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I'm a Freelance UX/UI designer with a strong product + brand background. I design high-impact apps, dashboards, and landing pages, work end-to-end from discovery to dev handoff. I’m fast, collaborative, and data-minded, with experience in fintech/AI and design systems. Hire me for clean visuals, intuitive flows, and assets that help you win customers. Portfolio: _Website not available. Sign in: https://www.twine.net/signup_…I'm a Freelance UX/UI designer with a strong product + brand background. I design high-impact apps, dashboards, and landing pages, work end-to-end from discovery to dev handoff. I’m fast, collaborative, and data-minded, with experience in fintech/AI and design systems. Hire me for clean visuals, intuitive flows, and assets that help you win customers. Portfolio: _Website not available. Sign in: https://www.twine.net/signup_

Lim Fu Wen

Product Designer, UX Designer, UI Designer, +1

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I'm a Freelance UX/UI designer with a strong product + brand background. I design high-impact apps, dashboards, and landing pages, work end-to-end from discovery to dev handoff. I’m fast, collaborative, and data-minded, with experience in fintech/AI and design systems. Hire me for clean visuals, intuitive flows, and assets that help you win customers. Portfolio: _Website not available. Sign in: https://www.twine.net/signup_…I'm a Freelance UX/UI designer with a strong product + brand background. I design high-impact apps, dashboards, and landing pages, work end-to-end from discovery to dev handoff. I’m fast, collaborative, and data-minded, with experience in fintech/AI and design systems. Hire me for clean visuals, intuitive flows, and assets that help you win customers. Portfolio: _Website not available. Sign in: https://www.twine.net/signup_

Available to hire

I’m a Freelance UX/UI designer with a strong product + brand background. I design high-impact apps, dashboards, and landing pages, work end-to-end from discovery to dev handoff. I’m fast, collaborative, and data-minded, with experience in fintech/AI and design systems. Hire me for clean visuals, intuitive flows, and assets that help you win customers.

Portfolio: Website not available. Sign in: https://www.twine.net/signup

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Advanced

Chinese

Advanced

Work Experience

Lead Product Designer at Attix Apac

March 1, 2010 - May 14, 2025

Designed end-to-end user experiences for financial and fintech products across mobile apps and web platforms. Collaborated closely with PMs, marketers, and developers to ensure timely and precise implementation of design specs. Created demo videos in partnership with the sales team to support pitches and client presentations.

UI/UX Designer at Attix Apac

January 16, 2023 - October 2, 2023

Improved product UX by refining UI components and optimizing user flows. Built a scalable design system from scratch to ensure design consistency. Designed product and crowdfunding landing pages, collaborating closely with developers to ensure visual accuracy.

Graphic Designer at Beijing 101

December 4, 2017 - January 13, 2023

Sole in-house designer responsible for full campaign ideation and execution across digital and print. Designed corporate guidelines, packaging, print ads, and digital assets to maintain brand consistency. Delivered creative concepts from ideation to final output for all marketing collateral.

Marketing Associate & Designer at Ocean Health

April 2, 2012 - June 9, 2017

Developed and executed major product campaigns in the healthcare and skincare sector. Led creative direction for social media campaigns and marketing visuals. Built strong working relationships with vendors and design collaborators.

Head of Design at Attix Apac

November 6, 2023 - March 3, 2025

Led a team of 7 designers, overseeing design execution across multiple AI and fintech products. Scaled design efforts for crowdfunding platforms, contributing to over $83.1M raised across campaigns. Co-developed and launched a design system to streamline workflows for both design and development teams. Spearheaded platform redesigns with a focus on improved UX and usability. Established and implemented a structured design workflow for team-wide consistency. Partnered with the marketing team to design high-impact social media visuals and investor pitch decks.