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I’m a marketing professional with a focus on content strategy, media relations, and branding for websites and digital platforms. I earned a BFA in Advertising Arts. With over 10 years of experience in property and hospitality management, I’ve had the opportunity to support the launch and promotion of several hotels. My work often involves developing marketing materials and campaigns across print and digital media, while helping to foster strong relationships with media partners, customers, and stakeholders. I’m committed to finding thoughtful, creative solutions that reflect and support the company’s brand and vision.…I’m a marketing professional with a focus on content strategy, media relations, and branding for websites and digital platforms. I earned a BFA in Advertising Arts. With over 10 years of experience in property and hospitality management, I’ve had the opportunity to support the launch and promotion of several hotels. My work often involves developing marketing materials and campaigns across print and digital media, while helping to foster strong relationships with media partners, customers, and stakeholders. I’m committed to finding thoughtful, creative solutions that reflect and support the company’s brand and vision.

Gabrielle Llanto

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I’m a marketing professional with a focus on content strategy, media relations, and branding for websites and digital platforms. I earned a BFA in Advertising Arts. With over 10 years of experience in property and hospitality management, I’ve had the opportunity to support the launch and promotion of several hotels. My work often involves developing marketing materials and campaigns across print and digital media, while helping to foster strong relationships with media partners, customers, and stakeholders. I’m committed to finding thoughtful, creative solutions that reflect and support the company’s brand and vision.…I’m a marketing professional with a focus on content strategy, media relations, and branding for websites and digital platforms. I earned a BFA in Advertising Arts. With over 10 years of experience in property and hospitality management, I’ve had the opportunity to support the launch and promotion of several hotels. My work often involves developing marketing materials and campaigns across print and digital media, while helping to foster strong relationships with media partners, customers, and stakeholders. I’m committed to finding thoughtful, creative solutions that reflect and support the company’s brand and vision.

Available to hire

I’m a marketing professional with a focus on content strategy, media relations, and branding for websites and digital platforms. I earned a BFA in Advertising Arts.

With over 10 years of experience in property and hospitality management, I’ve had the opportunity to support the launch and promotion of several hotels. My work often involves developing marketing materials and campaigns across print and digital media, while helping to foster strong relationships with media partners, customers, and stakeholders. I’m committed to finding thoughtful, creative solutions that reflect and support the company’s brand and vision.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Work Experience

Marketing Lead at Helloassist Outsourcing

January 1, 2025 - June 5, 2024

Managed end-to-end campaign planning across digital and social channels, ensuring alignment with business objectives and sales targets. Built and maintained a consistent brand identity across all platforms. Conducted market research and competitor analysis to identify trends, position offerings, and support business development strategies. Utilized AI tools and marketing automation platforms to personalize campaigns, optimize performance, and improve ROI.

Marketing Manager at Shangri-La Group

January 1, 2022 - December 31, 2023

Worked with the Director of Communications in coming up with content strategies for the property's websites, Digital Landing Pages, and oversaw all content updates on owned and third-party sites. Coordinated closely with the Regional Digital Marketing Team to realize the hotel's SEM and programmatic marketing campaigns, as well as the on-property Communications Team to deliver a fully integrated communications strategy. Developed hotel print and digital collaterals aligned with company brand guidelines. Prepared detailed corporate reports including media reports and press releases. Created and managed guest reviews and content for the hotel and its outlets, developing key sales materials. Led Communications team in achieving group-mandated KPIs. Managed strategic alignment of hotel earned media channels to ensure effective engagement and conversion.

Communications Officer at Seda Hotels

January 1, 2018 - December 31, 2021

Aided in pre-opening pursuits for Seda Ayala Center Cebu and Seda Central Bloc Cebu. Monitored and managed traditional and digital media channels. Conceptualized copy and content for marketing materials including in-house collaterals, radio advertisements, newspaper press releases, and website content. Monitored and responded to customer feedback via CSR platforms such as TripAdvisor, Booking.com, Expedia, Agoda, and Revinate. Managed business to media associations. Assisted the sales team in expanding their customer database involving local travellers and corporate sector individuals through online email blasts and pocket events.

Public Relations Officer at Maayo Hotels

January 1, 2017 - December 31, 2018

Monitored and supervised marketing efforts in digital and traditional media channels. Aided in pre-opening pursuits and rebranding of “Maayo Hotel” to “Maayo Stay.” Ensured that internal and external marketing tools adhered to the hotel’s branding standards. Maximized income potential from local and foreign travelers through digital/online customer relationships. Managed business to media associations. Planned and managed design, content, and production of all marketing materials including in-house marketing collaterals, radio advertisements, newspaper press releases, and newsletters.