I am a UK-based Content Creator and Strategic Communications Professional with over four years of experience helping brands, nonprofits and tech companies tell powerful stories, grow engaged communities and communicate with clarity and impact. I specialise in creating digital content that connects. From short-form video and social storytelling to brand campaigns, thought leadership, and impact narratives. I have worked across diverse sectors, including technology, education, hospitality, and social impact, producing content and communication strategies that reach and influence audiences at scale. At a leading African digital skills nonprofit, my campaigns reached more than one million people and supported major partnerships with Microsoft and national governments. I have also created community-driven content and brand messaging for executives, startups, restaurants and advocacy projects, increasing reach, engagement and customer conversions. My experience combines content creation, video production, digital strategy, social media management, scriptwriting, testimonial storytelling, and stakeholder communication. Whether I am developing a multi-platform content plan, managing a brand’s online voice, producing human-centred stories, or refining key messaging, I aim to deliver work that is creative, clear and aligned with client goals. If you need someone who understands both creativity and strategy, who can translate ideas into compelling content, and who brings professionalism and attention to detail to every project, I would love to work with you.

Funso Waters

I am a UK-based Content Creator and Strategic Communications Professional with over four years of experience helping brands, nonprofits and tech companies tell powerful stories, grow engaged communities and communicate with clarity and impact. I specialise in creating digital content that connects. From short-form video and social storytelling to brand campaigns, thought leadership, and impact narratives. I have worked across diverse sectors, including technology, education, hospitality, and social impact, producing content and communication strategies that reach and influence audiences at scale. At a leading African digital skills nonprofit, my campaigns reached more than one million people and supported major partnerships with Microsoft and national governments. I have also created community-driven content and brand messaging for executives, startups, restaurants and advocacy projects, increasing reach, engagement and customer conversions. My experience combines content creation, video production, digital strategy, social media management, scriptwriting, testimonial storytelling, and stakeholder communication. Whether I am developing a multi-platform content plan, managing a brand’s online voice, producing human-centred stories, or refining key messaging, I aim to deliver work that is creative, clear and aligned with client goals. If you need someone who understands both creativity and strategy, who can translate ideas into compelling content, and who brings professionalism and attention to detail to every project, I would love to work with you.

Available to hire

I am a UK-based Content Creator and Strategic Communications Professional with over four years of experience helping brands, nonprofits and tech companies tell powerful stories, grow engaged communities and communicate with clarity and impact. I specialise in creating digital content that connects. From short-form video and social storytelling to brand campaigns, thought leadership, and impact narratives.

I have worked across diverse sectors, including technology, education, hospitality, and social impact, producing content and communication strategies that reach and influence audiences at scale. At a leading African digital skills nonprofit, my campaigns reached more than one million people and supported major partnerships with Microsoft and national governments. I have also created community-driven content and brand messaging for executives, startups, restaurants and advocacy projects, increasing reach, engagement and customer conversions.

My experience combines content creation, video production, digital strategy, social media management, scriptwriting, testimonial storytelling, and stakeholder communication. Whether I am developing a multi-platform content plan, managing a brand’s online voice, producing human-centred stories, or refining key messaging, I aim to deliver work that is creative, clear and aligned with client goals.

If you need someone who understands both creativity and strategy, who can translate ideas into compelling content, and who brings professionalism and attention to detail to every project, I would love to work with you.

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Language

English
Fluent

Work Experience

Social Media Manager & Content Strategist at Falafel Xpress
April 1, 2025 - Present
Plan and execute a monthly social media content calendar across Instagram, Facebook, and TikTok; create and publish engaging short-form content (Reels, Stories, TikToks) using Canva Pro and CapCut; conduct regular social media audits and competitor analysis to identify content gaps and growth opportunities; monitor performance with analytics and generate monthly reports; collaborate with staff to capture on-brand visuals and maintain a cohesive voice and tone across all digital touchpoints; respond to comments and messages in a timely manner to support real-time customer service and online reputation.
Content Marketing Manager at Dtunes
February 1, 2025 - September 6, 2025
Oversee daily content creation for social platforms, growing engagement through data-informed formats; develop Canva-designed visuals, Meta Business Suite scheduling, and creative caption writing; implement weekly reporting using Google Sheets; craft email newsletters and social stories to boost retention and community engagement; expand online presence through consistent social-first content and strategic influencer partnerships.
Digital Media Lead at Tech4Dev
September 1, 2024 - September 6, 2025
Lead the content and digital media strategy for a Pan-African non-profit focused on digital inclusion; collaborate with global partners (Microsoft, Google, FCDO, Nigerian Government, ATC) to drive large-scale impact; direct multi-platform content strategy across 22 African countries, resulting in 64.6% growth in social media community; produce human-centered video documentaries from scripting to editing; lead campaigns reaching over 5 million people and driving thousands of program admissions and graduations; manage strategic media planning with Google Analytics, Meta Ads Manager, Canva Pro, and Looker Studio; build and mentor a cross-functional team to align content creation, campaigns, and digital PR with organizational goals.
Global Content & Brand Manager at Prunedge Dev. Technologies
September 1, 2022 - September 6, 2025
Design and execute a content-led brand positioning strategy that secured global recognition (Forbes features, UN solutions summit speaking engagements); develop thought leadership content contributing to high-profile speaking opportunities; draft and distribute press releases and op-eds, securing coverage in top-tier publications; secure TV interviews and panel appearances for executives; compose internal newsletters and executive messages to improve organizational communication and alignment; lead content efforts that strengthened public reputation and media presence.
Digital Content & Strategy Lead at Penzaarville Africa
August 1, 2021 - September 6, 2025
Design and implement content calendars and social media strategies for international brands; lead a content-focused PR campaign for an award-winning short film with coverage in 12 outlets; develop storytelling campaigns that increased audience engagement by 67% in one month; create content strategy playbooks to guide brands in digital content marketing.
Social Media Manager & Content Strategist at Falafel Xpress
April 1, 2025 - Present
Plan and execute a monthly social media content calendar across Instagram, Facebook, and TikTok, aligning with promotions, holidays, and brand campaigns. Create and publish engaging short-form content (Reels, Stories, TikToks) using Canva Pro and CapCut to showcase menu items, customer experiences, and behind-the-scenes moments. Conduct regular social media audits and competitor analysis to identify content gaps, track growth, and refine strategy; resulting in a 38% engagement increase. Use Meta Business Suite and scheduling tools to ensure timely posting and brand presence. Monitor and analyze content performance across platforms, generating monthly reports with actionable insights. Collaborate with staff to capture on-brand visuals and maintain a cohesive voice and tone. Respond to comments, direct messages, tags, and mentions to support online reputation and real-time customer service.
Content Marketing Manager at Dtunes
February 1, 2025 - September 6, 2025
Oversaw daily content for social platforms, growing engagement by 27% and increasing post reach through data-informed creative formats. Developed Canva-designed visuals, Meta Business Suite scheduling, and caption writing. Implemented weekly reporting using Google Sheets, presenting insights to stakeholders and adjusting campaigns accordingly. Crafted email newsletters and social media stories to boost retention and community engagement. Grew the platform’s online presence by 35% through consistent social-first content, digital storytelling, and strategic engagement. Collaborated with influencers and digital creators to amplify campaign messages, yielding a 15% spike in user interaction and shares across social channels.
Digital Media Lead at Tech4Dev
September 1, 2024 - September 6, 2025
Led content and digital media strategy for a Pan-African nonprofit focused on digital inclusion, collaborating with global partners such as Microsoft, Google, FCDO, the Nigerian Government, and American Tower Corporation (ATC) to drive large-scale impact. Directed multi-platform content strategy across 22 African countries, resulting in 64.6% growth in social media community and heightened visibility among policy and donor audiences. Spearheaded human-centered video storytelling from scripting through editing, producing documentaries highlighting beneficiaries moving from $0 to earning over $5,000 monthly. Led digital campaigns reaching over 5 million people, driving admissions and program graduations. Managed strategic media planning with Google Analytics, Meta Ads Manager, Canva Pro, and Looker Studio; ensured data-informed ROI optimization. Built and mentored a cross-functional team, achieving a 78% increase in international grants and partnerships. Developed high-impact media kits,
Global Content & Brand Manager at Prunedge Dev. Technologies
September 1, 2022 - September 6, 2025
Designed and executed a content-led brand positioning strategy that secured global recognition for the executive team, including Forbes and the Waislitz Global Citizen Awards, elevating the company’s industry credibility. Developed thought leadership content that led to high-profile speaking engagements, including a keynote at the United Nations Solutions Summit. Drafted and distributed press releases and op-eds for C-suite executives, resulting in coverage in The Guardian, Business Day, and Punch Newspapers. Secured TV interviews and panel speaking opportunities, positioning executives as subject-matter experts. Composed internal newsletters and executive messages to improve organizational communication and alignment with leadership goals. Led content efforts that strengthened public reputation and maintained consistent media presence.
Digital Content & Strategy Lead at Penzaarville Africa
August 1, 2021 - September 6, 2025
Designed and implemented content calendars and social media strategies for international brands, ensuring consistency and audience engagement. Led a content-focused PR campaign for an award-winning short film, securing coverage in 12 local and international outlets. Developed a high-impact storytelling campaign that increased audience engagement by 67% in one month. Created content strategy playbooks to guide brands in executing more effective digital content marketing.
Social Media Manager & Content Strategist at Falafel Xpress
April 1, 2025 - Present
Plan and execute a monthly social media content calendar across Instagram, Facebook, and TikTok; create and publish engaging short-form content; conduct regular social media audits and competitor analysis; monitor content performance and generate monthly insights; collaborate with staff to capture on-brand visuals and maintain a cohesive voice; respond to comments and messages to support real-time customer service and reputation.
Content Marketing Manager at Dtunes
February 1, 2025 - September 6, 2025
Oversaw daily content for social platforms, driving engagement and reach through data-informed formats; developed Canva-designed visuals and used Meta Business Suite for scheduling; produced weekly performance reports; crafted email newsletters and social stories to boost retention and community engagement; grew online presence through consistent, story-driven content and influencer collaboration.
Digital Media Lead at Tech4Dev
September 1, 2024 - September 6, 2025
Led Pan-African digital media strategy, collaborating with global partners (Microsoft, Google, FCDO, Nigerian Government, ATC) to drive large-scale impact; directed multi-platform storytelling that expanded reach across 22 countries; produced human-centered video documentaries from scripting to editing; managed campaigns reaching millions and supported thousands of program admissions and graduations; built a cross-functional team and created high-impact media kits and annual reports to secure coverage and partnerships.
Global Content & Brand Manager at Prunedge Dev. Technologies
September 1, 2022 - September 6, 2025
Designed and executed content-led brand positioning, securing global recognition and elevating credibility (Forbes features, awards); developed thought leadership that led to high-profile speaking engagements; drafted press materials resulting in coverage in top-tier outlets; secured executive media appearances and strengthened stakeholder trust; improved internal communications and leadership alignment to support organizational goals.
Digital Content & Strategy Lead at Penzaarville Africa
August 1, 2021 - September 6, 2025
Designed and implemented content calendars and social media strategies for international brands; led a PR campaign for an award-winning short film with multi-outlet coverage; developed storytelling campaigns increasing engagement; created content strategy playbooks to guide brands in digital marketing.
Content Creator & Social Media Manager at Falafel Xpress
April 1, 2025 - Present
Developed and executed local communications strategy that grew brand reach by 215% and local leads by 46%. Enhanced digital presence, boosting in-store sales by 15% through targeted social content and campaigns. Built influencer and media relationships, generating community engagement and increased press coverage. Monitored analytics, refining campaigns to raise engagement by 35% within three months.
Communications & Digital Media Lead at Tech4Dev
January 1, 2025 - October 8, 2025
Led a team of creators to produce daily content across all social platforms reaching over 1 million people; produced written and video testimonials; developed pan-African digital strategy growing community by 65% across 22 countries; led multi-million-user digital skills campaign with over 1 million reached and 200,000+ sign-ups in a week (with Microsoft and Nigerian government); achieved UN recognition for social impact; managed internal communications and campaign documentation including for a $100,000 grant.
Brand & Communications Manager at Prunedge Dev. Technologies
September 1, 2022 - October 8, 2025
Championed brand and executive communications for leading tech C-suites, securing Forbes Council admission and industry awards; enhanced LinkedIn visibility by 70% through thought leadership content and speaking opportunities.
Digital Content & Strategy Lead at Penzaarville Africa
August 1, 2021 - October 8, 2025
Delivered digital storytelling and influencer campaigns for global tech and lifestyle clients, increasing reach by 35%; led a team of three in executing social media marketing plan for an international luxury scotch brand looking to penetrate the Nigerian market.
Content Creator & Social Media Manager at Falafel Xpress
April 1, 2025 - Present
Developed and executed a local communications strategy, growing brand reach by 215% and local leads by 46% through targeted social content and campaigns. Enhanced digital presence, boosting in-store sales by 15% via content funnels and influencer collaborations. Built influencer and media relationships to increase press coverage and community engagement; monitored analytics to refine campaigns and improve engagement by 35% within three months.
Communications & Digital Media Lead at Tech4Dev
January 1, 2025 - October 8, 2025
Led a cross-functional team of graphic designers, content creators, social media managers, photographers, and video editors to produce daily content across platforms, reaching over 1 million people. Coordinated testimonials to build trust; developed pan-African digital strategy growing community by 65% across 22 countries. Managed a multi-million-user digital skills campaign with Microsoft and the Nigerian government; achieved UN recognition for social impact.
Brand & Communications Manager at Prunedge Dev. Technologies
September 1, 2022 - October 8, 2025
Championed brand and executive communications for leading tech C-suites, securing Forbes Council admission and industry awards. Enhanced LinkedIn visibility through thought leadership content and speaking opportunities.
Digital Content & Strategy Lead at Penzaarville Africa
August 1, 2021 - October 8, 2025
Delivered digital storytelling and influencer campaigns for global tech and lifestyle clients, increasing reach by 35%. Led a team of three in executing social media marketing plans for an international luxury scotch brand looking to penetrate the Nigerian market.
Content Creator & Social Media Manager at Falafel Xpress
April 1, 2025 - Present
Developed and executed local communications strategy that grew brand reach by 215% and local leads by 46%. Enhanced digital presence, boosting in-store sales by 15% through targeted social content and campaigns. Built influencer and media relationships, generating community engagement and increased press coverage. Monitored analytics, refining campaigns to raise engagement by 35% within three months.
Communications & Digital Media Lead at Tech4Dev
January 1, 2025 - October 8, 2025
Led a cross-functional team of creators to produce daily content across platforms reaching over 1 million people. Created written and video testimonials to build trust and credibility. Developed pan-African digital strategy, growing community by 65% across 22 countries. Directed multimillion-user digital skills campaigns reaching over 1 million with 200,000+ sign-ups in a week, earning UN recognition for social impact. Managed internal communications and campaign documentation, including for a $100,000 grant.
Brand & Communications Manager at Prunedge Dev. Technologies
September 1, 2022 - October 8, 2025
Championed brand and executive communications for leading tech C-suites, securing Forbes Council admission and industry awards. Enhanced LinkedIn visibility by 70% through thought leadership content and speaking opportunities.
Digital Content & Strategy Lead at Penzaarville Africa
August 1, 2021 - October 8, 2025
Delivered digital storytelling and influencer campaigns for global tech and lifestyle clients, increasing reach by 35%. Led a team of three in executing a social media plan for an international luxury scotch brand entering the Nigerian market.
Freelance Content Creator & Strategist at fw - Freelance
December 31, 2022 - October 8, 2025
Educates small businesses on Instagram and social media usage, revamps feeds, and implements effective content strategies.
Content & Digital Media Lead
September 1, 2024 - October 8, 2025
Directed large-scale digital campaigns across 22 African countries, produced human-centered video documentation, hosted panels, webinars, and live sessions; managed strategic media planning, analytics tracking, and campaign optimization.

Education

Master of Science (MSc) in Digital Marketing at University of Chester
January 11, 2030 - January 1, 2025
Barristers at Law (BL.) at The Nigerian Law School, Bwari, Abuja, Nigeria
January 11, 2030 - January 1, 2017
Bachelor of Law (LL.B) at Obafemi Awolowo University, Ile-Ife, Osun State, Nigeria
January 11, 2030 - January 1, 2015
Master of Science (MSc) in Digital Marketing at University of Chester
January 11, 2030 - January 1, 2025
Barristers at Law (BL.) at The Nigerian Law School, Bwari, Abuja, Nigeria
January 11, 2030 - January 1, 2017
Bachelor of Law (LL. B) at Obafemi Awolowo University, Ile-Ife, Osun State, Nigeria
January 11, 2030 - January 1, 2015
Master of Science (MSc) in Digital Marketing at University of Chester
January 1, 2025 - September 6, 2025
Barristers at Law (BL.) at The Nigerian Law School, Bwari, Abuja, Nigeria
January 11, 2030 - January 1, 2017
Bachelor of Law (LL.B) at Obafemi Awolowo University, Ile-Ife, Osun State, Nigeria
January 11, 2030 - January 1, 2015
MSc Digital Marketing at University of Chester, United Kingdom
January 11, 2030 - October 8, 2025
BL Law at Nigerian Law School, Abuja
November 1, 2016 - December 1, 2017
LLB (Hons) Law - Second Class Upper at Obafemi Awolowo University, Ile-Ife
March 1, 2011 - September 1, 2016
MSc Digital Marketing at University of Chester
January 11, 2030 - October 8, 2025
BL Law at Nigerian Law School, Abuja
November 1, 2016 - December 1, 2017
LLB (Hons) Law - Second Class Upper at Obafemi Awolowo University, Ile-Ife
March 1, 2011 - September 1, 2016
MSc Digital Marketing at University of Chester
January 11, 2030 - October 8, 2025
BL Law at Nigerian Law School, Abuja
November 1, 2016 - December 1, 2017
LLB (Hons) Law - Second Class Upper at Obafemi Awolowo University
March 1, 2011 - September 1, 2016

Qualifications

Script Writing for Video: Techniques and Tools
January 1, 2024 - September 6, 2025
Product Launches Micro Certification - Product School
January 1, 2024 - September 6, 2025
Product Roadmaps
January 1, 2024 - September 6, 2025
Product Analytics
January 1, 2024 - September 6, 2025
Content Marketing Certification – HubSpot Academy
January 1, 2020 - September 6, 2025
Script Writing for Video: Techniques and Tools
January 1, 2024 - September 6, 2025
Product Launches Micro Certification
January 1, 2024 - September 6, 2025
Product Roadmaps
January 1, 2024 - September 6, 2025
Product Analytics
January 1, 2024 - September 6, 2025
Content Marketing Certification – HubSpot Academy
January 1, 2020 - September 6, 2025
Script Writing for Video: Techniques and Tools
January 1, 2024 - September 6, 2025
Content Marketing Certification – HubSpot Academy
January 1, 2020 - September 6, 2025
Product Launches Micro Certification - Product School
January 1, 2024 - September 6, 2025
Product Roadmaps & Product Analytics
January 1, 2024 - September 6, 2025
Product Launches Micro Certification
January 1, 2024 - October 8, 2025
Content Marketing Certification
January 1, 2020 - October 8, 2025
Product School Product Launches Micro Certification
January 1, 2024 - October 8, 2025
HubSpot Academy Content Marketing Certification
January 1, 2020 - October 8, 2025
Product Launches Micro Certification
January 1, 2024 - October 8, 2025
Content Marketing Certification
January 1, 2020 - October 8, 2025

Industry Experience

Travel & Hospitality, Media & Entertainment, Non-Profit Organization, Professional Services, Education, Software & Internet, Government, Healthcare
    paper My Portfolio
    My portfolio is a reflection of the stories I have helped organisations tell — from digital skills initiatives that reached one million learners, to local brands building authentic community engagement through relatable content and video. I specialise in: • Social first video creation that drives high engagement • Crafting narratives that humanise brands and highlight real impact • Building content systems, calendars and strategies for growth • Managing campaigns across Instagram, TikTok, Facebook, LinkedIn and X • Producing visual and written stories that increase trust and credibility Across tech, education, nonprofit and hospitality sectors, I have worked with teams to bring their messages to life in a way that is creative, clear and meaningful. My work blends creativity with structure, ensuring that every story serves a purpose and moves audiences toward action.