Digital Marketing Specialist (Part time) at Haidilao UK

Responsible for end-to-end content production and campaign planning, including 12 IG Reels, 9 TikTok videos, and 12 Xiaohongshu posts monthly; led 20–30 influencer collaborations monthly engaging over 300 creators; developed scripts, filmed content, edited videos, and delivered full-funnel campaigns (CNY, Mid-Autumn). Created viral content such as a family-focused collaboration with 350K views and 3,000 interactions, boosting store footfall and maintaining 100K–300K monthly organic views.

Digital Marketing Consultant at Self-employed

Managed long-term social and paid marketing for F&B, lifestyle, real estate, and wellness brands. Real Estate client: Meta Lead Ads (£3,000/month) generating 20+ qualified leads daily with CPA £5–10, contributing to £1.5M annual revenue. Superfood Lab HK: developed eDM automation flows and regular email campaigns generating five-figure annual revenue with 20–40% open rates. Sugarcane Bar London: grew Instagram organically from 2,000 to 5,000 followers in 12 months. Produced viral IG/TikTok content with 300K–3M views and executed multi-market influencer collaborations in the UK and HK.

Digital Marketing Executive at Pulse Light Clinic

Produced Chinese-language content and short-form videos tailored for international audiences. (top video reaching 300K+ views) Managed influencers including TikTok creators. Maintained Chinese website pages and supported conversion funnel improvements.