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I am a strategic and hands-on B2B marketing and branding professional with extensive experience working for leading global tech firms and innovative startups. I specialize in developing measurable, analytics-based integrated campaigns using the latest AI tools and automation practices. I have a proven track record of building and leading cross-functional teams and managing complex projects with clients, partners, and agencies across multiple time zones. I enjoy working directly with founders and executives to position companies for market entry, growth, and brand awareness. Over the years, I've helped drive significant revenue growth for tech solutions, developed global community strategies, and led successful demand generation campaigns. I'm passionate about leveraging data and technology to create impactful marketing strategies that deliver real business results.…I am a strategic and hands-on B2B marketing and branding professional with extensive experience working for leading global tech firms and innovative startups. I specialize in developing measurable, analytics-based integrated campaigns using the latest AI tools and automation practices. I have a proven track record of building and leading cross-functional teams and managing complex projects with clients, partners, and agencies across multiple time zones. I enjoy working directly with founders and executives to position companies for market entry, growth, and brand awareness. Over the years, I've helped drive significant revenue growth for tech solutions, developed global community strategies, and led successful demand generation campaigns. I'm passionate about leveraging data and technology to create impactful marketing strategies that deliver real business results.

Alp Gürsoy

Brand Strategist, Content Strategist, Digital Marketer, +3

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I am a strategic and hands-on B2B marketing and branding professional with extensive experience working for leading global tech firms and innovative startups. I specialize in developing measurable, analytics-based integrated campaigns using the latest AI tools and automation practices. I have a proven track record of building and leading cross-functional teams and managing complex projects with clients, partners, and agencies across multiple time zones. I enjoy working directly with founders and executives to position companies for market entry, growth, and brand awareness. Over the years, I've helped drive significant revenue growth for tech solutions, developed global community strategies, and led successful demand generation campaigns. I'm passionate about leveraging data and technology to create impactful marketing strategies that deliver real business results.…I am a strategic and hands-on B2B marketing and branding professional with extensive experience working for leading global tech firms and innovative startups. I specialize in developing measurable, analytics-based integrated campaigns using the latest AI tools and automation practices. I have a proven track record of building and leading cross-functional teams and managing complex projects with clients, partners, and agencies across multiple time zones. I enjoy working directly with founders and executives to position companies for market entry, growth, and brand awareness. Over the years, I've helped drive significant revenue growth for tech solutions, developed global community strategies, and led successful demand generation campaigns. I'm passionate about leveraging data and technology to create impactful marketing strategies that deliver real business results.

Available to hire

I am a strategic and hands-on B2B marketing and branding professional with extensive experience working for leading global tech firms and innovative startups. I specialize in developing measurable, analytics-based integrated campaigns using the latest AI tools and automation practices. I have a proven track record of building and leading cross-functional teams and managing complex projects with clients, partners, and agencies across multiple time zones.

I enjoy working directly with founders and executives to position companies for market entry, growth, and brand awareness. Over the years, I’ve helped drive significant revenue growth for tech solutions, developed global community strategies, and led successful demand generation campaigns. I’m passionate about leveraging data and technology to create impactful marketing strategies that deliver real business results.

Skills

Experience Level

Expert

Expert

Expert

Expert

Work Experience

Brand Strategy and Marketing Consultant at Futureborne

January 1, 2012 - Present

Develop branding and marketing strategies to position startups and growth-stage companies for market entry, brand awareness, and growth by working directly with founders and CxOs. Manage full-funnel lead generation and conversion for AI-powered, cloud-based SaaS and tech solutions through differentiated go-to-market strategies. Lead strategy and execution of integrated marketing campaigns including email, content, search and social media marketing, PR, and events to achieve KPIs. Key achievements include driving 400% revenue growth for an AWS cloud cost optimization solution in 3 years and developing a global community strategy for Intel through their agency Dentsu McGarry Bowen.

Senior Marketing Manager at Algorithmics (acquired by IBM)

December 31, 2011 - July 31, 2025

Built and led a global team to develop marketing strategies and execute digital marketing programs to generate leads from financial services firms worldwide. Led demand generation campaigns, content marketing, and events to support sales team pipelines. Formed global partnerships with professional associations, media, and content publishers and sponsored tradeshows to enhance thought leadership. Key achievements include increasing leads from digital campaigns by over 50% and improving annual user conference attendance by 41%.

Brand Marketing Manager at Visa

December 31, 2010 - July 31, 2025

Developed and managed joint marketing campaigns with Visa-issuing banks aimed at increasing card sales volume. Launched the Visa Debit card in Canada by partnering with issuer banks on card branding, merchant acceptance, and consumer adoption strategy. Collaborated with leading retailers for marketing campaigns across digital, TV, print, radio, POS, outdoor, and social media to drive card spend. Achieved positive ROI on marketing activations with partners.

Marketing Manager at ATI Technologies

December 31, 2006 - July 31, 2025

Led initiative to rebrand and reposition the company in collaboration with senior executives and the global branding agency Interbrand. Supported channel partners with partner marketing, promotions, and incentives to drive sales of gaming hardware. Managed product launch campaigns and organized industry conferences worldwide. Completed full rebrand prior to ATI's acquisition by AMD.

Partner Marketing Manager at Microsoft

December 31, 2004 - July 31, 2025

Developed co-marketing programs with services partners such as Ernst & Young, Deloitte, Accenture, and KPMG to promote professional services to large enterprises. Created partner program and marketing strategy for independent software vendors using national market research and market segmentation. Collaborated with software vendors to co-market applications on the Microsoft platform to drive combined solution revenues. Achieved 3rd highest program acquisition globally and developed a campaign-in-a-box online tool deployed worldwide as best practice.