech, delivering consistent content output, improved engagement, and measurable traffic lift through optimization and analytics. I’m comfortable working async with founders, marketing teams, and designers to turn brand goals into campaigns that move metrics not just fill feeds.…

Efrosinia Auseichykava

I’m a Social Media & Content Manager helping brands grow through strategic content, short-form video, and performance insights. I manage full social cycles from planning and copy to design, posting, and reporting. I’ve worked with international brands across lifestyle and tech, delivering consistent content output, improved engagement, and measurable traffic lift through optimization and analytics. I’m comfortable working async with founders, marketing teams, and designers to turn brand goals into campaigns that move metrics not just fill feeds.…

Available to hire

I’m a Social Media & Content Manager helping brands grow through strategic content, short-form video, and performance insights. I manage full social cycles from planning and copy to design, posting, and reporting. I’ve worked with international brands across lifestyle and tech, delivering consistent content output, improved engagement, and measurable traffic lift through optimization and analytics. I’m comfortable working async with founders, marketing teams, and designers to turn brand goals into campaigns that move metrics not just fill feeds.

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Language

German
Intermediate
English
Fluent
Russian
Fluent

Work Experience

Social Media Manager at Freelance / Self-Employed
April 1, 2025 - Present
Managed social media accounts for multiple brands as an independent contractor, delivering end-to-end social media management. Developed and executed social media and content strategies aligned with brand and commercial goals. Planned, created, scheduled, and managed content across Instagram, LinkedIn, Facebook, and TikTok using Zoho Social. Produced visual content, short-form video, and paid ads using Canva, CapCut, and Adobe tools. Created and managed paid social advertising campaigns, achieving approximately 900% ROI and increasing website traffic by 150%, contributing to a significant uplift in product sales. Sourced creators and coordinated UGC collaborations, including outreach, approvals, and publishing. Managed online communities, engaging with audiences and maintaining consistent brand tone of voice.
Social Media Manager / Marketing Coordinator at People Recruitment Pty Ltd
March 1, 2023 - March 1, 2024
Managed and scheduled day-to-day marketing activities across platforms; created branded visual assets and marketing materials using Canva and Adobe tools; wrote and edited copy for social media posts and marketing content.
Branch Manager at IMODEL Agency
October 1, 2022 - March 1, 2023
Managed daily branch operations including scheduling, administration, and coordination; led recruitment and onboarding of new talent; maintained client relationships and supported service delivery.
Intern at Centre for International Relations – Ministry of Education
September 1, 2024 - December 1, 2024
Assisted with bilingual press releases and document translation; supported international communications and research initiatives; assisted with event coordination and logistics.

Education

Bachelor’s degree in Public Relations & Intercultural Communication at Minsk State Linguistic University
January 11, 2030 - January 1, 2025
High School Certificate at Mogilev State Regional Lyceum #1
January 11, 2030 - January 1, 2020

Qualifications

Social Media Marketing: Strategy & Optimization
October 1, 2025 - January 17, 2026
AI for Marketing
October 1, 2025 - January 17, 2026
B2B Marketing on LinkedIn
October 1, 2025 - January 17, 2026
Content Creation: Strategy and Tools
September 1, 2025 - January 17, 2026
Five Digital Marketing Strategies to Drive Conversions
September 1, 2025 - January 17, 2026
Cambridge English Level 1 Certification in ESOL International (First)
January 1, 2020 - January 17, 2026

Industry Experience

Media & Entertainment, Education, Professional Services
    paper Brand Positioning & Content Strategy for Pope Recruitment

    Pope Recruitment, a founder-led recruiting brand, wanted to establish a stronger digital presence, attract inbound business leads, and position itself as a modern alternative to traditional recruitment agencies. Initially, the brand lacked consistent content, a clear positioning narrative, and channels optimized for credibility and lead generation.

    I developed a simple but effective content and positioning strategy focused on LinkedIn first, then expanded into supporting visuals and web presence. I produced thought-leadership posts, client/candidate messaging, designed branded social assets, built a clean brand identity across touchpoints, and launched a LinkedIn newsletter with structured, value-driven hiring insights. I also designed productized service pages, pitch materials, and basic website assets to support inbound credibility.

    As a result, Pope Recruitment built a consistent professional brand presence, generated inbound conversations through LinkedIn, and launched a newsletter that attracted over 600 subscribers, including C-level professionals. The improved clarity of messaging and presentation supported client acquisition and higher perceived value, helping the brand transition from outbound to more relationship-driven inbound recruitment activity.

    paper Social Media Strategy & Content for Artline Resin

    Artline, a DIY resin brand, wanted to reach more hobbyists and creators on social and convert product interest into real engagement and traffic. At the time, they lacked consistent short-form content and a coordinated multi-platform presence.

    I built a cross-platform strategy across YouTube, Instagram, TikTok, Facebook, Pinterest, and Threads, produced short-form videos and social assets, handled scheduling and community management, supported seasonal campaigns and giveaways, and designed website banners and product cards to ensure consistent branding across owned channels.

    As a result, one YouTube Short reached 524K organic views, organic engagement increased to 9%, link CTR improved on Instagram, and monthly reach grew by ~20% across platforms. Pinterest delivered steady evergreen impressions, Threads helped maintain lightweight community touchpoints, and paid campaigns delivered a 900% ROI.