Hi, I’m Gabriela. I bring over 10 years of experience in content creation across international tech environments and online journalism. Currently, I promote a tech recruiting platform, where I determine editorial direction and create content across multiple formats — including long-form articles, website content, PR, UI copy, paid media briefs/copy, and email campaigns. One of our key channels is a newsletter reaching over 25,000 HR leaders and C-level executives across Europe and the UK. A central part of my work involves interviewing HR and tech leaders and transforming those conversations into narrative-driven content on topics that are relevant to our audience (e.g., employer branding, remote work, tech recruiting, and leadership). Previously, I worked at a fast-paced Chinese start-up, where I built its digital footprint from the ground up. That included managing social media for a music app and growing its Instagram accounts from zero to over 200,000 followers, and its TikTok account from zero to over 85,000 followers. We also grew the company’s LinkedIn to 15,000 followers. Beyond writing, I use tools like Canva to support storytelling and improve engagement, and I’m comfortable adapting and repurposing content across formats and channels. I also have significant experience creating and editing video content.

Gabriela Quintela Soares

Hi, I’m Gabriela. I bring over 10 years of experience in content creation across international tech environments and online journalism. Currently, I promote a tech recruiting platform, where I determine editorial direction and create content across multiple formats — including long-form articles, website content, PR, UI copy, paid media briefs/copy, and email campaigns. One of our key channels is a newsletter reaching over 25,000 HR leaders and C-level executives across Europe and the UK. A central part of my work involves interviewing HR and tech leaders and transforming those conversations into narrative-driven content on topics that are relevant to our audience (e.g., employer branding, remote work, tech recruiting, and leadership). Previously, I worked at a fast-paced Chinese start-up, where I built its digital footprint from the ground up. That included managing social media for a music app and growing its Instagram accounts from zero to over 200,000 followers, and its TikTok account from zero to over 85,000 followers. We also grew the company’s LinkedIn to 15,000 followers. Beyond writing, I use tools like Canva to support storytelling and improve engagement, and I’m comfortable adapting and repurposing content across formats and channels. I also have significant experience creating and editing video content.

Available to hire

Hi, I’m Gabriela. I bring over 10 years of experience in content creation across international tech environments and online journalism.

Currently, I promote a tech recruiting platform, where I determine editorial direction and create content across multiple formats — including long-form articles, website content, PR, UI copy, paid media briefs/copy, and email campaigns. One of our key channels is a newsletter reaching over 25,000 HR leaders and C-level executives across Europe and the UK.

A central part of my work involves interviewing HR and tech leaders and transforming those conversations into narrative-driven content on topics that are relevant to our audience (e.g., employer branding, remote work, tech recruiting, and leadership).

Previously, I worked at a fast-paced Chinese start-up, where I built its digital footprint from the ground up. That included managing social media for a music app and growing its Instagram accounts from zero to over 200,000 followers, and its TikTok account from zero to over 85,000 followers. We also grew the company’s LinkedIn to 15,000 followers.

Beyond writing, I use tools like Canva to support storytelling and improve engagement, and I’m comfortable adapting and repurposing content across formats and channels. I also have significant experience creating and editing video content.

See more

Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Expert

Language

English
Fluent
Spanish; Castilian
Fluent
Portuguese
Fluent

Work Experience

Content Marketing Specialist at Jobshark
August 1, 2024 - Present
Built a content engine from scratch to support demand generation for a tech hiring platform; Editor-in-Chief of Tech Talents Insights, leading editorial strategy and producing in-depth articles and interviews on technical recruitment, remote work, employer branding, employee engagement, and leadership. Strengthened Jobshark’s online visibility through SEO, managed a bi-weekly newsletter (25,000+ HR leaders and C-level executives across Europe), led cold outreach to support lead generation, refined website structure and messaging, and supported paid media campaigns on LinkedIn, Google Ads, Meta, and Reddit; oversaw SEO strategy, LinkedIn presence, and integration of online and offline marketing initiatives including press releases, webinars, and email campaigns; managed a hybrid team of in-house staff and freelancers.
Content Lead at Mobiuspace
June 1, 2018 - August 1, 2023
Led content localization in Latin America for four apps (video aggregator, video community, music app, and streaming app); built social media accounts reaching 230K on Instagram and 85K on TikTok; co-organized and executed two large-scale brand music events (~15,000 attendees); co-created a pay TV show to promote the music app and expand brand visibility among advertisers and partners; launched an AI image generator app with influencers across the US, Canada, UK, and Australia; conducted user research/interviews, data analysis, trend monitoring, translation, and market research for video and music content.
Homepage Editor at R7 (Record)
August 1, 2009 - December 1, 2017
Led a team of 7 to edit the homepage in line with top management guidelines; supervised push notifications on the app; produced the weekly newsletter; focused on audience optimization using best keywords and images, highlighting trending topics on social media; collaborated with Sales to optimize branded content.
Beauty and Fashion Columnist at R7
February 1, 2012 - January 31, 2014
Launched and ran the Tudo Miss blog from scratch, updating daily with text and video content; crafted precise, innovative writing; reached up to 900,000 monthly pageviews and ranked among the top 5 most-read blogs on R7; managed the blog’s Facebook and Twitter presence, creating content focused on user engagement.

Education

Master in Contemporary History at Universidad Complutense de Madrid
February 1, 2027 - March 25, 2026
Introduction to Google SEO (Certificate) at University of California, Davis
August 1, 2023 - August 31, 2023
Strategic Fashion Communications at FAAP
May 1, 2018 - June 30, 2018
Digital Marketing Specialist at Internet Innovation
January 1, 2018 - April 30, 2018
How to Run Social Media and Digital Marketing Campaigns at Goldsmiths, University of London
May 1, 2018 - June 1, 2018
Fashion Content Marketing at Central Saint Martins (UAL – University of the Arts London)
March 1, 2018 - April 1, 2018
Digital Marketing at São Paulo Digital School
February 1, 2018 - March 1, 2018
Digital Marketing (Advanced ESPM) at ESPM (Escola Superior de Propaganda e Marketing)
January 1, 2018 - February 1, 2018
Instagram Marketing at ESPM (Escola Superior de Propaganda e Marketing)
January 1, 2018 - January 1, 2018
Facebook Marketing at ESPM (Escola Superior de Propaganda e Marketing)
January 1, 2018 - January 1, 2018
B.A. in Communication at Universidade Federal da Bahia (UFBA)
March 1, 2003 - July 1, 2007

Qualifications

CEFR C2 English Certification
January 11, 2030 - March 25, 2026
Google SEO Certification
August 1, 2023 - March 25, 2026
Strategic Fashion Communications
May 1, 2018 - June 30, 2018
Digital Marketing Specialist
January 1, 2018 - April 30, 2018

Industry Experience

Media & Entertainment, Software & Internet, Professional Services

Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Expert

Hire a Influencer Marketing Manager

We have the best influencer marketing manager experts on Twine. Hire a influencer marketing manager in Madrid today.