Gabriela Quintela Soares
Hi, I’m Gabriela. I bring over 10 years of experience in content creation across international tech environments and online journalism.
Currently, I promote a tech recruiting platform, where I determine editorial direction and create content across multiple formats — including long-form articles, website content, PR, UI copy, paid media briefs/copy, and email campaigns. One of our key channels is a newsletter reaching over 25,000 HR leaders and C-level executives across Europe and the UK.
A central part of my work involves interviewing HR and tech leaders and transforming those conversations into narrative-driven content on topics that are relevant to our audience (e.g., employer branding, remote work, tech recruiting, and leadership).
Previously, I worked at a fast-paced Chinese start-up, where I built its digital footprint from the ground up. That included managing social media for a music app and growing its Instagram accounts from zero to over 200,000 followers, and its TikTok account from zero to over 85,000 followers. We also grew the company’s LinkedIn to 15,000 followers.
Beyond writing, I use tools like Canva to support storytelling and improve engagement, and I’m comfortable adapting and repurposing content across formats and channels. I also have significant experience creating and editing video content.
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