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I am a creative, analytical, and results-driven marketing professional with hands-on experience in digital campaigns, content strategy, brand communication, and influencer partnerships aligned with brand and campaign goals. I lead seasonal initiatives across Instagram, TikTok, Facebook, and email marketing, translating strategy into execution through content planning, SEO, visual design, ad optimization, and creator collaborations. I continuously analyze social and campaign metrics to refine messaging, improve ROI, and guide content decisions, including semiannual profile audits to scale what works and adjust what doesn’t. I transitioned into marketing after completing a Law degree and eight years at the Public Prosecutor’s Office in Brazil, where I developed precision, adaptability, empathy, and strong communication skills with diverse audiences, from judges to defendants.…I am a creative, analytical, and results-driven marketing professional with hands-on experience in digital campaigns, content strategy, brand communication, and influencer partnerships aligned with brand and campaign goals. I lead seasonal initiatives across Instagram, TikTok, Facebook, and email marketing, translating strategy into execution through content planning, SEO, visual design, ad optimization, and creator collaborations. I continuously analyze social and campaign metrics to refine messaging, improve ROI, and guide content decisions, including semiannual profile audits to scale what works and adjust what doesn’t. I transitioned into marketing after completing a Law degree and eight years at the Public Prosecutor’s Office in Brazil, where I developed precision, adaptability, empathy, and strong communication skills with diverse audiences, from judges to defendants.

Gabby Fabbris

Content Creator, Social Media Manager, Brand Strategist, +2

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I am a creative, analytical, and results-driven marketing professional with hands-on experience in digital campaigns, content strategy, brand communication, and influencer partnerships aligned with brand and campaign goals. I lead seasonal initiatives across Instagram, TikTok, Facebook, and email marketing, translating strategy into execution through content planning, SEO, visual design, ad optimization, and creator collaborations. I continuously analyze social and campaign metrics to refine messaging, improve ROI, and guide content decisions, including semiannual profile audits to scale what works and adjust what doesn’t. I transitioned into marketing after completing a Law degree and eight years at the Public Prosecutor’s Office in Brazil, where I developed precision, adaptability, empathy, and strong communication skills with diverse audiences, from judges to defendants.…I am a creative, analytical, and results-driven marketing professional with hands-on experience in digital campaigns, content strategy, brand communication, and influencer partnerships aligned with brand and campaign goals. I lead seasonal initiatives across Instagram, TikTok, Facebook, and email marketing, translating strategy into execution through content planning, SEO, visual design, ad optimization, and creator collaborations. I continuously analyze social and campaign metrics to refine messaging, improve ROI, and guide content decisions, including semiannual profile audits to scale what works and adjust what doesn’t. I transitioned into marketing after completing a Law degree and eight years at the Public Prosecutor’s Office in Brazil, where I developed precision, adaptability, empathy, and strong communication skills with diverse audiences, from judges to defendants.

Available to hire

I am a creative, analytical, and results-driven marketing professional with hands-on experience in digital campaigns, content strategy, brand communication, and influencer partnerships aligned with brand and campaign goals. I lead seasonal initiatives across Instagram, TikTok, Facebook, and email marketing, translating strategy into execution through content planning, SEO, visual design, ad optimization, and creator collaborations.

I continuously analyze social and campaign metrics to refine messaging, improve ROI, and guide content decisions, including semiannual profile audits to scale what works and adjust what doesn’t. I transitioned into marketing after completing a Law degree and eight years at the Public Prosecutor’s Office in Brazil, where I developed precision, adaptability, empathy, and strong communication skills with diverse audiences, from judges to defendants.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

Portuguese

Fluent

English

Fluent

Work Experience

Creator Relations Specialist at Pasago Investment – Tiny Village

March 1, 2025 - Present

Managed content strategy and publishing across Instagram, TikTok, and Facebook using CapCut, Canva, and Instagram Edits; achieved 18.7% follower growth (29.9K to 37K) through seasonal storytelling and high-performing Reels. Reduced paid media spend from $4,000 to $760 through improved audience segmentation and ROI-focused budget optimization. Drove 151 bookings during seasonal promotions, achieving 151% of targets. Led influencer and ambassador partnerships, sourcing, vetting, and managing creators aligned with brand and campaign goals. Revamped email marketing visuals with dynamic design, optimizing performance via Mailchimp and ResNexus. Monitored and analyzed performance across Meta Ads Manager, TikTok Analytics, Google Analytics, Hipcamp, Airbnb, and ResNexus to drive data-informed optimizations and campaign adjustments.

Content Creator & Marketing Assistant at Catana Team

May 1, 2024 - October 1, 2024

Planned and executed social media content across platforms, supporting brand positioning through consistent visual storytelling and creator-style content formats. Created visual and text-based content using Canva, CapCut, Instagram Edits, and Adobe Illustrator, ensuring alignment with brand identity and campaign objectives. Analyzed engagement metrics (likes, comments, shares, reach) to evaluate content performance and inform ongoing optimization. Conducted trend research and competitor analysis to identify growth opportunities and adapt strategies. Supported content scheduling, publishing workflows, and performance reporting in a fast-paced marketing environment.

Digital Marketing Assistant at Boulo Solutions

June 1, 2023 - December 1, 2023

Supported social media growth initiatives, contributing to a 7% increase in Instagram followers over three months through targeted content creation and optimization. Designed visual assets for social media and email marketing campaigns using Canva and Mailchimp, ensuring brand consistency across channels. Assisted with content planning, publishing, and performance tracking to support promotional and lead-generation efforts. Collaborated with the marketing team to execute digital campaigns, contributing to social engagement and brand visibility.

Brand Owner & Visual Content Specialist at Candö Clothing

April 1, 2020 - February 1, 2024

Built and owned the brand’s visual identity, including logo design and branding systems aligned with the brand’s positioning and audience. Produced and managed graphic and video content for social media, translating brand storytelling into creator-style content formats. Executed Instagram and Facebook marketing campaigns, applying SEO principles and performance insights to expand reach and brand awareness. Managed content planning, publishing, and performance tracking to refine messaging and visual consistency.

Legal Consultant at Public Prosecutor’s Office of the State of Paraná

February 1, 2015 - April 1, 2023

Conducted in-depth legal research and analysis across 20,000+ cases, supporting complex proceedings with a high level of accuracy, consistency, and accountability. Advanced from intern to Chief of Staff within two years, demonstrating strong leadership, communication, and organizational capabilities. Mentored interns, strengthening skills in structured research, critical thinking, ethical judgment, and professional communication.