Alp Gürsoy

Develop branding and marketing strategies to position startups and growth-stage companies for market entry, brand awareness, and growth by working directly with founders and CxOs. Manage full-funnel lead generation and conversion for AI-powered, cloud-based SaaS and tech solutions through differentiated go-to-market strategies. Lead strategy and execution of integrated marketing campaigns including email, content, search and social media marketing, PR, and events to achieve KPIs. Key achievements include driving 400% revenue growth for an AWS cloud cost optimization solution in 3 years and developing a global community strategy for Intel through their agency Dentsu McGarry Bowen.

Built and led a global team to develop marketing strategies and execute digital marketing programs to generate leads from financial services firms worldwide. Led demand generation campaigns, content marketing, and events to support sales team pipelines. Formed global partnerships with professional associations, media, and content publishers and sponsored tradeshows to enhance thought leadership. Key achievements include increasing leads from digital campaigns by over 50% and improving annual user conference attendance by 41%.

Developed and managed joint marketing campaigns with Visa-issuing banks aimed at increasing card sales volume. Launched the Visa Debit card in Canada by partnering with issuer banks on card branding, merchant acceptance, and consumer adoption strategy. Collaborated with leading retailers for marketing campaigns across digital, TV, print, radio, POS, outdoor, and social media to drive card spend. Achieved positive ROI on marketing activations with partners.